• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailStarbucks

Starbucks customers can now use their own cups for drive-thru, app orders

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
January 3, 2024, 11:11 AM ET
Starbucks is letting customers use their own cups.
Starbucks is letting customers use their own cups. Getty Images

Starbucks customers will be able to fill up their own cups via the company’s app and drive-thru starting Wednesday.

Recommended Video

The coffee chain, in an attempt to cut down on waste created from people throwing away its cups, has expanded the “personal cup” program to new venues. (It has been an option for in-store customers since 1985, but drive-thru and app orders make up the majority of the company’s orders.)

Before you grab your Big Bubba cooler, though, it’s worth noting that Starbucks will not accept any cups larger than 40 ounces—and all cups must be cleaned before you bring them to the chain. Drinks will also be made in a custom container to ensure the flavor is consistent—so bringing a giant cup won’t make your venti any larger.

For drive-thru customers, all you have to do is inform the baristas that you have your own mug. When you get to the window, the employee will collect it “using a contactless vessel to ensure hygiene and safety.”

Customers who bring their own cup will also receive a 10-cent discount on their beverage and an additional 25 bonus stars in their Starbucks rewards program.

“At Starbucks, we envision a future where every beverage can be served in a reusable cup,” said Michael Kobori, Starbucks chief sustainability officer, in a statement. “Offering customers more options to use a personal cup when they visit Starbucks marks tangible progress towards the future.”

Starbucks claims to be the only national coffee chain in the U.S. to allow customers to bring their own cups. The company hopes to eliminate disposable cups altogether by 2030, but progress on that has been slow, with only 1.2% of all sales in 2022 being made in reusable containers.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Retail

Bambas
LawSocial Media
22-year-old Australian TikToker raises $1.7 million for 88-year-old Michigan grocer after chance encounter weeks earlier
By Ed White and The Associated PressDecember 6, 2025
2 days ago
RetailConsumer Spending
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
3 days ago
Best vegan meal delivery
Healthmeal delivery
Best Vegan Meal Delivery Services of 2025: Tasted and Reviewed
By Christina SnyderDecember 5, 2025
3 days ago
Retailmeal delivery
Best Prepared Meal Delivery Services of 2025: RD Approved
By Christina SnyderDecember 5, 2025
3 days ago
Steve Milton is the CEO of Chain, a culinary-led pop-culture experience company founded by B.J. Novak and backed by Studio Ramsay Global.
CommentaryFood and drink
Affordability isn’t enough. Fast-casual restaurants need a fandom-first approach
By Steve MiltonDecember 5, 2025
3 days ago
Big TechSpotify
Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI
By Dave Lozo and Morning BrewDecember 4, 2025
4 days ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
2 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
20 hours ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
12 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.