• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechSalesforce

Salesforce soars 8% as cost cutting shows its ‘brand new religion’ to increase profits

By
Brody Ford
Brody Ford
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Brody Ford
Brody Ford
and
Bloomberg
Bloomberg
Down Arrow Button Icon
November 29, 2023, 7:03 PM ET
Marc Benioff, chief executive officer of Salesforce.
Marc Benioff, chief executive officer of Salesforce.David Paul Morris/Bloomberg via Getty Images

Salesforce Inc. gained more than 8% in extended trading after giving a profit forecast for the current quarter that topped analysts’ estimates, showing strong momentum in its cost-cutting campaign.

Chief Executive Officer Marc Benioff has pleased Wall Street this year by rapidly expanding profit margins, in part by eliminating positions. The company had a full-time workforce of 70,843 as of Oct. 31, an 11% decline from the period a year earlier. The job cuts were part of a restructuring earlier in 2023, though in September Salesforce said it would hire more than 3,000 new workers, seeking to capitalize on interest in artificial intelligence.

As part of its campaign to increase profit, Salesforce has focused on reducing expenses associated with sales and marketing. One way to cut those costs is by increasing self-service purchasing of its software. Last week, the company announced that its best-known products would be available to buy through the marketplace of Amazon.com Inc.’s cloud-computing unit, Amazon Web Services. That move “will help it reach new customers while reducing cost of sales,” wrote Rebecca Wettemann, principal analyst at Valoir.

In the current period ending in January, earnings, excluding some items, will be about $2.26 a share, the San Francisco-based software giant said Wednesday in a statement. Analysts, on average, projected $2.17. Revenue will be $9.18 billion to $9.23 billion, compared with analysts’ average estimate of $9.22 billion, according to data compiled by Bloomberg. Current remaining performance obligations, a measure of contracted sales, will increase about 10%, in line with estimates.

“They’ve found a brand new religion in terms of higher operating margins,” Anurag Rana, a Bloomberg Intelligence senior analyst, said in an interview on Bloomberg Television. The suppressed, but stable, sales growth isn’t bad as “we are still in a phase where money is being allocated at the expense of some of these software firms,” he said.

Shares reached a high of $251 in extended trading after closing at $230.35 in New York. The stock has jumped 74% this year through the close, although most of that rally happened in the first half of 2023 during pressure to boost profit from a cadre of activist investors.

Some investors have been concerned that the focus on cost-cutting has come at the expense of revenue growth, which has dipped to 11% the past three quarters. The company, which is the market leader in customer relations management software, is hoping that new AI features and a rare price hike will help reverse that trend.

In the fiscal third quarter, Salesforce reported revenue of $8.72 billion, in line with estimates. Profit, excluding some items, was $2.11 a share in the period ended Oct. 31. Analysts, on average, estimated $2.06. Adjusted operating margin was 31%.

“Over the last year we have transformed the company, enabling us to deliver another quarter of strong profitable growth,” Chief Financial Officer Amy Weaver said in the statement.

Salesforce is also working to better integrate its large acquisitions from recent years, such as workplace communication app Slack, data visualization tool Tableau and MuleSoft, which helps customers connect their software across the internet. Revenue growth in those units accelerated in the third quarter, snapping a streak of slowdowns.

Bundling these products with the rest of Salesforce “kind of fell off last year — now to see that come back, that is just really exciting,” Benioff said on a conference call after the results were released.

Sales from the data segment, which includes Tableau and MuleSoft, increased 22% in the quarter. That strength helped offset continued slowdowns in the company’s core sales and service applications, Tyler Radke, a Citigroup Inc. analyst, wrote in a note to clients.

Still, Slack hit a hiccup earlier this month when CEO Lidiane Jones resigned for the top job at dating app Bumble Inc. She is being replaced by Denise Dresser, who most recently served as president of accelerated industries. Dresser is the third leader for Slack in the past year.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Brody Ford
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
AIDefense
These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
By Erik GermanApril 11, 2026
3 hours ago
karp
Future of Workpalantir
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Jacqueline MunisApril 11, 2026
4 hours ago
A Starbucks barista stands behind a cash register.
RetailFood and drink
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
4 hours ago
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
Travel & LeisureGen Z
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
By Sydney LakeApril 11, 2026
5 hours ago
dalmation
AIHealth
Man’s best friend may soon live a little longer thanks to a new pill promising to extend your pup’s lifespan
By Catherina GioinoApril 11, 2026
6 hours ago
hunt
CommentaryMedia
OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one
By Jonathan HuntApril 11, 2026
6 hours ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
23 hours ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
17 hours ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.