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TechAI

Elon Musk seeks to raise $1 billion for xAI, the ‘rebellious’ competitor to OpenAI

By
Kurt Wagner
Kurt Wagner
and
Bloomberg
Bloomberg
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By
Kurt Wagner
Kurt Wagner
and
Bloomberg
Bloomberg
Down Arrow Button Icon
December 5, 2023, 4:47 PM ET
Elon Musk speaks during a summit in New York.
Musk has frequently criticized OpenAI and the company's "profit motive." Michael M. Santiago—Getty Images

Elon Musk’s artificial intelligence company xAI is seeking to raise $1 billion in funding from equity investors, according to a new filing. 

Musk has already raised nearly $135 million, according to a document filed Tuesday with the Securities and Exchange Commission, which doesn’t include the names of investors. Axios earlier reported on the filing. 

Musk created xAI earlier this year to try to compete with other generative AI companies, including OpenAI, where Musk was a co-founder. The company has debuted one product, a chatbot called Grok, trained on data from the X social network, which Musk also owns. It is “designed to answer questions with a bit of wit and has a rebellious streak,” according to the company website.

In November, Musk said that equity investors in X, formerly called Twitter, will own 25% of xAI. He also said that users of the social network who sign up for Premium+, a subscription priced starting at $16 per month in the U.S., will get access to Grok.

Musk has frequently and publicly criticized OpenAI, the highest-profile AI startup and developer of ChatGPT, since he left its board in 2018, especially after it created a for-profit arm the following year. He has said he believes it to be “effectively controlled by Microsoft.” Microsoft Corp. has invested some $13 billion into OpenAI.

Despite his work in AI, Musk has expressed deep reservations about the technology. The billionaire was among a group of researchers and tech industry leaders who in March called for developers to pause the training of powerful AI models. 

During the recent ouster and reinstatement of OpenAI’s CEO, Sam Altman, Musk said he wanted to know the reason he was fired, in case the board had discovered something dangerous about the AI. “I don’t think it was trivial,” he said at the DealBook conference last week. 

Musk, 52, oversees six companies: Tesla, SpaceX, X, Neuralink, Boring Co. and xAI.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
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