• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceGameStop

GameStop shares jump 103% as meme stock Reddit driver DeepF— Value posted an apparent $116 million position in the game retailer

By
Sangmi Cha
Sangmi Cha
,
Subrat Patnaik
Subrat Patnaik
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Sangmi Cha
Sangmi Cha
,
Subrat Patnaik
Subrat Patnaik
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
June 3, 2024, 6:12 AM ET
Merchandise lines the shelves of a GameStop store
GameStop shares rose as much as 103% in premarket trading on Monday.Joe Raedle—Getty Images

GameStop Corp. shares more than doubled after the Reddit account that drove the meme-stock mania of 2021 posted what appeared to be a $116 million position in the game retailer.

Recommended Video

The June 2 screenshot by Keith Gill, who goes by DeepF— Value on Reddit, shows five million shares bought at $21.27 per share. It was the account’s first post in three years. The screenshot, which also included 120,000 call options worth $65.7 million due to expire on June 21, couldn’t be verified. The options would allow him to buy the stock at $20 per share.

GameStop shares rose as much as 103% in premarket trading on Monday, before paring the advance. If premarket gains hold, the stock is set to add about $8 billion to its market capitalization.

On social media platform X, Gill, using his account handle “Roaring Kitty,” also posted an image of a UNO reverse card, which is used by players in the game to change the card-pickup direction. The post had attracted more than 5.3 million views in about eight hours since its publication at about 8 p.m. Sunday New York time.

“Recent renewed interest in meme stocks, coming as the main US indices struggle to make new highs, is a sign of excessive over exuberance and is more likely a negative portent given the rising headwinds in the markets,” Robert Lea, a Bloomberg Intelligence analyst, said.

Gill had largely been silent on social media since he rallied day-traders on Reddit in 2021 to buy the stock to push back on short sellers, arguing then that the company was poised to “reinvent” itself as a premier gaming hub.

In mid-May, he returned to X with an image of a video gamer leaning in, fueling anticipation that he will actively return to the market.

GameStop shares have fallen more than 50% since a two-day rally triggered by his mid-May post. The stock famously soared more than 2,000% in early 2021, bringing the meme-stock frenzy into the broader public consciousness.

In his last previous post on Reddit on April 16, 2021, Gill posted a screenshot that showed he held 200,000 GameStop shares, or about $30.9 million worth at the time.

Gill posted his latest Reddit post on r/Superstonk subforum on Reddit, which is “a place for theoretical discussions about GameStop stock.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Sangmi Cha
See full bioRight Arrow Button Icon
By Subrat Patnaik
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

trump
PoliticsIran
Trump agrees 2-week ceasefire, says Iran has proposed a ‘workable’ 10-point peace plan
By Bassem Mroue, Jon Gambrell, Samy Magdy and The Associated PressApril 7, 2026
3 hours ago
Photo of Jamie Dimon
CryptoCryptocurrency
Jamie Dimon warns of growing crypto competition in annual letter: ‘We need to roll out our own blockchain technology’
By Jack KubinecApril 7, 2026
4 hours ago
US President Donald Trump speaks about the conflict in Iran in the James S. Brady Press Briefing Room of the White House on April 6, 2026, in Washington, DC. (
PoliticsIran
Markets cheer as Trump says he’s in ‘heated negotiations’ over a new Pakistani two-week ceasefire plan 
By Eva RoytburgApril 7, 2026
5 hours ago
Donald Trump speaks and puts one hand in the air while standing in the Press Briefing Room.
EnergyIran
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Sasha RogelbergApril 7, 2026
6 hours ago
Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it
RetailFood and drink
Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it
By Marco Quiroz-GutierrezApril 7, 2026
7 hours ago
Aspire built a financial stack used by 50,000 firms. Now it’s coming to the U.S. to take on Ramp and Mercury
BankingFintech
Aspire built a financial stack used by 50,000 firms. Now it’s coming to the U.S. to take on Ramp and Mercury
By Jeff John RobertsApril 7, 2026
7 hours ago

Most Popular

The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Fortune EditorsApril 5, 2026
2 days ago
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behind
Politics
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behind
By Fortune EditorsApril 5, 2026
2 days ago
Artemis II’s astronauts are on their way home—a six-figure salary but no overtime or hazard pay awaits them back on Earth
Success
Artemis II’s astronauts are on their way home—a six-figure salary but no overtime or hazard pay awaits them back on Earth
By Fortune EditorsApril 7, 2026
12 hours ago
Sam Altman says AI superintelligence is so big that we need a ‘New Deal.’ Critics say OpenAI’s policy ideas are a cover for ‘regulatory nihilism’
AI
Sam Altman says AI superintelligence is so big that we need a ‘New Deal.’ Critics say OpenAI’s policy ideas are a cover for ‘regulatory nihilism’
By Fortune EditorsApril 6, 2026
1 day ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
6 hours ago
Lowe’s is investing $250 million to train plumbers, carpenters, and electricians as its CEO says skilled trades are ‘critical to the future’
Success
Lowe’s is investing $250 million to train plumbers, carpenters, and electricians as its CEO says skilled trades are ‘critical to the future’
By Fortune EditorsApril 7, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.