• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
TechBook Excerpt

‘The Genius of Israel’ book excerpt: A vibrant economy and tech sector with roots in regular military service

By
Dan Senor
Dan Senor
and
Saul Singer
Saul Singer
Down Arrow Button Icon
By
Dan Senor
Dan Senor
and
Saul Singer
Saul Singer
Down Arrow Button Icon
November 5, 2023, 6:00 PM ET
Genius of Israel
"The Genius of Israel," by Dan Senor and Saul Singer.Avid Reader Press

In April 2018, the leading Israeli Hebrew-language news provided a rare window onto a scenario the IDF is planning for: fighting Iran’s proxy force, the Shiite terrorist group Hezbollah, far from Israel’s borders, in Lebanon.

Recommended Video

The force from the 101st Paratroopers Brigade advances by the light of a full moon in southern Lebanon. The soldiers are attacked at close quarters. Some are wounded and the battalion doctor is treating the injured. The orange lights blinking in the far ridgeline, south of them, are not in Israel. There is no reassuring sound of evacuating helicopters on the way. There is no other unit in the area. As their adrenaline subsides and the dawn breaks, the paratroopers start realizing: they are deep inside of Lebanon. They are on their own.

The last time Israel squared off in a full-scale war with Hezbollah was in 2006. Back then, Hezbollah was closer to a guerrilla force than an army, though it was armed with thousands of missiles that it rained on the towns and cities of northern Israel. In the years since, Hezbollah has become one of the strongest armies in the Middle East. And its fighters now have combat experience in Syria.

Hezbollah reportedly has more than 40,000 fighters and as many as 120,000 missiles in Lebanon, many with enough range to reach Israel’s major population centers. And Iran is the primary weapons supplier, funder, and commander of Hezbollah.

In the next war, as always, intelligence will be critical, and not just to locate missile launchers. Before those launchers can be rooted out, there is a crucial need for even more granular intelligence to solve a thorny prob- lem. How will Israeli ground forces (who will have parachuted or rolled deep into enemy territory with not much more than what they can carry on their backs) survive and fight for days and weeks?

A deciding factor in this conflict is whether these troops will be able to operate independently. The soldiers will have to find the food, medicines, and fuel they need in the local towns and villages around them. For that to happen, they will need to know where the markets, pharmacies, and gas stations are. Looking at aerial photos is not enough. They need to know which of these places are operating and stocked.

This problem presents an almost impossible intelligence challenge, one that in the summer of 2013 confounded Avi Simon, the officer in charge of a satellite imagery intelligence analysis unit. The Chief of Staff’s General Headquarters, the most senior command in the Israeli army, had assigned Simon the job of scanning 80 percent of northern Lebanon by the end of the year, to identify sources of supplies for troops on the ground. Six months into the job, Simon was nowhere near finishing the task and had nothing to show the high command.

Simon was a lieutenant colonel in Unit 9900, the full name of which is the Terrain Analysis, Accurate Mapping, Visual Collection and Interpretation Agency. It’s a mouthful but, in short, this unit trains analysts to make sense of the microscopic details in the millions of images gathered by

Israeli satellites, airplanes, and drones. Given the overwhelming amount of visual data, the unit’s engineers code algorithms to train computers to process and interpret the reams of data into actionable intelligence— everything from long stretches of desert to dense urban areas.

But there was a limit to what computers could do. Simon explained: “We are constantly scanning huge areas and trying to understand them—if there’s some orchard in Lebanon that’s not on the map or isn’t easily identifiable in the aerial footage, and you didn’t know about it and therefore didn’t plan around it … suddenly your tanks can’t maneuver around it.”

He rattled off other examples: “There’s a small stream that you thought was uncrossable for a vehicle, but then you realize that it is sometimes crossable. My normal analysts see the stream and just think, ‘It’s in the way.’ It takes an entirely different level of concentration to make sense of the tiniest degree of change—depending on the day or the hour of the day—in the size of the stream that may make the difference.”

Staring at aerial images for hours at a time and studying the minute details sitting in plain sight was too boring and too difficult for Unit 9900’s analysts. Then a new cadre of cadets finished their training course and joined Simon’s unit. “I was getting a lot of heat from the general. We thought there was no way we’d finish on time,” he told us. “But then, four months later, it was complete. My commanders were astounded.”

Senior brass from different intelligence units started visiting, wanting to meet the team that had pulled this off. “The commanders didn’t realize they were talking to a special group. All they knew was that one minute we were flailing and the next it was done,” Simon said. The special group was part of a program called Roim Rachok, which in Hebrew means “to see far.” The Roim Rachok soldiers didn’t understand what the fuss was about; they had been given a mission and they did it. But as Simon told us, “All these cadets that solved the impossible had one thing in common: they were on the autism spectrum.”

Excerpted from The Genius of Israel: The Surprising Resilience of a Divided Nation in a Turbulent World by Dan Senor and Saul Singer. Copyright © by Dan Senor and Saul Singer. Reprinted with permission of the publisher, Avid Reader Press. 

Join our exclusive webinar on May 28, featuring tech leaders from Orange, Mars, Reckitt, and Saint-Gobain. Apply to attend and receive Fortune’s editorial takeaways.
About the Authors
By Dan Senor
See full bioRight Arrow Button Icon
By Saul Singer
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

w
Environmentclimate change
The asphalt industry has a heat problem — and cities are running out of patience
By Aya Diab, Alexa St. John and The Associated PressMay 23, 2026
13 hours ago
SpaceX’s third-generation Starship, which NASA may use to put astronauts on the moon, makes debut in test flight ahead of blockbuster IPO
InnovationSpaceX
SpaceX’s third-generation Starship, which NASA may use to put astronauts on the moon, makes debut in test flight ahead of blockbuster IPO
By Marcia Dunn and The Associated PressMay 23, 2026
14 hours ago
Is a college degree still worth it? Here are 3 things it can teach you that AI can’t do
Future of WorkColleges and Universities
Is a college degree still worth it? Here are 3 things it can teach you that AI can’t do
By Jake AngeloMay 23, 2026
15 hours ago
Ashley Yetman
Commentarydisruption
Everyone is blaming AI for the death of ‘craft.’ Take a good look in the mirror
By Ashley YetmanMay 23, 2026
17 hours ago
Josh Smith, founder of Montana Knife Company.
SuccessEntrepreneurs
This 39-year-old quit his lineman job during the pandemic and built a $50 million company in his backyard
By Nick LichtenbergMay 23, 2026
17 hours ago
Jon McNeill
SuccessCareers
Former Tesla president shares the secret to success he learned from his former boss, Elon Musk: ‘He demands to only work with world-class talent’
By Preston ForeMay 23, 2026
18 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
3 days ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
2 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
2 days ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
1 day ago
Elon Musk's SpaceX IPO filing just told us what business he's betting on for the future—and it's not rockets
Investing
Elon Musk's SpaceX IPO filing just told us what business he's betting on for the future—and it's not rockets
By Shawn TullyMay 23, 2026
20 hours ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.