• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Healthaging

Bryan Johnson is officially rolling out his ‘don’t die’ lifestyle: Blueprint’s first female subject isn’t scared of death, she just wants to ‘live as much as possible’

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
November 9, 2023, 11:13 AM ET
Bryan Johnson, founder of Blueprint
Bryan Johnson stars in Netflix film to share his mission of chasing immortality. Magdalena Wosinska

So far Bryan Johnson’s Blueprint journey may have been a lonely one. The entrepreneur pays $2 million a year toward a program aimed at increasing his life’s longevity: spending his mornings in silence and his days filled with health tests and exercise, before going to bed alone at 8 p.m.

Recommended Video

For many this could be an alienating experience—but at last, there’s someone who can understand what the founder is going through.

Because Johnson’s “protocol”—a strict set of dietary rules and daily schedule—finally has its second subject.

Kate Tolo describes her role at Blueprint as “a lot of things” on her LinkedIn, but more recently it has included undertaking the grueling regimen that Johnson has created in order to reverse his age.

This summer Tolo, who is referred to as Blueprint XX, began her trial of the regimen saying she and Johnson are now “two peas in a pod.”

View this post on Instagram

A post shared by Zero (@bryanjohnson_)

The colleagues—who had previously worked together at Johnson’s biotech business Kernel—do “everything together” Tolo told the Diary of a CEO podcast.

In the podcast released Thursday, Tolo said she wasn’t following a program that was as extensive as Johnson’s, explaining: “That was a big decision factor for both of us when we were considering this. It is incredibly laborious on our team to bring up another person, but it means completely changing my lifestyle.”

Tolo, who describes her role as an “operations manager for humanity,” revealed that because of public scrutiny on Johnson’s venture, she began the Blueprint lifestyle as a 30-day trial which was kept private, in order to test if she was willing and capable of taking it any further.

“It meant completely redefining what my life and lifestyle is,” Tolo said.

Currently, the team is still working on personalizing the program for Tolo, though some hallmarks of Johnson’s regimen are the same: a 100% sleep score every night and “perfect” nutrition, as well as 60 supplements and a balance of cardio and strength training.

It’s about living, not dying

Although Johnson and Tolo are mirror images in many aspects of their lives, the pair do diverge on why they’re undertaking the Blueprint program.

For Johnson, it’s quite obviously “don’t die.” Johnson is frequently pictured wearing a T-shirt with the slogan on, while a “Don’t Die” ticker continuously revolves across the Blueprint website.

Tolo has a different approach. For the 27-year-old, Blueprint is about living.

“I want to have the opportunity to live,” Tolo said. “I don’t mind the idea of death, if it happens it happens. But I would love to be able to spend each minute living as much as possible.”

Despite noise online that Blueprint plays into a fear of death and aging, both Tolo and Johnson insist that’s not the case—even though Tolo acknowledges it would be very “rational.”

“Out of all the fears I could have in life, fear of death is probably one that I would choose to have, it makes sense to me,” Tolo explained, but added: “I’d love to really want to live every single second of the day.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
1 day ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
23 hours ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
2 days ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
21 hours ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
1 day ago

Latest in Health

Simple App as best intermittent fasting app
HealthDietary Supplements
The Best Nutrition Apps of 2026: Approved by Experts
By Christina SnyderJanuary 7, 2026
2 days ago
HealthFood and drink
RFK Jr.  is pushing Americans to eat more red meat and dairy as Starbucks, Chipotle, and others cash in on protein craze
By Tristan BoveJanuary 7, 2026
2 days ago
Photo of Sam Altman
AIHealth
OpenAI launches ChatGPT Health in a push to become a hub for personal health data
By Sharon GoldmanJanuary 7, 2026
2 days ago
HealthChatGPT
OpenAI suggests ChatGPT play doctor as millions of Americans face spiking insurance costs: ‘In the U.S., ChatGPT has become an important ally’
By Tristan BoveJanuary 7, 2026
2 days ago
Lonely young woman in office
SuccessWorkplace Wellness
Staff at a major Swedish pharmacy chain are being paid to take time off with friends to combat loneliness—they can even text loved ones during the $100 ‘friendship hour’
By Emma BurleighJanuary 7, 2026
2 days ago
flu season
PoliticsFlu Season
You’re not just imagining it—this flu season is officially severe with 45 states reporting high or very high activity
By Mike Stobbe and The Associated PressJanuary 6, 2026
3 days ago