• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

2

U.S. says deals with Iran for safe Hormuz transit are prohibited

3

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'

1

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

2

U.S. says deals with Iran for safe Hormuz transit are prohibited

3

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
LifestyleEconomy

More Americans are suddenly planning to have babies and buy new homes, even as consumer sentiment sinks

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
June 15, 2024, 2:59 PM ET
newborn baby up close
The share of respondents who said that they or their partner were expecting, or trying to have or adopt, a baby hit the highest level since February 2023.Getty Images

The latest consumer sentiment gauge suggests more gloom about the economy, even as it remains strong, but another indicator may belie that weak reading.

Recommended Video

More Americans are planning to have a baby in the next year, according to a Bank of America survey, a possible sign that there’s at least enough optimism about the future to bring another life into this world.

In a research note on Wednesday, BofA said the share of respondents who said that they or their partner were expecting, or trying to have or adopt, a baby over the next 12 months rose to 12.4% in June from 11.5% in May. The latest reading is the highest since February 2023 and also up sharply from less than 8% in February of this year.

And the June bump isn’t necessarily seasonal. The BofA survey shows that this month’s reading was higher than those for June 2023 and June 2021 but lower than that of June 2022.

And as expectations rise for bigger households, that could be helping to drive the desire to find a new home.

The share of respondents who said they plan to buy a home in the next 12 months was 24.0% in June, roughly flat from May’s 24.3% but a big surge from the sub-20% prints throughout the second half of 2023 and first half 2024.

That’s even after mortgage rates spiked earlier this year when signs of sticky inflation dampened hopes for imminent rate cuts from the Federal Reserve.

Meanwhile, the University of Michigan’s consumer sentiment gauge fell to the lowest level in seven months, plunging to 65.6 in June from 69.1 in May and defying forecasts for an improvement to 72.

To be sure, expressed intentions to have a baby are different from actual fertility rates, which have been falling for years and hit a record low in the U.S. last year of 1.62 births per woman. That’s as more Gen Zers report they only plan to have one kid, while sperm counts have been in decline for decades in what some call a global “spermpocalypse.”

Other developed economies have been seeing similar trends, which could weigh on their growth potential. Low fertility has alarmed governments in East Asia so much that they have rolled out more financial incentives, which have so far made little impact.

The decline has also alarmed Tesla CEO Elon Musk, who has famously called the world’s rapidly falling birth rate “one of the biggest risks to civilization.”

“So many people, including smart people, think that there are too many people in the world and think that the population is growing out of control. It’s completely the opposite,” he said in 2021. “Please look at the numbers—if people don’t have more children, civilization is going to crumble, mark my words.”

About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Several musicians said they were misled about the ‘Great American State Fair’ and dropped out. So Trump is stepping in as the main act
PoliticsDonald Trump
Several musicians said they were misled about the ‘Great American State Fair’ and dropped out. So Trump is stepping in as the main act
By Jesse Bedayn, Collin Binkley and The Associated PressMay 30, 2026
12 hours ago
After a judge ordered Trump’s name be removed from the Kennedy Center, president says it will ‘soon be closed, probably never to open again’
LawDonald Trump
After a judge ordered Trump’s name be removed from the Kennedy Center, president says it will ‘soon be closed, probably never to open again’
By Collin Binkley and The Associated PressMay 30, 2026
14 hours ago
Warren Buffett’s son Peter didn’t know his dad was a billionaire until his 20s—he found out from a rich list
SuccessWarren Buffett
Warren Buffett’s son Peter didn’t know his dad was a billionaire until his 20s—he found out from a rich list
By Sydney LakeMay 30, 2026
19 hours ago
guitar
AIMusic
AI is splitting the music world. This 49-year-old guitarist used it to keep playing after Parkinson’s
By Mustakim Hasnath and The Associated PressMay 30, 2026
20 hours ago
ts
CybersecurityLaw
Taylor Swift just exposed a blind spot in AI law — and it’s bigger than copyright
By Daryl Lim and The ConversationMay 30, 2026
23 hours ago
Delta has trained its passengers to pay premium prices. Here’s how it plans to get even more from them
C-SuiteAir Travel
Delta has trained its passengers to pay premium prices. Here’s how it plans to get even more from them
By Phil WahbaMay 30, 2026
1 day ago

Most Popular

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
Economy
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
By Shawn TullyMay 30, 2026
1 day ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
20 hours ago
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
Law
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
By Collin Binkley and The Associated PressMay 30, 2026
14 hours ago
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
Economy
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
By Sydney LakeMay 30, 2026
1 day ago
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
Innovation
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
By Jason MaMay 30, 2026
15 hours ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.