• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessInvesting

Ex-NFL player Andrew Hawkins regrets not investing early in StockX, now valued nearly $4 billion—but he did learn a lesson 

By
Vanessa Perdomo
Vanessa Perdomo
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Vanessa Perdomo
Vanessa Perdomo
and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 9, 2024, 3:36 PM ET
Former NFL player Andrew Hawkins.
Former NFL player Andrew Hawkins.Lauren Justice—Bloomberg/Getty Images

One of Andrew Hawkins’ biggest regrets as an investor was that he didn’t push harder several years ago to buy the sneaker blog that eventually became StockX, the online resale platform that has been valued at nearly $4 billion.

Hawkins, a former NFL wide receiver, connected with Josh Luber, the creator of the website, which was then called Campless, and pitched turning it into a business. But Hawkins says he got distracted by his football career and before he knew it Dan Gilbert, owner of the NBA’s Cleveland Cavaliers, bought it and later turned it into StockX.

“I was so upset,” Hawkins said. “But I can pick a winner, that was the ultimate lesson.”

The 37-year-old Hawkins is now the co-founder of the sports technology and gaming startup StatusPro. The company debuted its first virtual reality game, NFL Pro Era, in 2022 and recently closed a $20 million funding round led by GV, formerly known as Google Ventures. The company plans to expand into making VR games for other sports, including boxing, baseball and tennis.

Retired NFL player @Hawk says he didn't spend his first paycheck because he was afraid there wouldn't be another one.

He also tells us about missing out on being one of the first investors in @stockX https://t.co/4L3YKjiQKB pic.twitter.com/iKEDlbY1PN

— Bloomberg (@business) March 7, 2024

Hawkins recently spoke to Bloomberg about his other investment stories and lessons learned.

When you got your first big NFL paycheck how did you spend it?

I put it away. I didn’t spend it because I was nervous there wasn’t going to be a second paycheck. So I literally went to the bank, and I thought to myself if they cut me tomorrow, now I have about $15,000 that I can get a good start at a new life.

And when did you feel like you had made it?

I don’t think I’ve ever felt like I made it. And that can be a good and a bad thing. But I do think it keeps me hungry and keeps me continuing to push to do new things.

Let’s go back to your regrets about StockX. What did Luber say to you after he sold to Gilbert?

He circled back and said: ‘Hawk you were one of the first people that came to me with this as a business. I want to let you be one of the first investors.’

I was so upset I had it taken from under me I didn’t invest.

Is there something you invested in that you wish you didn’t?

Yes. I won’t call them out specifically, but there was a media company that I invested in. It was a great proposition.

Ultimately, what I learned in that moment as an investor is you have to be very, very sure that there is a culture and ideology that aligns with the idea, that they can execute it.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Vanessa Perdomo
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Head coach Mike MacDonald
SuccessCareers
Seahawks head coach turned down a cushy career in finance at KPMG for a football internship—12 years later, he just won the Super Bowl at 38
By Emma BurleighFebruary 10, 2026
3 hours ago
Chuck Robbins
SuccessThe Promotion Playbook
Cisco CEO Chuck Robbins slams ‘stupid’ interviews for internal promotions: He cares more about whether your peers think you deserve it
By Preston ForeFebruary 10, 2026
4 hours ago
SuccessOlympics
U.S. Olympians earn just 5% of what Singapore pays—many are forced to juggle jobs as baristas, brokers, and dentists just to get by
By Sydney LakeFebruary 10, 2026
6 hours ago
chapman
CommentaryGender Issues
Sam Altman told me AI should be ‘an equalizing force in society.’ That’s why I’m working on the $1.6 trillion AI gender gap
By Valerie ChapmanFebruary 10, 2026
6 hours ago
Photo of Colin Kaepernick
SuccessCareers
A decade after his NFL kneeling controversy, Colin Kaepernick has a message for Gen Z: Don’t let the fear of backlash silence you
By Orianna Rosa RoyleFebruary 10, 2026
6 hours ago
trump
CommentaryInequality
The economy isn’t K-shaped. For 87 million, people, it’s desperate and for another 46 million it’s elite
By Josh TanenbaumFebruary 10, 2026
7 hours ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
1 day ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
1 day ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
1 day ago
placeholder alt text
Economy
America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026
By Eleanor PringleFebruary 10, 2026
9 hours ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 9, 2026
By Joseph HostetlerFebruary 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.