• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

2

U.S. says deals with Iran for safe Hormuz transit are prohibited

3

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'

1

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

2

U.S. says deals with Iran for safe Hormuz transit are prohibited

3

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
FinanceHousing

Boomers are setting up a showdown with millennials, aging in place and plunking down hundreds of thousands on renovating their homes

By
Sydney Lake
Sydney Lake
and
Alena Botros
Alena Botros
Down Arrow Button Icon
By
Sydney Lake
Sydney Lake
and
Alena Botros
Alena Botros
Down Arrow Button Icon
March 9, 2025, 9:00 AM ET
Baby boomers are opting to renovate their homes instead of putting them on the market.
Baby boomers are opting to renovate their homes instead of putting them on the market.Getty Images—FG Trade Latin

The housing world is a bit of a generational war zone, mostly between baby boomers and millennials. 

Recommended Video

Baby boomers make up more than a third of all homeowners, and more than half don’t even have a mortgage, Eric Finnigan, vice president of demographics for John Burns Research and Consulting, previously told Fortune. So in our current environment, where mortgage rates skyrocketed from historic lows throughout the pandemic to a more than two-decade high in October 2023, being mortgage-free is like hitting the mother lode. It’s partly why boomers aren’t moving—because why give up no mortgage rate, or a substantially lower one, for one that’s in the 6% to 7% range, plus a higher monthly payment? 

On the other hand, some millennials, who haven’t even bought their first home, are looking at a much different housing market than before the start of the pandemic—one where the salary needed to buy a starter home has almost doubled, the cost of owning a home is the highest on record, and low inventory levels are much more dire. 

And baby boomers are sitting on particularly large homes that millennials who are starting families need. A 2024 Redfin analysis from found empty-nest boomers own 28% of the country’s largest homes, those with three bedrooms or more; and millennials with kids own only 14%. As mentioned earlier, there’s simply no financial incentive for the former group to let go of their homes. But it wasn’t always this way. “The landscape has transformed over the last decade: 10 years ago, young families were just as likely as empty nesters to own large homes,” the analysis read. 

Baby boomers are aging in place and have no reason to sell their homes

Last year, existing home sales fell to their lowest level in almost three decades; nobody was selling their home or buying. And apart from there being no financial incentive to sell, boomers are aging in place because they can. In doing so, they’re remodeling and improving their current homes—not only for safety but to live comfortably and luxuriously, Finnigan previously explained. 

For some baby boomers, the idea of renovating their family home—albeit likely too big for their empty nesting—is much more appealing than moving. Plus, there’s a housing crisis for baby boomers who try to move with a shortage of retirement homes. More than half of them have no plans to move, although the majority of them have lived in their current homes for more than a decade, according to a 2024 report by home improvement company Leaf Home and Morning Consult. 

And some baby boomers have spent tens of thousands of dollars—and in some cases hundreds of thousands of dollars—on home renovations to make their homes feel more updated, comfortable, and safe for aging. A Californian couple in their seventies, Brenda Edwards and her husband, spent more than $100,000 on home renovations to accommodate a wheelchair in case they ever need one. 

“We felt comfortable,” Edwards told the Associated Press about why they wanted to stay instead of move. “We have a pool. We have a spa. We just put a lot of love and effort into this yard. We want to stay.” Plus, “it would be too hard to purchase anything else” since their house was nearly completely paid off, she said. 

Many baby boomer homeowners are “opting to upgrade their current homes for the long haul,” Marine Sargsyan, chief economist at home renovation and design site Houzz, told Fortune, rather than deal with higher mortgage rates. So much so that baby boomers lead renovation activity across all generations, according to the site’s 2024 Houzz & Home Study released in March. 

“We’re seeing a growing trend toward universal design elements in kitchens and bathrooms specifically as homeowners ready their homes to age in place,” Sargsyan said. “Changes include wheelchair-accessible pathways, additional lighting, pull-out cabinets, rounded countertops, non-slip flooring, and grab bars.” 

Leaf Home also reports seeing an uptick in demand for walk-in showers and tubs as well as stairlifts, making homes more accessible for aging generations. “We expect to see an increase in boomers’ desire to make improvements for their homes to remain comfortable and safe,” Nina George, chief growth officer at Leaf Home, told Fortune. 

But some baby boomers are selling and some millennials are buying homes. Millennials surpassed baby boomers as the largest generation of homebuyers, according to the National Association of Realtors. 

“The generational tug-of-war between millennials and baby boomers continued this year, with millennials rebounding to capture the largest share of homebuyers,” NAR’s deputy chief economist and vice president of research, Jessica Lautz, said alongside a recent generational trends report. 

A version of this story was published on Fortune.com on June 6, 2024.

About the Authors
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

c
EconomyChina
Chinese factory activity flattens as analysts wonder about true damage from Iran War
By The Associated PressMay 31, 2026
28 minutes ago
boomer
Personal Financebaby boomers
I wrote that Boomers were choking America’s economy. Their responses to me were revealing
By Nick LichtenbergMay 31, 2026
28 minutes ago
Matt Panella
SuccessJobs
This home-builder dropped out of high school and worked construction for $8 an hour—by 22, he was making $200K from his trade empire
By Emma BurleighMay 31, 2026
57 minutes ago
Elon Musk surrounded by Money symbols
InvestingFinance
If Elon Musk merges SpaceX with Tesla he’ll create a $3.4 trillion behemoth—with zero profits
By Shawn TullyMay 31, 2026
4 hours ago
Oil bosses warn prices will soar in a matter of weeks as inventories near unprecedented lows — ‘I mean really, really low levels’
EnergyOil
Oil bosses warn prices will soar in a matter of weeks as inventories near unprecedented lows — ‘I mean really, really low levels’
By Jason MaMay 30, 2026
13 hours ago
U.S. military fires missile into engine room of blockade runner after it ignored more than 20 warnings while trying to enter an Iranian port
PoliticsIran
U.S. military fires missile into engine room of blockade runner after it ignored more than 20 warnings while trying to enter an Iranian port
By Konstantin Toropin and The Associated PressMay 30, 2026
15 hours ago

Most Popular

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
Economy
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
By Shawn TullyMay 30, 2026
1 day ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
21 hours ago
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
Law
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
By Collin Binkley and The Associated PressMay 30, 2026
15 hours ago
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
Economy
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
By Sydney LakeMay 30, 2026
1 day ago
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
Innovation
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
By Jason MaMay 30, 2026
16 hours ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
2 days ago