MGM Resorts International’s online gambling subsidiary BetMGM is partnering with X, formerly Twitter, to bring sports gambling stats to the social media platform, Fortune has learned.
With a portfolio of highly lucrative hotels in Las Vegas, MGM, valued at approximately $15 billion, revealed a partnership with UK gambling operator GVC Holdings in July 2018 which led to the establishment of BetMGM, aimed at capturing the US sports betting and online gaming market.
While the specific financial terms of the collaboration could not be learned, the intention is to introduce a feature for X soon that will showcase betting odds and provide a direct link to BetMGM, allowing users to place bets.
This comes at an important moment for both companies with the NFL Super Bowl only two weeks away. Live events is where X’s strength lies. The platform garnered a record-breaking 28.4 million tweets during the broadcast in 2015 for instance. However, after X owner Elon Musk cut most of the company’s staff, the platform has been plagued by outages during high-traffic events such as the Super Bowl—it even crashed during last year’s halftime show. Ahead of the big event in 2023, another outage occurred, and Musk emailed staff to stop developing new features, “in favor of maximizing system stability and robustness, especially with the Super Bowl coming up,” as Fortune first reported.
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