• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

What happens when you chase purpose without profit? OpenAI shows the pitfalls of a nonprofit model

By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
Down Arrow Button Icon
November 21, 2023, 2:47 AM ET
OpenAI's dramatic decision to fire its CEO Sam Altman now risks undermining the organization's vision—and ultimately benefit Microsoft.
OpenAI's dramatic decision to fire its CEO Sam Altman now risks undermining the organization's vision—and ultimately benefit Microsoft.Justin Sullivan—Getty Images

Good morning.

I’ve written here before about the pitfalls of chasing profit without purpose. But what about the pitfalls of chasing purpose without profit? That seems to be at the core of the dispute among the founders of OpenAI. The company was started as a nonprofit, dedicated to deploying AI “for the benefit of all” and to avoiding uses of AI that will “unduly concentrate power.” But with the release of ChatGPT it instantly became an economic powerhouse, with a market value of tens of billions of dollars and a relationship with Microsoft—the original undue concentration of tech power—that caused the tech giant’s stock price to soar. 

Recommended Video

Count me as one who prefers the for-profit model. A new technology with massive value for society should make the people who invent it wealthy and will concentrate power in the their hands. That’s how capitalism works. You are unlikely to change that by declaring your business a not-for-profit, dedicated to the benefit of all. Instead, you replace the relative clarity that comes from a principled pursuit of profit with the confusion that comes from a committee empowered as keepers of true purpose. Neither system is perfect. But the first has a far better track record of delivering value to society.

The OpenAI battle also clearly reminds us where power lies in today’s economy. The vast majority of OpenAI employees—more than 90%—have signed a letter demanding Sam Altman be reinstalled as CEO. If he isn’t, they can walk right out the door and sign up at Microsoft, which has cleverly hired Altman and former president Greg Brockman to lead a “new AI research team.” However the OpenAI boardroom drama ends, Microsoft wins.  

More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

A Happy Meal for Carlyle

Carlyle is selling its stake in McDonald’s China operations for $1.8 billion, winning a 6.7 times return on its original investment. McDonald’s Corporation is now lifting its share in the joint venture to 48%; a group backed by state-owned CITIC owns the remaining share. China is McDonald’s second-largest market, after the U.S. Bloomberg

Twitter all-hands

X CEO Linda Yaccarino is asking employees to help find new revenue sources as big-name advertisers pull spending from the platform. “By all means, put your heads together to bring new revenue into the company,” she said at a hastily-called all-hands meeting on Monday. Companies like Apple and IBM suspended their ad spending following a report from Media Matters that X displayed sponsored posts next to pro-Nazi content. Owner Elon Musk is now suing the media watchdog group for defamation. Fortune

India tourism

India is on the verge of becoming a tourism powerhouse, thanks to its growing middle-class. But there’s a catch: Almost all of the estimated 5 billion leisure trips made by 2030 will be domestic, McKinsey projects. That’s cold comfort for nearby tourism hubs disappointed in the slow return of Chinese tourists, the world’s biggest travel spenders pre-COVID. CNBC

AROUND THE WATERCOOLER

Sharks are circling OpenAI on the hunt for AI talent, with Satya Nadella and Marc Benioff leading the feeding frenzy by Rachyl Jones

OpenAI made 5 huge governance missteps—here’s what boards can learn from its error by Lila MacLellan

A top analyst thinks we’re heading for a new ‘age of austerity’ by Sheryl Estrada and Shawn Tully

SEC alleges in new lawsuit that Kraken failed to register and commingled customers’ funds by Leo Schwartz

Australia’s second-largest telco loses its CEO after a network outage that hit almost 40% of the country’s population by Lionel Lim

Commentary: Jared Kushner, Arab and Israeli officials outline day-after solutions for the first time since the Oct. 7 attacks at Yale’s Middle East Peace Dialogue by Jeffrey Sonnenfeld and Steven Tian 

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
NewslettersMPW Daily
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
By Emma HinchliffeMay 7, 2026
1 hour ago
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
NewslettersEye on AI
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
By Sharon GoldmanMay 7, 2026
2 hours ago
Serious and pensive business woman behind paper work inside office, female financier worker thinks about contracts and reports with charts and graphs, hispanic successful woman uses laptop at work
NewslettersCFO Daily
CFOs are worried about geopolitics and inflation. But they’re still chasing growth
By Sheryl EstradaMay 7, 2026
6 hours ago
Exclusive: Gusto crosses $1 billion in 12-month trailing revenue
NewslettersTerm Sheet
Exclusive: Gusto crosses $1 billion in 12-month trailing revenue
By Allie GarfinkleMay 7, 2026
7 hours ago
President Donald Trump after signing executive orders in the Oval Office of the White House on April 30, 2026 in Washington, D.C. (Photo: Andrew Harnik/Getty Images)
NewslettersFortune Tech
Trump’s AI policies sound oh so familiar
By Andrew NuscaMay 7, 2026
8 hours ago
Silicon Valley’s ‘player‑coach’ fantasy misses the point of good managers
NewslettersCEO Daily
Silicon Valley’s ‘player‑coach’ fantasy misses the point of good managers
By Diane BradyMay 7, 2026
9 hours ago

Most Popular

A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
1 day ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
2 days ago
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
Success
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
By Orianna Rosa RoyleMay 6, 2026
1 day ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
8 hours ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
2 days ago
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
Economy
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
By Jake AngeloMay 6, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.