• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceReal Estate

This chart shows why millennials, the biggest generation in American history, will keep housing prices sky-high for years to come

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
November 13, 2023, 4:15 PM ET
Millennials will likely continue to contribute to household formations, and as a result, housing demand.
Millennials will likely continue to contribute to household formations, and as a result, housing demand. Courtesy of Ned Davis Research

Despite mortgage rates that have more than doubled and sky-high prices, the housing market just keeps chugging along, avoiding the crash that some economists feared. You can partly thank millennials, the generation that’s usually blamed for the country’s financial ills.

Recommended Video

Though millennials have taken the brunt of the blow as housing affordability deteriorates, they are also the largest generation in U.S. history. And while much has been made of their inability to afford housing, they will continue to lead the country’s “household formation,” which equates to housing demand, for the foreseeable future, according to a recently published analysis from Ned Davis Research’s chief eonomist Alejandra Grindal and research analyst London Stockton. 

In fact, millennials’ household formations are expected to grow through at least the end of the decade, the economist and analyst write, citing data from the U.S. Census Bureau. That will help keep the housing market from crashing—after all, those households need a roof over their heads.

Millions of millennials are entering into prime homebuying age this decade. The generation already comprises the largest share of the “homebuying pie,” according to Redfin, purchasing around 60% of homes bought with mortgages over the last few years. Bank of America economists previously suggested that sales activity would likely be supported by millennials reaching their homebuying age, which could “help the housing market retain some of its momentum without falling apart.” And Mark Fleming, chief economist at financial services firm First American, recently said “demographic demand against a severely limited supply of homes for sale” will continue to prop up home prices. 

Of course, there’s another part of the equation: “The crux of the issue is supply,” Ned Davis’s report reads. And that’s where the enormous size of the millennial generation comes into play again.

Tight supply will keep prices high

Despite mortgage rates that have surpassed 8% (before settling down a bit now), home prices that continue to rise nationally, and housing affordability at its worst point since the 1980s, the housing bubble won’t burst because there are so few homes available, according to the report. 

In the aftermath of the 2008 financial crisis, “new home construction was anemic, especially compared to the years leading to the housing crisis,” the report reads. That pre-crisis era of excess supply turned into a shortage that can be felt across the country to this day. “We estimate a shortage of 2.1 million housing units currently,” the authors write. The difference in new residential construction following the financial crisis versus the decade or so before is larger in the U.S. than in other major developed economies including Japan, the U.K., and Canada. And homebuilders are unlikely to increase housing production anytime soon, partly due to high building costs. Even if they did, though, the wave of millennial homebuyers is just too huge.

The research firm also points to the so-called lock-in effect, first coined by the economist John Quigley in the early 1980s, when mortgage rates reached 18%. The low rates secured by many over the past several years—Goldman Sachs recently estimated that 98% of outstanding borrowers had a below-market mortgage rate—are presently keeping people in their homes much longer for fear of a much higher monthly payment if they were to sell and lose their rock-bottom rate. That’s worsening supply in an already underbuilt housing market. 

The lock-in effect “will eventually fade as we move further away from the mortgage rate lows observed earlier this decade and when mortgage rates fall,” the analysis reads. “But it will take some time.”

And while this is particularly bad for existing home sales and general housing affordability, it reduces the risk of an economic downturn because it has kept household debt service ratios, which represent household debt payments to disposable incomes, low.

Older generations are still ahead

Despite millennials’ coming of age, homeownership is still most prevalent in older age groups, the analysis says. Since the financial crisis, homeownership is highest among those 65 and over—which clearly plays a role in the current housing environment, given that they are less sensitive to higher mortgage rates. 

Previously, Bank of America strategists wrote that baby boomers won the housing market and millennials got screwed: Boomers benefited from a massive wealth transfer from the public to private sector, hold more than half of all wealth, and locked in some of the best mortgage rates (to be sure, boomers largely entered the housing market in the 1980s when mortgage rates were in the double digits, but they’ve had several years to refinance). 

“Everyone locked in 3% mortgage rates, except millennials,” BofA wrote. “Most boomers locked in low mortgage rates, where the effective mortgage rate remains below pre-COVID levels. The only group that took out mortgage debt meaningfully since 2021 is millennials, seeing a 20% jump.”

And yet, millennials’ current and anticipated demand for housing seems to be partly keeping the housing market afloat. 

“Baby boomers and millennials have and will continue to play a large role in supply and demand dynamics,” within the housing market, the Ned Davis Research report reads.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Eddie Bauer
RetailRetail
Eddie Bauer’s retail operator declares bankruptcy as younger shoppers view the brand as ‘old-fashioned and a bit irrelevant’
By Anne D'Innocenzio and The Associated PressFebruary 9, 2026
7 hours ago
Personal FinanceSavings
Best money market accounts of February 2026
By Glen Luke FlanaganFebruary 9, 2026
7 hours ago
CryptoDonald Trump
The Trump family’s crypto portfolio is getting battered with the rest of the industry—but Melania’s memecoin has fared surprisingly well
By Ben WeissFebruary 9, 2026
8 hours ago
Personal Financechecking accounts
Best checking account bonuses for February 2026
By Glen Luke FlanaganFebruary 9, 2026
8 hours ago
take off
InvestingMarkets
Why you shouldn’t worry about AI eating the stock market, top analyst says. The U.S. economy is ‘about to take off’
By Nick LichtenbergFebruary 9, 2026
10 hours ago
A sign outside of a home with Guthrie’s name on it
CryptoCryptocurrency
Nancy Guthrie’s family faces $6 million Bitcoin ransom demand: How such a payment would take place
By Carlos GarciaFebruary 9, 2026
10 hours ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
9 hours ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
12 hours ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
17 hours ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.