• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Environmentchief executive officer (CEO)

Millionaire banking boss says ESG investing is good for business: ‘If that makes me woke, shoot me’

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
February 28, 2024, 7:16 AM ET
Standard Chartered’s CEO Bill Winters isn't fazed by ESG naysayers like Elon Musk.
Standard Chartered’s CEO Bill Winters isn't fazed by ESG naysayers like Elon Musk. Prakash Singh—Bloomberg/Getty Images

Right-leaning populists and politicians, and Elon Musk, are mounting a backlash against businesses that look beyond profits—but Standard Chartered’s CEO Bill Winters doesn’t care. 

Recommended Video

In his eyes, Environmental, Social and Governance (ESG) investing is not only good for the health of the world—but also for business.  

“I mean, I do want to wake up one day and have a planet so if that makes me woke, shoot me,” the banking boss told CNBC.

“This is not philanthropy, this is not political wokeness,” added Winters, who took home $9.9 million last year. “This is do the right thing for the planet—do the right thing for your business. That’s what we’ve been doing.”

It’s why Winters insisted that the 170-year-old British banking giant is constantly “refining” its sustainability strategy, with aims to reach net-zero carbon emissions within its own operations by 2025 and net zero in its financed emissions by 2050.

“We said one, we’re going to be thought leaders and action leaders in terms of policies around net zero and our clients have completely engaged with us. We’ve seen no backing away from that at all,” Winters said.

“And second, we said we’re going to build a business to support our clients, and that business made $720 million last year, and we said it is going to make $1 billion next year. That’s not nothing. It’s a good business for us.” 

Read more: Why ESG assets could hit $50 trillion despite attacks on ‘woke capitalism’

The proof is in the pudding: The London-based lender reported better-than-expected fourth-quarter results and has just announced said it would start a $1 billion share buyback imminently.

“We are upgrading our expectations, and are now targeting a return on tangible equity approaching 10% in 2023, to exceed 11% in 2024, and to continue to grow thereafter,” Winters said in the statement.

ESG critics

Winters’ comments come at a time when ESG investments have become a hotly debated issue.

In U.S. politics, for example, conservatives have been using the term “woke capitalism” to refer to institutions that use ESG criteria to limit funding to industries like fossil fuels.

In 2023 alone, Republican lawmakers in 37 states introduced a staggering 165 pieces of anti-ESG legislation, according to a report from the strategic research and advisory firm Pleiades Strategy.

“Obviously, the political environment in the U.S. is toxic, times 10—and so people are going quiet,” Winters said, reflecting on the current political tension. 

“But one of the stats that I love is the biggest renewable power center in the United States is the state of Texas, right? Which is the state that has been leading the charge against pension fund managers who have a ‘woke’ agenda or whatever.”

Outside of Congress, business leaders have been weighing in on the topic for years now. 

Tariq Fancy famously rocked the investment world when he penned the four-part essay, “The Secret Diary of a Sustainable Investor” in 2021. 

Less than two years after being appointed as BlackRock first chief investment officer for sustainable investing, Fancy was now calling sustainable investing “a dangerous placebo” that prevents real change on environmental and social issues.

Even in the U.K., HSBC Asset Management’s former head of responsible investing Stuart Kirk was forced to quit his top job in 2022 after accusing central bankers and policymakers of overstating the financial risks of climate change in an attempt to “out-hyperbole the next guy”.

More recently, Elon Musk outright labeled ESG a “scam”. His criticism came shortly after Tesla got kicked out of the S&P 500 ESG index.

Of course, not all is well in ESG land. Greenwashing and ESG fraud are rampant—but ultimately, if ESG goals are abandoned altogether, businesses may not be able to place tangible importance on sustainability.

As Peter Drucker would say, “You can’t improve what you don’t measure.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
C-Suite
CEO of $90 billion Waste Management hauled trash and went to 1 a.m. safety briefings—‘It’s not always just dollars and cents’
By Amanda GerutJanuary 3, 2026
23 hours ago
placeholder alt text
Success
Marriott’s CEO spoke out about DEI. The next day, he had 40,000 emails from his associates
By Ashley LutzJanuary 1, 2026
3 days ago
placeholder alt text
Future of Work
Bank of America CEO says he hired 2,000 recent Gen Z grads from 200,000 applications, and many are scared about the future
By Ashley LutzJanuary 3, 2026
16 hours ago
placeholder alt text
Success
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—'It dumbfounded me'
By Emma BurleighDecember 31, 2025
4 days ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
5 days ago
placeholder alt text
Energy
Trump makes it clear shocking Venezuelan regime change is largely about oil: ‘They stole our oil … We’re going to make a lot of money’
By Jordan BlumJanuary 3, 2026
11 hours ago

Latest in Environment

data center
AIData centers
Angry town halls nationwide find a new villain: the data center driving up your electricity bill while fueling job-killing AI
By Marc Levy and The Associated PressJanuary 3, 2026
16 hours ago
trump
EnvironmentWhite House
‘I want nice, thin blood pouring through my heart'”: Trump talks health concerns, saying he takes more aspirin than recommended
By Michelle L. Price and The Associated PressJanuary 2, 2026
2 days ago
arctic
Environmentclimate
‘I opened her door and the wind caught me, and I went flying’: The U.S. Arctic air surge is sweeping northerners off their feet
By Holly Ramer and The Associated PressDecember 30, 2025
4 days ago
Tatiana
PoliticsObituary
Tatiana Schlossberg, granddaughter of JFK and cousin of Health Secretary RFK Jr., dies of cancer at 35
By Nick LichtenbergDecember 30, 2025
4 days ago
license
Environmentlaws
Georgia’s ‘America First’ license plates, Washington’s $17 minimum wage and Hawaii’s climate change tourist tax: new laws are on the books
By David A. Lieb and The Associated PressDecember 30, 2025
5 days ago
heat wave
Environmentclimate change
‘Almost impossible’: Another one of the hottest years on record brings previously unimaginable frequency of heat waves
By Alexa St. John and The Associated PressDecember 30, 2025
5 days ago