• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessGen Z

Gen Z will return to the office and ditch their social life if it means getting a pay raise, saying they’re determined to be richer than their parents

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 13, 2024, 7:54 AM ET
A new female employee on a job interview
Gen Z will go back to the office—but employers would have to give them a pay raise to do it. Nitat Termmee - Getty Images

It turns out not every young employee entering the workforce wants to ditch the “soul-sucking” corporate nine-to-five if it means building wealth beyond the levels of their parents.

Recommended Video

There’s plenty Gen Z wants to get out of their careers: flexibility, more time to spend on their hobbies and passions, and a greater focus on well-being. But the group of people currently aged between 12 and 27 also grew up in an ever-changing economy, where a crisis has always been looming around the corner.

And with a global pandemic adding even greater uncertainty to consumers’ financial outlook, it’s perhaps no surprise that Gen Z are increasingly prioritizing stability above their other wishes.

That’s according to writing platform EduBirdie, which surveyed young employees about how their career objectives marry up with their financial goals.

The 2,000 respondents summed up the age-old question facing much of the workforce: money or happiness. The report found that “enjoyment” came out on top, with 37% of respondents defining this as their priority, followed by 31% who said they want to “make lots of money.”

But a deeper look at the data shows a more complex story. A further 15% said their aim was to achieve job security, while only 12% said their focus was making a positive impact on society—something of a departure from the ESG-centered demographic Gen Z are often described as.

Willing to sacrifice

However, the data showed that younger workers would also make important sacrifices if it meant earning more—with the main financial goal for the group identified as buying a home.

Nearly half of Generation Z would stop working from home if it meant getting a raise (41%), with a further 37% saying they would sacrifice hobbies and 31% saying they’d give up social time with friends for more money.

Thus far, employers looking to get workers to return to the office have taken something of a stick approach as opposed to carrots. Google has folded in office attendance as part of performance reviews, while Amazon has told employees promotions will be on the line if they’re not in the office for more than three days a week.

Elsewhere, JPMorgan CEO Jamie Dimon has said those who want to work remotely will have to do so with another employer, with Deutsche Bank attempting to follow suit but reportedly coming up against a great deal of resistance.

In fact, the return-to-office push may not actually be coming up short because of younger employees—despite their well-known desire for flexibility and independence. A white paper from property analytics company Placer.ai released earlier this month found Gen Zers and millennials are actually among the keenest to get back to their desk, while “ultrawealthy” Gen Xers were actually the ones more resistant to return.

Out-earning parents

EduBirdie’s report also threw up a new trend: Gen Z’s desire to earn more than their parents. Some 63% didn’t describe their parents as wealthy but said they wanted to be, while 20% said their parents were wealthy and they wanted to be as well.

Younger people may well have to earn considerably more than previous generations if they want to reach the same milestones. Buying a home, for example, is a priority for 29% of the respondents, who will be battling an increasingly unaffordable property market.

Likewise 11% said they hope to pay off student loans, which will no longer will come with a forgiveness policy, and a further 29% said they just want to live “comfortably” in the current economic climate—one blighted with inflation and a higher base rate than the previous decades.

Gen Z’s desire to earn independently of their parents also differs from the reported outlook of millennial peers. Where 55% of Gen Z said they worry about never being financially independent, a study from Alliant Credit Union last year found that 53% of millennials expect to inherit at least $350,000 from their parents.

While millennials may be disappointed with their relatives (the Alliant report found 55% of boomers are planning to gift an inheritance of less than $250,000), the Gen Zers EduBirdie spoke to discovered an overwhelming fact: Family and relationships are more important to them than any career.

Almost 70% of those surveyed said their loved ones came before work, with 60% saying they also valued their health over a career.

Ksenia Hubska, data lead at EduBirdie, said: “Gen Z’s way of working and living reflects a modern American Dream. They prioritize happiness over just money, value family, and aim for a stable future.

“Defying misconceptions of their laziness, our data paints a picture of a resolute generation, hungry for balance and fulfillment. They’re still determined to own a home and be financially secure, but they won’t sacrifice well-being for success.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Success

trump
CommentaryVenezuela
5 takeaways on Venezuela in the aftermath of Maduro: a memo to CEOs
By Jeffrey SonnenfeldJanuary 3, 2026
1 day ago
Future of WorkGen Z
Bank of America CEO says he hired 2,000 recent Gen Z grads from 200,000 applications, and many are scared about the future
By Ashley LutzJanuary 3, 2026
2 days ago
Sweden
CommentarySweden
Meet Sweden, the unicorn factory chasing America in the AI race
By Oscar TäckströmJanuary 3, 2026
2 days ago
Headshot of a man with a gray suit and white shirt
C-Suitesuccess
CEO of $90 billion Waste Management hauled trash and went to 1 a.m. safety briefings—‘It’s not always just dollars and cents’
By Amanda GerutJanuary 3, 2026
2 days ago
6-7
North Americalanguage
Michigan college survey says ‘6-7’ is lowkey cooked, put in on the ‘Banished Words List’
By Corey Williams and The Associated PressJanuary 2, 2026
3 days ago
Eric Simons
Commentarystart-ups
15 years after skipping college to launch 3 startups, I believe the taboo around questioning higher ed is holding an entire generation back
By Eric SimonsJanuary 2, 2026
3 days ago

Most Popular

placeholder alt text
C-Suite
CEO of $90 billion Waste Management hauled trash and went to 1 a.m. safety briefings—‘It’s not always just dollars and cents’
By Amanda GerutJanuary 3, 2026
2 days ago
placeholder alt text
Economy
Mitt Romney says the U.S. is on a cliff—and taxing the rich is now necessary 'given the magnitude of our national debt'
By Dave SmithDecember 22, 2025
14 days ago
placeholder alt text
Future of Work
Bosses are fighting a new battle in the RTO wars: It's not about where you work, but when you work
By Nick LichtenbergJanuary 4, 2026
17 hours ago
placeholder alt text
Future of Work
Bank of America CEO says he hired 2,000 recent Gen Z grads from 200,000 applications, and many are scared about the future
By Ashley LutzJanuary 3, 2026
2 days ago
placeholder alt text
Future of Work
Meet the 'empowered non-complier': A certain kind of valuable worker who flouts return to office whenever they feel like it
By Nick LichtenbergJanuary 3, 2026
2 days ago
placeholder alt text
Politics
People in Venezuela didn't celebrate Maduro's capture out of fear of government repression, construction worker says
By Regina Garcia Cano, Megan Janetsky, Juan Arraez and The Associated PressJanuary 4, 2026
7 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.