• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceColleges and Universities

Some colleges will charge up to $95,000 this year but schools say it’s not a big deal because financial aid can ease the pain

By
Nick Perry
Nick Perry
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Nick Perry
Nick Perry
and
The Associated Press
The Associated Press
Down Arrow Button Icon
April 2, 2024, 8:28 AM ET
People pose for photos, March 12, 2019, in front of the iconic Tommy Trojan statue on the campus of the University of Southern California in Los Angeles.
People pose for photos, March 12, 2019, in front of the iconic Tommy Trojan statue on the campus of the University of Southern California in Los Angeles. Reed Saxon—AP

As more than 2 million graduating high school students from across the United States finalize their decisions on what college to attend this fall, many are facing jaw-dropping costs — in some cases, as much as $95,000.

Recommended Video

A number of private colleges — some considered elite and others middle-of-the-pack — have exceeded the $90,000 threshold for the first time this year as they set their annual costs for tuition, board, meals and other expenses. That means a wealthy family with three children could expect to shell out more than $1 million by the time their youngest child completes a four-year degree.

But the sticker price tells only part of the story. Many colleges with large endowments have become more focused in recent years on making college affordable for students who aren’t wealthy. Lower-income families may be required to pay just 10% of the advertised rate and, for some, attending a selective private college can turn out to be cheaper than a state institution.

“Ninety thousand dollars clearly is a lot of money, and it catches people’s attention, for sure,” said Phillip Levine, a professor of economics at Wellesley College near Boston. “But for most people, that is not how much they’re going to pay. The existence of a very generous financial aid system lowers that cost substantially.”

Wellesley is among the colleges where the costs for wealthy students will exceed $90,000 for the first time this fall, with an estimated price tag of $92,000. But the institution points out that nearly 60% of its students will receive financial aid, and the average amount of that aid is more than $62,000, reducing their costs by two-thirds.

But many prospective students this year are facing significant delays and anxiety in finding out how much aid they will be offered by colleges due to major problems with the rollout of a new U.S. Department of Education online form that was supposed to make applying for federal aid easier. Many colleges rely on information from the form for determining their own aid offers to students.

“The rollout has been pure chaos and an absolute disaster,” said Mark Kantrowitz, a financial aid expert.

As well as repeated delays and glitches, he said, there have been other problems with the new system including more stringent requirements for proof of identity from parents, which is deterring thousands of eligible but undocumented parents from applying — even though their children are U.S. citizens and entitled to aid.

Kantrowitz said that if the significant drop in people applying for aid under the new system persists, it could result in lower enrollments and even force some institutions to close.

Levine said his research has shown that the amount lower-income students are paying at elite institutions has actually been declining over the past six years. But he worries that sticker shock will put off some students from even applying to institutions like Wellesley.

“People should be making educational decisions based on the actual cost they have to pay, not their perceived cost,” Levine said. “The problem is that the sticker price is the easiest number to know. It gets the most attention.”

Aside from Wellesley, some of the other colleges with sticker prices of more than $90,000 this year include the University of Southern California at $95,000, Harvey Mudd College in California at $93,000, the University of Pennsylvania at $92,000, Brown University in Rhode Island at $92,000, Dartmouth College in New Hampshire at $91,000, and Boston University at $90,000.

Harvard University in Cambridge, Massachusetts, puts its cost of attendance this fall at up to $91,000, but makes the point that the average parent contribution is just $13,000, and almost a quarter of families pay nothing at all. Harvard can afford a particularly generous student aid program because it has an endowment worth more than $50 billion, the largest of any university.

The sticker prices don’t always provide apples-to-apples comparisons because some colleges include costs like health insurance and travel expenses, while others don’t. And some colleges that last year had sticker prices of close to $90,000, including Columbia University in New York and the University of Chicago, have yet to reveal this year’s expected costs.

In its most recent analysis, the College Board estimated the average advertised costs for private nonprofit colleges last year were $60,000, compared to about $29,000 for students at public in-state institutions and $47,000 at public out-of-state institutions.

Kantrowitz said the average unmet need for students at four-year colleges is about $10,000 per year.

“So families are forced to borrow that money or come up with that money from some other source, and that’s on top of their share of college costs,” he said.

So is college a good investment?

Kantrowitz believes the answer is yes, so long as students borrow in moderation and complete their studies.

“If you graduate and you don’t take on a ridiculous amount of debt, you should be able to repay that debt in a reasonable amount of time,” Kantrowitz said. “But if you drop out, you have the debt, but not the degree that can help you repay the debt.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Nick Perry
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

Personal FinanceCertificates of Deposit (CDs)
Best CD rates today, Jan. 15, 2026: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganJanuary 15, 2026
51 minutes ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Jan. 15, 2026: Earn up to 5.00% APY
By Glen Luke FlanaganJanuary 15, 2026
51 minutes ago
MagazineIPOs
IPO boom times are back, with SpaceX and OpenAI on investors’ 2026 wish list. But be careful what you buy
By Jeff John RobertsJanuary 15, 2026
52 minutes ago
Photo: President Donald Trump during a bill signing event with dairy farmers in the Oval Office on Wednesday January 14, 2026.
InvestingMarkets
Trump’s chips ‘proclamation’ causes retail investors to dump the Magnificent Seven stocks  
By Jim EdwardsJanuary 15, 2026
1 hour ago
Personal Financemortgages
Current mortgage rates report for Jan. 15, 2026: Rates remain comparatively low
By Glen Luke FlanaganJanuary 15, 2026
5 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Jan. 15, 2026
By Glen Luke FlanaganJanuary 15, 2026
5 hours ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
19 hours ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
3 days ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
2 days ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
2 days ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
2 days ago
placeholder alt text
Economy
Jamie Dimon warns $38 trillion national debt is going to 'bite': 'You can't just keep borrowing money endlessly'
By Eleanor PringleJanuary 14, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.