• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
SuccessEducation

College enrollment’s surprising comeback in 2023 came as institutions finally caught up to Gen Z’s thirst for skills-based hiring and training

Irina Ivanova
By
Irina Ivanova
Irina Ivanova
Deputy US News Editor
Down Arrow Button Icon
Irina Ivanova
By
Irina Ivanova
Irina Ivanova
Deputy US News Editor
Down Arrow Button Icon
January 24, 2024, 4:47 PM ET
college student
College is on the comeback trail.Getty Images
Add Fortune on Google for similar content.

U.S. colleges seem to have caught on to the skills-based revolution. 

After falling for a decade, college enrollment in the U.S. finally ticked up last year, with higher education institutions across the nation adding 176,000 students, according to the National Student Clearinghouse Research Center.

In what executive director Doug Shapiro called “a welcome change,” the number of enrolled students rose 1.5% between 2022 and 2023, to 18.3 million, after falling steadily from 20.5 million in 2011. “The number of students in college has finally turned the corner after years of decline,” Shapiro said in a statement. 

But the numbers don’t mean that the four-year liberal arts degree has made a comeback. If anything, colleges are catching up to demographic and cultural shifts that prioritize concrete skills and question the ballooning costs of education. The main one is the education hack beloved by Gen Z: skills-based training.

Just look at the data: The largest enrollment rise was for community colleges with strong vocational programs, which posted a 16% increase from 2022 to 2023, the NSCR noted.

Students “are voting with their feet,” Kathleen deLaski, founder of Education Design Lab, said on LinkedIn, noting that community colleges were growing into “new role[s] as regional talent brokers for high demand jobs.” 

Elsewhere, interest in trade schools is also booming, with enrollment up for construction trades, repair, and precision production programs, the NSCR noted. 

‘Budget-minded’ students

The shift reflects a growing practicality among Gen Z as well as the lingering effects of the pandemic, when millions of young people were shoved into subpar remote-learning setups that turned off many from further education. A whopping 68% of Gen Zers now say they don’t need a college degree to be successful, according to a YPulse survey. 

This youngest Gen Z cohort also says that work experience is more important than schooling, The74 reported. As Fortune previously reported, more than half of college students struggle to stay focused in classes they don’t believe teach practical skills. And having seen what a high debt load can do to Gen X and millennial peers, Gen Z is understandably wary of college costs.

(At the high school level, school attendance has plummeted since the pandemic and has just kept on dropping.)

Community colleges, many of which offer shorter, employment-focused programs, “offer a pretty good alternative for the budget-minded consumer,” Thomas Brock, director of the Community College Research Center at Columbia University’s Teachers College, told Inside Higher Ed.

“Many [students] really are thinking about postsecondary education primarily for their career ambitions, looking at opportunities to acquire skills that they can use to get better jobs, to move ahead,” he told the outlet. 

In a similar vein, among private four-year schools, the most selective institutions as well as open-access schools, where anyone can enroll, saw increases, while others saw declines. 

Eric Greenberg, president of the consulting firm Greenberg Educational Group, told CNBC that families are becoming “more value-conscious” in their education decisions, including focusing on pre-professional programs that more clearly lead into a specific career track.

For much of the late 20th century, getting a four-year college degree was seen as a sure path to the good life—career success in a (white-collar) job and a steadily increasing standard of living. That perception led to an explosion in college enrollment as more and more young people got degrees. 

But shortly after the Great Recession some 15 years ago, American youth began souring on college in increasing numbers. Growing educational attainment did little to prevent a decline in living standards among Americans even as it loaded up 44 million of them with a record $1.7 trillion in debt. Today, most teenagers believe only a two-year degree or certificate is all that’s needed for success. 

Employers, too, have publicly questioned the value of a four-year degree. Since then-IBM CEO Ginni Rometty coined the term “new collar jobs” in 2011, major companies including Apple, Delta, Google, and General Motors joined IBM in dropping long-held degree requirements. By late 2022, only four in 10 U.S-based job postings required a bachelor’s degree, according to an analysis from Burning Glass Institute. 

That attitude shift, combined with demographic changes—smaller numbers of college-age people—have led enrollment to fall over 2 million since 2011. 

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Irina Ivanova
By Irina IvanovaDeputy US News Editor

Irina Ivanova is the former deputy U.S. news editor at Fortune.

 

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Success

buffett
SuccessWealth
‘The man who dies rich dies disgraced’: The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
12 hours ago
Larry Page and Sergey Brin
SuccessBillionaires
Larry Page and Sergey Brin splash $225 million in Miami property as billionaires flee California’s tax—and Google is expanding its office there too
By Emma BurleighJuly 22, 2026
14 hours ago
Jon Gray leans while talking and sitting in a chair
SuccessCareers
Blackstone president Jon Gray tells Gen Z to think like founders at work—but a growing number are skipping the corporate ladder to become one for real
By Preston ForeJuly 22, 2026
15 hours ago
ls
Commentarybooks
Confessions of an award-winning AI memoirist — the ‘slop’ debate isn’t really about good writing, and you know it
By Luke StoffelJuly 22, 2026
18 hours ago
b
Commentarythe future of work
Manpower President: The future of work question that even CEOs can’t answer
By Becky FrankiewiczJuly 22, 2026
18 hours ago
nela
Successdisruption
Exclusive: Stanford and ADP have new payroll data on Gen Z women losing ground to men in the job market—and AI isn’t the main culprit
By Nick LichtenbergJuly 22, 2026
18 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
13 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
1 day ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.