• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNintendo
Asia

Nintendo profits jump as ‘Super Mario’ movie makes the Japanese game giant popular again

By
Yuri Kageyama
Yuri Kageyama
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Yuri Kageyama
Yuri Kageyama
and
The Associated Press
The Associated Press
Down Arrow Button Icon
November 7, 2023, 5:43 AM ET
Nintendo's official store in the Shibuya district of Tokyo, on Jan. 23, 2020.
Nintendo's official store in the Shibuya district of Tokyo, on Jan. 23, 2020. Jae C. Hong—AP

Nintendo reported an 18% rise in net profit for its first fiscal half on Tuesday, as sales continued to get a boost from its hit Super Mario movie, and the popularity of its software for various new video games.

Recommended Video

April-September profit at Nintendo Co., which didn’t break down quarterly results, totaled nearly 271.3 billion yen ($1.8 billion), up from 230 billion yen a year earlier. Sales surged 21% to 796 billion yen ($5.3 billion).

Demand remained strong for Nintendo Switch game software, which got a healthy lift from the film starring the jumping plumber, “The Super Mario Bros. Movie.”

Among the games that sold well as a result of the film was “Mario Kart 8 Deluxe,” which sold 3.2 million units during the period, for cumulative sales of 57 million games, Nintendo said.

This year’s Super Mario movie is one of the top-selling animation films on record, second only to “Frozen II,” and the top animation film based on a video game.

Also helping lift results was the popularity of “The Legend of Zelda: Tears of the Kingdom” game, released in May. The latest in the hit action-adventure series, it sold 19.5 million units worldwide.

Hardware sales climbed to 6.84 million machines, including various Switch models, from 6.68 million the previous year, for total cumulative sales of 132.5 million.

Nintendo expects to sell 15 million machines for the fiscal year through March 2024, including sales over the crucial Christmas and New Year’s shopping season.

Ahead of the holidays, Nintendo is planning to release the “Super Mario RPG” game software and Pokemon games.

Nintendo’s software sales grew in the fiscal half to 97 million games from 95 million.

Also popular in its recent game lineup was “Pikimin 4,” which went on sale in July. Nintendo is urging every household to buy several Switch consoles, not just one, so family and friends can play together.

Nintendo, based in Kyoto, started selling “Super Mario Bros. Wonder” last month, as the first totally new Super Mario series game played in side-scrolling mode in more than a decade.

It’s hoping to get a boost from other software makers releasing games for Nintendo machines. “We will work to invigorate the platform by supplementing existing titles with a continuous stream of new titles and add-on content,” said Nintendo.

Nintendo raised its full fiscal year profit forecast to 420 billion yen ($2.8 billion) from the 340 billion yen ($2.3 billion) estimate it gave in May. The new projection is still 3% lower than what was recorded the previous fiscal year, when at-home entertainment companies like Nintendo benefited from people staying home during the COVID-19 pandemic.

The weak yen, which boosts the overseas earnings of Japanese exporters, is another plus for a company like Nintendo. It said it’s expecting the U.S. dollar to trade at 140 Japanese yen, up from 130 yen. The U.S. dollar has recently been trading at about 150 yen.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Yuri Kageyama
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

InnovationThe Boring Company
Exclusive: Elon Musk’s Boring Co. is studying a tunnel project to Tesla Gigafactory near Reno
By Jessica MathewsJanuary 16, 2026
10 hours ago
AIOpenAI
ChatGPT tests ads as a new era of AI begins
By Sharon GoldmanJanuary 16, 2026
13 hours ago
AITech
Trump says he’ll make tech firms pay for power. They’d love to
By Michelle Ma, Alicia Tang and BloombergJanuary 16, 2026
14 hours ago
Close cropped images of Sam Altman alongside an actor playing him.
AIFilm Industry
A filmmaker deepfaked Sam Altman for his movie about AI. Then things got personal
By Beatrice NolanJanuary 16, 2026
16 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsJanuary 16, 2026
19 hours ago
SuccessCareer Advice
Jensen Huang tells Stanford students their high expectations may make it hard for them to succeed: ‘I wish upon you ample doses of pain and suffering’
By Orianna Rosa RoyleJanuary 16, 2026
20 hours ago

Most Popular

placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
2 days ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
3 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
2 days ago
placeholder alt text
Politics
Anthony Scaramucci thinks Trump's 'hard-left' move to cap credit-card fees is because he's 'texting back and forth with Mayor Mamdani'
By Nick Lichtenberg and Eva RoytburgJanuary 16, 2026
18 hours ago
placeholder alt text
Politics
Ford CEO Jim Farley says the White House will 'always answer the phone,' but needs Trump to do more to curtail China’s threat to America's autos
By Sasha RogelbergJanuary 16, 2026
1 day ago
placeholder alt text
Politics
The Nobel Prize committee doesn't want Trump getting one, even as a gift—but they treated Obama very differently
By Nick LichtenbergJanuary 16, 2026
13 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.