• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceGameStop

Roaring Kitty a.k.a. Keith Gill jokes about losing another $51 million on GameStop 

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
June 11, 2024, 9:33 AM ET
GameStop shares
Traders have closely followed GameStop shares’ roller-coaster ride following the reemergence of the meme-stock trader known as Roaring Kitty.Michael Nagle—Bloomberg/Getty Images

Did you wake up on a Monday morning thinking today’s the day you joke about losing over $50 million in a matter of hours? If you’re Roaring Kitty, alias Keith Gill, the answer is yes.

Recommended Video

After GameStop shares closed 12% lower for the session, the YOLO king of the WallStreetBets community posted a screenshot showing his risky bet on the meme stock suffered another hefty drop in value.

The $17 million he lost on his 5 million shares in the company—according to his Reddit post, where he’s known as DeepF–kingValue—was the least of his concerns. The drop in the underlying asset triggered an even larger swing in the value of his derivatives position, which fell an additional $34.5 million.

There’s a reason why his dated GameStop posts are all titled “YOLO update,” short for You Only Live Once, the credo of meme-stock speculators who emphasize a get-rich-or-die-trying mentality.

That’s because Gill already watched on Friday as the grand total of $300 million went up in smoke before him, right when he was on the cusp of becoming a billionaire on paper.

GameStop foils short squeeze with share issue

His apparent attempt to trigger a massive short squeeze in GameStop and catapult the value of his holdings into the 10-digits was foiled after the company launched a surprise stock offer that flooded the market with as many as 75 million newly issued shares. The news sent the GameStop price tumbling 40% on Friday, leaving it well below the threshold needed by Gill. 

pic.twitter.com/wGdvs6xF7w

— Roaring Kitty (@TheRoaringKitty) June 10, 2024

Fortunately, he seems to take it all with humor. “You were a billionaire,” Gill wrote on Monday in a self-deprecating post seen by over 5 million users on X, formerly Twitter.

It’s unclear what the next move is for the 38-year-old, whose 2021 battle with GameStop short-sellers like hedge fund Melvin Capital was immortalized last year on the silver screen in Dumb Money.

After a three-year-long absence, Gill burst back onto the scene on May 13 with a series of memes on social media, effectively announcing the fight wasn’t over until he said so.

On June 2, he then revealed he had amassed a GameStop position in stock and call options worth over $181 million. 

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Finance

RetailConsumer Spending
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
3 hours ago
Elon Musk
Big TechSpaceX
Musk’s SpaceX discusses record valuation, IPO as soon as 2026
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 5, 2025
3 hours ago
data center
EnvironmentData centers
The rise of AI reasoning models comes with a big energy tradeoff
By Rachel Metz, Dina Bass and BloombergDecember 5, 2025
3 hours ago
Personal FinanceLoans
5 ways to use a home equity line of credit (HELOC)
By Joseph HostetlerDecember 5, 2025
3 hours ago
Netflix
InvestingAntitrust
Netflix–Warner Bros. deal sets up $72 billion antitrust test
By Josh Sisco, Samuel Stolton, Kelcee Griffis and BloombergDecember 5, 2025
3 hours ago
Schumer
Politicsnational debt
‘This is a bad idea made worse’: Senate Dems’ plan to fix Obamacare premiums adds nearly $300 billion to deficit, CRFB says
By Nick LichtenbergDecember 5, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
1 day ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
1 day ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
1 day ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.