• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechRetail

Retail workers at an Apple store in New Jersey vote against unionizing in the first such defeat for the CWA

By
Josh Eidelson
Josh Eidelson
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Josh Eidelson
Josh Eidelson
and
Bloomberg
Bloomberg
Down Arrow Button Icon
May 12, 2024, 10:43 AM ET
crowded Apple Store
Employees at the store, located within a mall in upscale Short Hills, cast ballots Friday and Saturday in an election run by the US National Labor Relations Board.John Greim—LightRocket/Getty Images

Apple Inc. retail employees in New Jersey have voted against unionization, the Communications Workers of America said, a setback for organizing efforts at the tech giant.

Recommended Video

Employees at the store, located within a mall in upscale Short Hills, cast ballots Friday and Saturday in an election run by the US National Labor Relations Board.

CWA, which has filed complaints with the NLRB alleging illegal union-busting by Apple at the New Jersey store and others, blamed the defeat on the company’s behavior.

“Instead of leaving the decision up to the workers themselves, the company turned to its usual anti-union playbook to influence the results of the election,” CWA said in a statement. “Apple’s union-busting is a widespread problem that underscores workers’ need to have an independent voice on the job to ensure the company lives up to its credo. Only through a strong union contract can workers establish real respect and democracy on the job.” 

The union filed a complaint this week accusing the company of retaliating against a leader of the New Jersey organizing effort.

Apple, which has repeatedly denied wrongdoing, declined to comment on the result.

A pair of Apple stores in Maryland and Oklahoma both voted to unionize in 2022, a first for the company that has long resisted organizing efforts. Those victories were part of a pandemic-era wave of first-time organizing breakthroughs at prominent firms such as Amazon.com Inc., Microsoft Corp., and Chipotle Mexican Grill Inc. At Starbucks Corp., more than 400 cafes have unionized over the past two and a half years.

But while employees at dozens of Apple stores have had discussions about organizing, those efforts have moved much more slowly than at Starbucks. Citing anti-union tactics by Apple, organizers withdrew unionization petitions at stores in Atlanta and St. Louis before elections could be held. The New Jersey Apple store election is the first one to make it to a vote and end in defeat for the union.

On Monday, the NLRB ruled that Apple violated federal labor law by “coercively interrogating” workers and confiscating union fliers at a World Trade Center store in New York, where organizing efforts never got far enough along to seek a vote. The NLRB’s prosecutors have also accused the company of illegally excluding unionized workers in Maryland from benefits it was providing their peers, and making anti-union threats in Kansas City.

Neither unionized Apple store has yet reached a contract with the company. Employees at the location in Towson, Maryland, who organized with the International Association of Machinists, voted Saturday to authorize a potential strike over what the union alleges has been a refusal by Apple to fairly negotiate. 

Outstanding issues driving the possible work stoppage include work-life balance, unpredictable scheduling and pay, the IAM said in an emailed statement. A date when workers could walk out “will be determined,” the union said.

In an emailed statement following the Maryland vote, an Apple spokesperson said the company worked hard to provide an “excellent experience” for employees. “We deeply value our team members and we’re proud to provide them with industry leading compensation and exceptional benefits. As always, we will engage with the union representing our team in Towson respectfully and in good faith.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Josh Eidelson
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

stephany
Commentarydisruption
AI’s disruption is a choice, not a forecast
By Alex StephanyMarch 24, 2026
19 seconds ago
SuccessProductivity
Say hello to 10 a.m. starts. Mark Cuban says AI will cut your workday by an hour—and you’ll still get paid the same
By Orianna Rosa RoyleMarch 24, 2026
57 minutes ago
AIchief executive officer (CEO)
What Mark Zuckerberg’s AI sidekick could teach CEOs about leading by example
By Claire ZillmanMarch 24, 2026
1 hour ago
MagazineSocial Media
Inside the Seattle clinic that treats tech addiction like heroin, and clients detox for up to 16 weeks
By Kristin StollerMarch 24, 2026
1 hour ago
zuckerberg on a screen in court
LawMeta
One in three teens ‘experienced problematic use’ of Meta platforms: closing arguments begin in landmark New Mexico social media trial
By The Associated Press and Morgan LeeMarch 23, 2026
13 hours ago
man on stage at conference
CryptoCryptocurrency
Strategy purchases another $76 million worth of Bitcoin, all through sales of common stock
By Carlos GarciaMarch 23, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.