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NewslettersCEO Daily

Cisco CEO Chuck Robbins shares the ‘throw away line’ that helped get him the job

By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
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By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
Down Arrow Button Icon
April 2, 2024, 4:22 AM ET
Chuck Robbins, Chair and CEO of Cisco.
Chuck Robbins, Chair and CEO of Cisco.Courtesy of Cisco

Good morning. 

Cisco CEO Chuck Robbins is the guest on this week’s Leadership Next podcast, out this morning. (You can listen on Apple or Spotify.) The interview was recorded at our CEO Initiative dinner last month, and I shared some of his comments in this newsletter at the time. (You can read them here.)

Recommended Video

But this morning, I want to call attention to the last question I asked. Fortune’s 100 Best Companies to Work For list comes out Thursday, and while I don’t want to be a spoiler, I can assure you Cisco will be near the top. It always is. It’s a company that people want to work for. And in an economy where attracting top talent is often the differentiator, that’s no small thing. So I asked: How do you do it?

“When I was competing for the job, I had to write a strategic thesis for the board, and I wrote a line that said: ‘I want Cisco to be the best place to work in the world.’ It was kind of a throw away line, but then, five or six years later, there we were.

“And so I thought, okay, what did we do?…Look, work and life is so blended today. When I was growing up, I had a work dad and a home dad. My dad would get up in the morning, he put on a suit, and you could just see—he would just transform into work dad. And then he’d come home and he’d get undressed, and then he’d become dad dad again….Our employees don’t want me to be something I’m not. So I’m super transparent. I tell them: ‘I’ll answer any question you ask me if it doesn’t put me in jail or the company at risk.’ We communicate so frequently. We do an all-employees video call once a month. During the pandemic, we were doing them once a week. And we are just honest, authentic…”

“And the other thing we did…is empower our employees to do things in the community. We give them time to go volunteer…I tell them openly, if it’s 3:00 in the afternoon and your child has a soccer game, you better be at the soccer game. Because I’m sure at 9:00 that night, you are going to be responding to all the emails you missed.

“It’s really just [about treating] all your employees the way you want to be treated. Even when you have to make tough, hard decisions, like we just did with our 5% reduction. The way you do it and the way you treat them, they will remember even in the toughest times.”

Check back Thursday for the full 100 Best Companies to Work For list. Other news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Microsoft unbundles Teams

Starting this week, Microsoft will offer its Teams videoconference program separately from its ubiquitous Office software. Last year, the European Commission launched an investigation into Microsoft’s decision to bundle the two programs, following a complaint from Teams rival Slack, which accused Microsoft of anti-competitive behavior. The Associated Press

Amazon pauses its fees

Amazon is pausing the rollout of controversial new fees levied on its third-party sellers for a month to help sellers understand how the charges affect their business. Third-party sellers, who are responsible for over 60% of goods sold on Amazon, are outraged by the new fees, alleging that they increase Amazon’s cut to over 50% in some instances. Fortune

Xiaomi surge

Chinese phonemaker—and now carmaker—Xiaomi is telling customers that they may need to wait up to seven months for its new EV. Xiaomi started orders for its new car, the SU7, on Thursday, with the first batch selling out within 24 hours. Xiaomi shares jumped by around 9% in Hong Kong trading Thursday. Bloomberg

AROUND THE WATERCOOLER

As companies drop CMO titles, marketers may want to consider the COO role by Lila MacLellan

America will be left with ‘severe, irreversible scars’ if national debt goes unchecked. Now, a blockbuster report warns the bill is higher than believed, hitting $141T by 2054 by Eleanor Pringle

Is Japan finally out of its 30-year slump? Economists are optimistic that Japan is back—and they say they have the data to prove it by Lionel Lim

Housing has gotten so expensive that buyers need $56,000 for the down payment on an average home. That’s up nearly 25% from last year, Redfin says by Sydney Lake

Coinbase’s path to legal victory against the SEC looks murky after latest setback by Leo Schwartz

Warren Buffett-backed EV maker BYD surprises with stellar first quarter sales as Tesla continues to slide by Marco Quiroz-Gutierrez

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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Alan Murray
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