• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
FinanceInvesting

On Wall Street bearish investors are out of favor—but there’s mounting evidence they are right about the stock market outlook

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
July 7, 2024, 6:00 AM ET
Getty Images
Add Fortune on Google for similar content.

In late May, JP Morgan’s Marko Kolanovic defended his stubborn, negative stance on the U.S. stocks, asserting that the S&P 500 was substantially overvalued, and predicted that the big cap index would end the year at 4200, down 24% from its level at the time. By then, Kolanovic was the last bearish market strategist at a major Wall Street bank; all the others, even the previously dour ones, were predicting more gains by year end on the view that the fabulous resurgence that started in early 2023 would just keep rolling.

Recommended Video

Kolanovic had also been wrong in 2022 when he foresaw great things for equities, and the markets tanked. It appears that missing by a wide margin on back-to-back forecasts, over two-and-a-half years, cost him his job. But does his analysis of the market’s fundamentals was wrong? Not at all.

In fact, the circumstances surrounding his departure carry two lessons. First, extremely short-term calls on the direction of equities are worthless. Second, history shows that episodes of inflated prices can go on a long time—but that the gravitational forces that govern earnings growth and PE multiples over extended periods always eventually take hold, and carry the day.

Despite the great bull run and the exit of skeptics like Kolanovic who so far got it wrong, equities do look dangerously pricey

In his most recent report, Kolanovic stated that stock prices were simply incorporating much higher earnings growth than he deemed reasonable. It’s a good argument. For Q1 of this year, S&P 500 net profits, based on the last four quarters, stood at $192. That’s 38% higher than the pre-pandemic record of $140 set at the close of 2019. The famous CAPE model developed by Yale economist and Nobel laureate Robert Shiller strongly implies that the $192 number is unsustainable, and that a “baseline” for earnings is more like $155.

The rub: Even though profits hover at extremely lofty levels, what investors are paying for each dollar of those possible unrepeatable earnings is also immense. The S&P’s current multiple stands at 28.9. Except during the Great Financial Crisis when profits collapsed, that’s the highest PE for any quarter since the tech bubble of the late 1990s and early 2000s. And over the past 36 years, the S&P’s PE has only been that high for just five months, all during this century’s most notorious craze.

That episode is a reminder that prices can break free of anything justified by the basics for years, so while that’s happening, predictions of an imminent fall are always wrong—until they’re finally and inevitably right. Put simply, though the outcome’s predictable, the timing is anything but. By June of 2017, the Shiller model was flashing red, indicating that that the S&P had swung into the super-rich zone. Yet through August of 2000, a stretch of over three years, the index gained another 79%, rising from 847 to 1517. By February of 2003, the S&P made a virtual round trip to 841, and didn’t breach 1500 once again until a decade later.

Adjust the numbers according to basic market math, and they’re at least as scary as those the JP Morgan bear advanced

Let’s say that the market PE trends downward from its current level of nearly 29, to 22, still elevated by historical standards. That shift would lower the index 25% from where it stands now, about the correction Kolanovic predicted. Or, it’s highly possible that EPS will trend downwards and settle at the $155, adjusted for inflation, that looks justifiable from the Shiller data. It already appears that the gigantic profits booked in the post-COVID recovery aren’t durable; the 500’s EPS has gone flat, and dropped in real terms, since Q4 of 2021. If profits drop to the $150-160 range, after accounting for inflation, even at a big PE of 27, the S&P’s 25% too pricey at its record of 5567 at the close on July 5th.

Keep mind that low interest rates should be great for stocks because they raise the present value of future earnings, and higher real yields are a downer since they reduce what that stream’s worth today. Well, “real yields” have jumped from negative to over 2% while the S&P’s soared. The combination of historically high PEs, probably inflated earnings, and real rates that just went from extremely favorable to normal, aren’t a combination that should breed confidence that stocks will keep climbing. They’re more like the cocktail for a tough hangover.

Once again, the bulls could be right for awhile. But for a much longer period, the science tells us that when you’re starting at these big prices, you’ll get pocket poor returns over the next seven or even five years. A bet for where we’ll be this time next year is no better than a guess. But the more the market booms, the more it sows the seeds of its own demise.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

Kalshi tiptoes back into canceled flight markets with new  JFK airport wager, bets don’t apply to specific flights
BankingKalshi
Kalshi tiptoes back into canceled flight markets with new JFK airport wager, bets don’t apply to specific flights
By Jeff John RobertsJuly 27, 2026
3 hours ago
LeBron James took a pay cut to maybe live in New York and commute to Philly by chopper, risking double taxation as NYC also tries to ban helicopters
Real EstateSports
LeBron James took a pay cut to maybe live in New York and commute to Philly by chopper, risking double taxation as NYC also tries to ban helicopters
By Catherina GioinoJuly 27, 2026
10 hours ago
Photo of truck driver
North AmericaCanada
U.S.—Canada bridge opens to traffic in Detroit amid Trump tariffs strain
By The Associated Press, Mike Householder and Ed WhiteJuly 27, 2026
10 hours ago
Bank of America, Chipotle, Dell, and Uber are chipping in on Trump Accounts for their workers’ kids—but most companies are sitting it out
Personal FinanceDonald Trump
Bank of America, Chipotle, Dell, and Uber are chipping in on Trump Accounts for their workers’ kids—but most companies are sitting it out
By Courtney Vinopal and HR BrewJuly 27, 2026
11 hours ago
Elon Musk’s vision of a post-money future got mocked. Vinod Khosla warns it could become a dystopia instead
AIthe future of work
Elon Musk’s vision of a post-money future got mocked. Vinod Khosla warns it could become a dystopia instead
By Nick LichtenbergJuly 27, 2026
11 hours ago
People at dinner table paying the bill
Personal FinanceVisa
About half of Gen Z owe their friends more than $1,000, while nearly another half goes into debt to cover group expenses they expect to be repaid
By Catherina GioinoJuly 27, 2026
11 hours ago

Most Popular

New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
24 hours ago
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
15 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
3 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
3 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago
One-third of Seattle's downtown is empty: Here's how America's boomtown turned into one of the toughest places to find a job
Real Estate
One-third of Seattle's downtown is empty: Here's how America's boomtown turned into one of the toughest places to find a job
By Nick LichtenbergJuly 27, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.