• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElectric vehicles

‘Next Tesla’ EV startups struggle as demand sags and once-bullish investors flee: ‘Whoever finds a sponsor has the best chance’

By
Esha Day
Esha Day
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Esha Day
Esha Day
and
Bloomberg
Bloomberg
Down Arrow Button Icon
February 24, 2024, 10:51 AM ET
Repeating Elon Musk's Tesla success isn't so easy, as EV startups—and investors—are learning.
Repeating Elon Musk's Tesla success isn't so easy, as EV startups—and investors—are learning. Odd Andersen—AFP/Getty Images

There was a time when the backing of some of the world’s deepest pockets and the mere ambition to sell electric cars was enough to inspire confidence in the stocks of upstarts Rivian Automotive Inc. and Lucid Group Inc. Now investors have all but thrown in the towel on the shares.

All it took was a fresh dose of reality from the two companies this week around cooling demand for EVs. Rivian, which makes electric pickups, SUVs and delivery vans and counts Amazon.com Inc. as its top shareholder, said its production will stay flat at last year’s levels. It also announced plans to shrink its workforce again. Lucid, majority-owned by Saudi Arabia’s sovereign wealth fund, projected only a slight increase in output over 2023. Both forecasts fell far short of analysts’ expectations.

For investors, the sense of gloom has been building since October, when Tesla Inc. warned of sagging interest in EVs. Though shares of the EV giant have fared poorly since then, losing around 20% and massively underperforming the broader market, the impact on smaller rivals like Rivian and Lucid has been nothing short of disastrous.

Read more: Tesla has chance to ‘grow their market share even more’ thanks to EV startups faltering and legacy automakers focusing on hybrids

“If you are a hyper-growth company in what is seen as a disruptive industry and you are not growing your topline, you are in trouble,” said David Mazza, chief strategy officer at Roundhill Investments. “Having an anchor investor like Amazon or the Saudis gives them a longer runway from a capital perspective, but their growth will still be slower and margins thinner than what was once expected.”

Shares of Irvine, California-based Rivian are down by about 44% since Tesla’s October warning — the first in a series of grim outlooks from global EV-makers and suppliers — and closed Friday at a record low. Newark, California-based Lucid has dropped some 33% in the same period, and isn’t far above its own nadir. 

Still, had it not been for their wealthy backers — Amazon has a 17% stake in Rivian, and Saudi Arabia’s Public Investment Fund holds roughly 60% of Lucid, data compiled by Bloomberg show — the stocks could be looking far uglier. 

“The presence of these names is a comfort to investors and a cushion to the price,” Mazza said. “If these stocks were just relying on the EV hype, then they will be down much worse.”

Amazon in an emailed statement said that the recent results from Rivian don’t change anything about the e-commerce company’s “existing investment, collaboration, or order size and timing.” Rivian has a deal with Amazon to sell it 100,000 electric delivery vans by 2030.

Saudi Arabia’s PIF didn’t respond to an email seeking comment outside of the fund’s regular business hours on Friday.

‘Alarm Bells’

Overall, the biggest concern is that these cash-burning, unprofitable companies will struggle to sell cars at a time when even industry-leader Tesla — by far the biggest seller in the US market — is cutting prices to boost demand. And while Tesla’s profits and large-scale production allow it to compete by lowering prices, Rivian and Lucid have neither of those advantages. 

“For these car manufacturers, investors want to see demand,” said David Wagner, portfolio manager at Aptus Capital Advisors. Rivian’s latest results suggest it will take several quarters to emerge from its production stoppage with a leaner cost structure and a redesigned platform, he said. 

“In the meantime, I think skeptics will be scrutinizing the cash balance and ringing alarm bells,” Wagner said. “So if there is no multiple expansion and no growth — what else is the stock supposed to do?” 

Both Rivian and Lucid are now worth a fraction of the prices they fetched at their public-market debuts in 2021. Rivian’s market value is around $9.6 billion, and Lucid’s is about $6.9 billion. That’s a long way down from their $153 billion and $91 billion valuation peaks, respectively, in 2021. 

Wall Street analysts are losing confidence as well. Analysts’ average 12-month price targets for Rivian and Lucid fell nearly 20% just this week. Meanwhile, the outlook for EVs broadly just keeps getting worse.

Global sales of EVs are estimated to grow 20% this year, to about 16.7 million units, according to BloombergNEF’s most recent analysis. That’s a marked cooling from the 33% jump seen in 2023.

Read more: The BYD of Vietnam just reported a huge loss for 2023—a whopping $2.4 billion

“Trying to be the ‘next Tesla’ is turning out to be an expensive strategy,” Morgan Stanley analyst Adam Jonas wrote in a note Friday. “As EV startups turn into restructuring stories, whoever finds a sponsor has the best chance.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Esha Day
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsJanuary 16, 2026
2 hours ago
SuccessCareer Advice
Jensen Huang tells Stanford students their high expectations may make it hard for them to succeed: ‘I wish upon you ample doses of pain and suffering’
By Orianna Rosa RoyleJanuary 16, 2026
3 hours ago
powell
BankingFederal Reserve
‘We are Jerome Powell’: Gen Z finds an unlikely meme hero in the Fed chair via AI songs and fan edits
By Eva Roytburg and Nick LichtenbergJanuary 16, 2026
3 hours ago
depa
CommentaryConsulting
Adaptability is the new job security and 4 more future AI trends from EY’s global chief innovation officer
By Joe DepaJanuary 16, 2026
3 hours ago
Former OpenAI CTO and now cofounder and CEO of Thinking Machines Mira Murati
AIMira Murati
Wave of defections from former OpenAI CTO Mira Murati’s $12 billion startup Thinking Machines shows cutthroat struggle for AI talent
By Jeremy Kahn and Sharon GoldmanJanuary 16, 2026
3 hours ago
verma
CommentaryGoogle
Google Meet exec on the knowledge engine hiding in your calendar: meetings become IP
By Awaneesh VermaJanuary 16, 2026
4 hours ago

Most Popular

placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
2 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
1 day ago
placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Economy
California's wealth tax doesn't fix the real problem: Cash-poor billionaires who borrow money, tax-free, to live on
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Politics
One year after Bill Gates surprised with the choice to close his foundation by 2045, he's cutting staff jobs
By Stephanie Beasley and The Associated PressJanuary 14, 2026
2 days ago
placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.