• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

Why The RealReal founder Julie Wainwright launched another startup in her mid-60s

By
Emma Hinchliffe
Emma Hinchliffe
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
January 16, 2024, 8:46 AM ET
The RealReal founder Julie Wainwright is now behind another startup, personalized nutrition platform Ahara.
The RealReal founder Julie Wainwright is now behind another startup, personalized nutrition platform Ahara. Courtesy of The RealReal

Good morning, Broadsheet readers! Boeing’s new COO is caught up in its latest crisis, European Central Bank chief Christine Lagarde is warning against Donald Trump’s reelection, and The RealReal founder Julie Wainwright never wants to stop working. Have a lovely Tuesday!

Recommended Video

– Work ethic. Julie Wainwright was the CEO of dotcom crash casualty Pets.com, shutting it down in 2000. In 2011, she founded online consignment store The RealReal when she was 53 years old. She took it public in 2019 and left in 2022. In mid-2023, she debuted a new startup, the personalized nutrition company Ahara.

The failure of Pets.com scared her off from founding her own startup for a while. “I regret that I didn’t take the risk earlier,” she says. Now that she has the success of The RealReal under her belt, she’s not wasting any more time.

Today, Wainwright, 66, is leading Ahara through its earliest days with physician-nutritionist cofounder Melina Jampolis. Wainwright says reporters are the only ones asking her about her age and her motivation at this stage of her career. “I have a lot of energy, and I’ll probably work for the rest of my life because I love it,” she says. “I could put energy into other things, but the payoff wouldn’t be there.”

The RealReal founder Julie Wainwright is now behind another startup, personalized nutrition platform Ahara.
Courtesy of The RealReal

And yet, others (besides journalists) have a different perspective on life as a founder. Wainwright says she hears from women founders in their 40s who are reluctant to try again; they’re “worn out” from “dealing with investors and their boards.”

Over her years in business, Wainwright says she’s learned to disregard some of those dynamics. “The older you get, the more you realize that when you start a business, you know more about that business than anyone else,” she says. “I hope women find the strength to keep going and to understand that they have the power to drive their own success.”

Wainwright says Ahara’s mission—to improve people’s health and prevent disease—motivates her. A typical workday at the still-small company lasts about eight hours, compared to 12 hours working across time zones at The RealReal, she remembers. She’s raised about $10 million for Ahara.

She hopes that users of the platform improve their health and energy. And she wishes the same for female founders pondering their next act. She advises: “Don’t get so tired that you can’t move forward.”


And a special note: Fortune is always trying to make The Broadsheet a more valuable newsletter for our readers. If you could take a couple of minutes to give your honest feedback and answer a few questions about your experience in a survey linked below, I’d appreciate it. Thanks!

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Joseph Abrams. Subscribe here.

ALSO IN THE HEADLINES

- Awards season. At the Emmy Awards last night, Quinta Brunson and Ayo Edebiri took home awards for best lead and supporting actresses in a comedy—the first time Black women won in both categories in the same year. Christina Applegate earned a standing ovation as she took the stage almost three years after being diagnosed with MS. The Hollywood Reporter

- Bumpy take-off. Weeks after Stephanie Pope's promotion to Boeing COO, the aircraft manufacturer was thrust into crisis when the door of a 737 Max 9 fell off an aircraft mid-flight. It's a "turbulent start" for Pope in her new role now that she is widely viewed as a likely CEO successor. Financial Times

- Taking on Big Tech. European competition head Margrethe Vestager met with the CEOs of Apple, Alphabet, and Qualcomm last week after she announced a new investigation into OpenAI’s relationship with Microsoft. In a post on X, the Big Tech skeptic described discussing the expansion of iOS apps outside of Apple’s app store with Apple CEO Tim Cook and questioning Alphabet and Google CEO Sundar Pichai on Google's role as a default mobile browser. Reuters

- The doctor is in. Fashion and fragrance conglomerate Puig acquired Dr Barbara Sturm, the high-end skincare line founded by a German doctor of the same name. The brand, which will now join brands like Nina Ricci and Carolina Herrera under the Puig umbrella, received an investment from Oprah Winfrey last year and nods from celebrities like Kim Kardashian. Financial terms of the acquisition were not disclosed, but Sturm will remain a minority owner and become brand ambassador and chief product officer. Vogue Business

- Lagarde on guard. European Central Bank chief Christine Lagarde called Donald Trump’s potential reelection a “threat” on a French news program last week. She specifically cited Trump's skepticism of NATO, minimization of climate change, and insistence on tariffs during his first term in office. Fortune

- Abortion clinic NIMBYs. Abortion clinics are having a hard time opening in California, and members of the Los Angeles Abortion Support Collective say it's because residents don’t want the attention and protests that the clinics bring. Last summer, the Beverly Hills City Council stopped plans for a new Planned Parenthood facility because of the controversy that would come with it. Politico

ON MY RADAR

A Formula E team tried using a female AI influencer to promote inclusion and diversity in racing—she lasted just two days following backlash Fortune

Is Nikki Haley running as a woman? Washington Post

No one sounds like Tems The Cut

PARTING WORDS

"I don’t feel like I have to fit inside of a box. And I felt that for a long time."

—Writer and director Ava DuVernay on the confidence she feels after her new film Origin

This is the web version of The Broadsheet, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.

About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
Joey Abrams
By Joey AbramsAssociate Production Editor

Joey Abrams is the associate production editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
‘It’s never too late to shine’: The most inspiring messages from the 2026 Golden Globes
By Emma HinchliffeJanuary 12, 2026
11 hours ago
C-SuiteNext to Lead
How luxury homebuilding giant Toll Brothers took the drama out of CEO succession
By Ruth UmohJanuary 12, 2026
14 hours ago
NewslettersCFO Daily
Productivity gains fuel U.S. growth while hiring slows
By Sheryl EstradaJanuary 12, 2026
15 hours ago
NewslettersFortune Crypto
DeFi has earned a seat at the grown-ups table—now comes the hard part
By Jeff John RobertsJanuary 12, 2026
15 hours ago
Women sits at a desk looking at her laptop.
NewslettersFortune CHRO
Employees are using ‘2025 tools inside 2015 job structures,’ a new Workday study says
By Kristin StollerJanuary 12, 2026
15 hours ago
NewslettersTerm Sheet
World Liberty Financial’s bid for a U.S. bank charter raises new questions about Trump’s crypto conflicts
By Leo SchwartzJanuary 12, 2026
16 hours ago

Most Popular

placeholder alt text
Economy
‘Sell America’: Investors dump U.S. assets in fear of the end of Fed independence
By Jim EdwardsJanuary 12, 2026
17 hours ago
placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
16 hours ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
1 day ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
3 days ago
placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
6 days ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.