• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryCVS Health

It’s time for facts in the PBM debate

By
David Joyner
David Joyner
Down Arrow Button Icon
By
David Joyner
David Joyner
Down Arrow Button Icon
April 3, 2024, 5:40 PM ET
Pharmacy technician Keenan Becker fills prescriptions at a CVS.
Pharmacy technician Keenan Becker fills prescriptions at a CVS.David Wallace—The Republic/Imagn Content Services/USA TODAY NETWORK

Health care is complex, and so is the pharmacy landscape. That leads to a lot of lazy takes by people who mean well but don’t necessarily understand how to create the changes we need. We do know how. And we are doing so.

Recommended Video

I am proud to lead CVS Caremark, the country’s largest pharmacy benefit manager (PBM). Despite what you’ve read here and elsewhere, we exist to make prescription drugs more affordable. As we work to bring down costs, you’ll hear from others who want to raise them, specifically pharmaceutical companies who are directly responsible for how drugs are priced in our country.

You’ve also likely heard recently from Mark Cuban, who has an emerging side hustle as a pharmacy expert. His company, Mark Cuban Cost Plus Drugs, has a narrow offering and focuses on the cost of generic drugs. That’s a problem that has already been solved. Over the past decade, many organizations have built sophisticated businesses focused on reducing the cost of generic drugs in this country. 

The reality is, the Cost Plus offering is neither novel nor unique—it is a generic sourcing business that is 10 years too late. What’s more, it often lacks a consistent supply of products and regularly stocks treatments with short expiration dates, failing to offer the comprehensive and reliable service needed to deliver high-quality pharmacy benefits to a large patient population.

At CVS Caremark, we are creating a more transparent environment for drug pricing in this country, and it’s not just for 2,500 drugs; it’s for every drug from every manufacturer for every condition and every patient.  

With that backdrop, let’s focus on the real issue: This country has a brand drug pricing problem.

In 2023, across our entire member population of approximately 90 million Americans, three brand-name drugs (Humira, Ozempic, and Stelara) cost more than every single generic drug combined. These brand product categories, where drug manufacturers set high prices, are the primary source of rising drug costs for employers and consumers, the groups we support every day. 

Our size and scale allow us to go toe-to-toe with drug companies, driving competition and negotiating discounts that make the difference between someone affording their medication or going without. 

Beyond our ability to negotiate, we are taking other actions to bring lower-priced biosimilars to market and to put in place a holistic strategy to better manage GLP-1 costs amid unprecedented demand. These are pillars of comprehensive, affordable pharmacy benefits for which Cost Plus has no answer.

We welcome competition. Choice is critical—PBMs offer options that are tailored to what a payer needs. Sometimes a business doesn’t need access to 70,000 pharmacies; a smaller network will do. An employer may want to use all of the rebates we negotiate on their behalf, or they might have us keep a percentage of the rebate to pay for the services we perform. In every instance, we’ll evaluate the needs of our customers and their members and do what delivers the greatest benefit to them.  

As the largest purchaser of pharmaceuticals in the United States, we are using our size and scale to provide drug net cost guarantees through a transparent model tied to the price we pay. We offer cost predictability, whereas pharmacies like Cost Plus can and do change their prices at any time. And we manage all medications, including insulin and others that require special handling. This is what our customers expect and deserve.

From comprehensive care to formulary management to negotiations, our company and our industry continue to rapidly evolve. We recently announced the introduction of True Cost, an innovation that will drive greater transparency by reflecting the true net cost of prescription drugs, and that will pass on savings to members at the pharmacy counter. This is what we uniquely can do at scale.

We serve thousands of companies, health plans, unions, and government entities because we are the best option based our work and the value we deliver. Year after year, decade after decade, companies big and small have a decision to make about their PBM. They choose us because we take on every challenge, manage every drug, and deliver savings and safety. 

It is well past time to go from debates to decisiveness. We are here to lead.

David Joyner is EVP CVS Health, President CVS Caremark. This commentary was submitted by CVS Health as part of CVS Health’s sponsorship of Fortune Well.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By David Joyner
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

scaramucci
CommentaryWhite House
Anthony Scaramucci: America’s billionaires and presidents have forgotten the lesson that destroyed Rome
By Anthony ScaramucciMarch 19, 2026
3 hours ago
china
CommentaryChina
China doesn’t need a trade deal to win. Here’s what CEOs are missing
By Ram CharanMarch 19, 2026
4 hours ago
mulvaney
CommentarySports
Mick Mulvaney: Stop calling it a ‘prediction market.’ It’s sports betting
By Mick MulvaneyMarch 19, 2026
5 hours ago
rabii
Commentarymemory
AI’s memory chip shortage is quietly taxing the entire economy
By Sha RabiiMarch 19, 2026
5 hours ago
ferrazzi
Commentarydisruption
From pilot mania to portfolio discipline: how the best companies are escaping AI purgatory
By Keith Ferrazzi, Wendy Smith and Dan RobertsMarch 19, 2026
7 hours ago
bakker
CommentaryDrugs
The $3.4 billion lesson Big Pharma needs to learn: its shelved drugs could save millions of patients
By Annette Bakker and Andrew W. LoMarch 19, 2026
7 hours ago

Most Popular

placeholder alt text
Success
Only one couple out of 250 billionaires has kept their promise to give away their fortune—and a philanthropy CEO says Elon Musk is right about why
By Orianna Rosa RoyleMarch 18, 2026
1 day ago
placeholder alt text
Economy
The national debt just crossed $39 trillion—almost doubling since Trump vowed to erase it
By Nick LichtenbergMarch 18, 2026
23 hours ago
placeholder alt text
Commentary
The U.S. attacked Iran to show its power but the war is already lost. Epic Fury looks like an Epic Fail
By Guillaume LongMarch 18, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 17, 2026
By Joseph HostetlerMarch 17, 2026
2 days ago
placeholder alt text
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMarch 17, 2026
2 days ago
placeholder alt text
Economy
McDonald's newest $3 value menu is sounding an alarm about America's K-shaped economy
By Marco Quiroz-GutierrezMarch 17, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.