• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBook Excerpt

‘The Genius of Israel’ book excerpt: A vibrant economy and tech sector with roots in regular military service

By
Dan Senor
Dan Senor
and
Saul Singer
Saul Singer
Down Arrow Button Icon
By
Dan Senor
Dan Senor
and
Saul Singer
Saul Singer
Down Arrow Button Icon
November 5, 2023, 6:00 PM ET
Genius of Israel
"The Genius of Israel," by Dan Senor and Saul Singer.Avid Reader Press

In April 2018, the leading Israeli Hebrew-language news provided a rare window onto a scenario the IDF is planning for: fighting Iran’s proxy force, the Shiite terrorist group Hezbollah, far from Israel’s borders, in Lebanon.

Recommended Video

The force from the 101st Paratroopers Brigade advances by the light of a full moon in southern Lebanon. The soldiers are attacked at close quarters. Some are wounded and the battalion doctor is treating the injured. The orange lights blinking in the far ridgeline, south of them, are not in Israel. There is no reassuring sound of evacuating helicopters on the way. There is no other unit in the area. As their adrenaline subsides and the dawn breaks, the paratroopers start realizing: they are deep inside of Lebanon. They are on their own.

The last time Israel squared off in a full-scale war with Hezbollah was in 2006. Back then, Hezbollah was closer to a guerrilla force than an army, though it was armed with thousands of missiles that it rained on the towns and cities of northern Israel. In the years since, Hezbollah has become one of the strongest armies in the Middle East. And its fighters now have combat experience in Syria.

Hezbollah reportedly has more than 40,000 fighters and as many as 120,000 missiles in Lebanon, many with enough range to reach Israel’s major population centers. And Iran is the primary weapons supplier, funder, and commander of Hezbollah.

In the next war, as always, intelligence will be critical, and not just to locate missile launchers. Before those launchers can be rooted out, there is a crucial need for even more granular intelligence to solve a thorny prob- lem. How will Israeli ground forces (who will have parachuted or rolled deep into enemy territory with not much more than what they can carry on their backs) survive and fight for days and weeks?

A deciding factor in this conflict is whether these troops will be able to operate independently. The soldiers will have to find the food, medicines, and fuel they need in the local towns and villages around them. For that to happen, they will need to know where the markets, pharmacies, and gas stations are. Looking at aerial photos is not enough. They need to know which of these places are operating and stocked.

This problem presents an almost impossible intelligence challenge, one that in the summer of 2013 confounded Avi Simon, the officer in charge of a satellite imagery intelligence analysis unit. The Chief of Staff’s General Headquarters, the most senior command in the Israeli army, had assigned Simon the job of scanning 80 percent of northern Lebanon by the end of the year, to identify sources of supplies for troops on the ground. Six months into the job, Simon was nowhere near finishing the task and had nothing to show the high command.

Simon was a lieutenant colonel in Unit 9900, the full name of which is the Terrain Analysis, Accurate Mapping, Visual Collection and Interpretation Agency. It’s a mouthful but, in short, this unit trains analysts to make sense of the microscopic details in the millions of images gathered by

Israeli satellites, airplanes, and drones. Given the overwhelming amount of visual data, the unit’s engineers code algorithms to train computers to process and interpret the reams of data into actionable intelligence— everything from long stretches of desert to dense urban areas.

But there was a limit to what computers could do. Simon explained: “We are constantly scanning huge areas and trying to understand them—if there’s some orchard in Lebanon that’s not on the map or isn’t easily identifiable in the aerial footage, and you didn’t know about it and therefore didn’t plan around it … suddenly your tanks can’t maneuver around it.”

He rattled off other examples: “There’s a small stream that you thought was uncrossable for a vehicle, but then you realize that it is sometimes crossable. My normal analysts see the stream and just think, ‘It’s in the way.’ It takes an entirely different level of concentration to make sense of the tiniest degree of change—depending on the day or the hour of the day—in the size of the stream that may make the difference.”

Staring at aerial images for hours at a time and studying the minute details sitting in plain sight was too boring and too difficult for Unit 9900’s analysts. Then a new cadre of cadets finished their training course and joined Simon’s unit. “I was getting a lot of heat from the general. We thought there was no way we’d finish on time,” he told us. “But then, four months later, it was complete. My commanders were astounded.”

Senior brass from different intelligence units started visiting, wanting to meet the team that had pulled this off. “The commanders didn’t realize they were talking to a special group. All they knew was that one minute we were flailing and the next it was done,” Simon said. The special group was part of a program called Roim Rachok, which in Hebrew means “to see far.” The Roim Rachok soldiers didn’t understand what the fuss was about; they had been given a mission and they did it. But as Simon told us, “All these cadets that solved the impossible had one thing in common: they were on the autism spectrum.”

Excerpted from The Genius of Israel: The Surprising Resilience of a Divided Nation in a Turbulent World by Dan Senor and Saul Singer. Copyright © by Dan Senor and Saul Singer. Reprinted with permission of the publisher, Avid Reader Press. 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Dan Senor
See full bioRight Arrow Button Icon
By Saul Singer
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Chinese court rules firms can’t lay off workers on AI grounds
AIChina
Chinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
5 hours ago
jason corso
Commentarydisruption
AI models are choking on junk data
By Jason CorsoMay 3, 2026
7 hours ago
Sam Altman speaks into a microphone
AILabor
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
8 hours ago
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessCareers
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
14 hours ago
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechMedia
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
22 hours ago
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIChips
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
22 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
1 day ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
10 hours ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.