• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBanks

Goldman Sachs is soaring after it axed consumer banking—analysts see stock over $500 

By
Michael del Castillo
Michael del Castillo
Down Arrow Button Icon
By
Michael del Castillo
Michael del Castillo
Down Arrow Button Icon
June 24, 2024, 6:58 AM ET
Goldman Sachs' logo on a trading screen in the New York Stock Exchange
Goldman Sachs stock is trading near all-time highs, in part due to leaving closing its consumer banking segment. Here signage is displayed on a monitor on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Friday, Oct. 7, 2016. Michael Nagle/Bloomberg-Getty Images

Goldman Sachs shares have rallied 34% in the year since the bank disclosed an embarrassing $470 million loss resulting from the closure of Marcus personal loans, the bank’s first foray into the sale of its ill-fated consumer banking. Up from $336 last April, the bank’s stock reached an all time high of $470 in May, and is now priced around $452. Mike Mayo, the head of Wells Fargo Securities U.S. large-cap bank research, says the stock could cross the $500 mark in the coming year.

Recommended Video

It’s a far cry from a year ago when The Economist called Goldman a “Wall Street laggard” that had “lost its swagger.” Mayo credits Goldman’s rapid turnaround to the decision to cut its losses at Marcus and other consumer financial products and return to its core competencies banking big business.

“Goldman is back,” Mayo told Fortune. “The mass market consumer has never been Goldman’s forte, and they went ahead, and in my view, wasted several billion dollars, diverted management attention, and it was just to me, a foray that never should have been attempted.” Mayo has marked Goldman’s stock a “buy” with a target price of $504. An analyst from Oppenheimer & Co. places the target at $517, while Morningstar marks it as a “hold” at $417.

In 2022, Goldman announced plans to shutter its consumer and wealth management segment, and move Marcus Invest and Marcus Deposits, which offers users high-yield savings accounts, to the asset and wealth management business. With the retail banking business “on the back burner,” as Mayo says, roughly two thirds of the company is global banking markets, and a third is wealth and asset management.

Goldman also pivoted way from one of its “hobbies,” in Mayo’s words, selling its home improvement consumer loan originator GreenSky to Sixth Street for an undisclosed amount, estimated to be between $62 million and $500 million. Just two years earlier Goldman would buy the company as part of its push into retail for $2.24 billion in an all-stock transaction. The deal closed three years later for

Goldman in the post-retail era

To maintain the upward trajectory Mayo wants to see Goldman continue to exit these projects, including the final bits of Marcus Invest, which should happen in less than a week. According to the Marcus by Goldman Sachs website any accounts still open as of June 29 will be transferred to their new owner, Betterment.

With retail now deprioritized, Mayo says Goldman will likely turn its attention to growing the wealth and asset management part of its services from single digit returns on investment last year to “perhaps low double digits in 2024 and to mid-teens longer term.” Last month Goldman raised more than $20 billion from private investors for direct lending.

“Raising third party funds for private capital leverages Goldman’s unique relationship with institutions and investors,” says Mayo. In Goldman’s latest investor report for the quarter ending March 31, the bank reported net revenues of $14.21 billion and net earnings of $4.13 billion. The annualized return on average common shareholders’ equity was 14.8%.

Those funds could soon get a boost now that the Fed is reportedly considering reducing the capital requirements of big banks. If the capital requirement, which is designed to mitigate risk should a bank collapse, were reduced, it would free up capital to invest elsewhere.

Goldman’s rebound may have caught some by surprise, but beneath the surface the bank’s stock performance has been on a long, slow upward trajectory. It has grown by 131% over the past five years and more than 500% since it went public 25 years ago in May.

Coming at a time when Wall Street is turning its back on making investment decisions that consider diversity, equity and inclusion, known as DEI, Goldman last week reportedly doubled the number of participants it will admit to its free Black in Business education program, part of a plan to invest $10 billion in a million black women entrepreneurs.

While Goldman Sachs’ stock increased 16% this year so far, its Big Four competitors, Wells Fargo, Bank of America, JPMorgan Chase & Co., and Citigroup have increased by 18%, 17%, 14% and 12% respectively. The S&P 500 increased by 15% year-to-date, while the SPDR S&P Bank ETF that tracks a broader cross section of financial institutions including custody banks, regional banks and diversified financial services has been relatively neutral, decreasing slightly from $45.64 on January 2 to $44.86 today, according to S&P Capital IQ.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Michael del Castillo
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Asia’s ultra-luxury Capella Hotels brand plans to double its portfolio by 2030, starting with Florence and Riyadh
Travel & LeisureHospitality
Asia’s ultra-luxury Capella Hotels brand plans to double its portfolio by 2030, starting with Florence and Riyadh
By Angelica AngMay 8, 2026
3 hours ago
Man driving and looking shocked.
Economygas prices
Driving less, canceling vacations, and tightening budgets: All the ways Americans are coping with soaring gas prices
By Tristan BoveMay 8, 2026
10 hours ago
kid on phone
Politicssmartphones and mobile devices
‘Close to zero’: Schools are spending tens of millions banning phones from classrooms, but test scores aren’t improving
By Jake AngeloMay 8, 2026
10 hours ago
Iran may have a higher tolerance for economic pain—but the pain is excruciating as regime reveals 100% inflation in just days on some items
EconomyIran
Iran may have a higher tolerance for economic pain—but the pain is excruciating as regime reveals 100% inflation in just days on some items
By Jason MaMay 8, 2026
11 hours ago
Vincent Clerc speaks in front of a picture of a port.
EnergyShipping
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it’s trying not to pass down
By Sasha RogelbergMay 8, 2026
11 hours ago
Airfare is up 15%, gas is past $4, and SAP Concur data shows business travel is quietly breaking
Travel & Leisuregas prices
Airfare is up 15%, gas is past $4, and SAP Concur data shows business travel is quietly breaking
By Catherina GioinoMay 8, 2026
12 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
2 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.