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The WGA deal is a blueprint for how employers can enlist workers in their AI-driven future

By
Peter Vanham
Peter Vanham
and
Claire Zillman
Claire Zillman
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By
Peter Vanham
Peter Vanham
and
Claire Zillman
Claire Zillman
Down Arrow Button Icon
October 2, 2023, 6:20 AM ET
Tommy Dorfman joins SAG-AFTRA members as they maintain picket lines in front of Netflix on August 24, 2023 in New York City.
Tommy Dorfman joins SAG-AFTRA members as they maintain picket lines in front of Netflix on August 24, 2023 in New York City. John Nacion—Getty Images

Good morning, Peter Vanham here in Geneva, filling in for Alan. 

Congress this weekend voted to narrowly avert a government shutdown—until at least Thanksgiving. If even a dysfunctional Congress can broker a surprise (albeit stopgap) compromise, perhaps there’s hope for the other stalemates gripping the U.S.—the ongoing UAW and SAG-AFTRA strikes in Detroit and Los Angeles.

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So far neither is going great. One early lesson from the labor stoppages is that there is little to gain when companies and workers bargain only over pay. Each side believes it has valid arguments, which in both cases has led to long weeks of standoffs and losses.  

But there is a promising takeaway from the recent breakthrough agreement the Writers Guild of America struck with Hollywood studios last Wednesday: to end up with a win-win and be better prepared for the future, it is useful to open the aperture and include technology adoption and remuneration in negotiations. 

As a case in point, the Writers Guild successfully included rules about the use of artificial intelligence in its agreement with studios, Fortune’s David Meyer reported. The deal it struck means that employees have a greater say in when and how to use AI going forward and how to get credit for it. 

The benefit for studios is threefold: first, use of AI is now agreed on by both sides, in principle. Second, studios are better insulated from copyright infringement claims in using AI, as their human writers are always involved. And finally, studios’ agreement with workers gives them additional leverage in lobbying government over the laws governing AI.

Other sectors would do well to take note. Technological disruption, including from the use of artificial intelligence, may well be the most important factor in companies’ competitiveness going forward. And for the most part, governments and international organizations are running behind the facts in regulating it, leaving the door open to a Wild West, with more losers than winners. 

If companies manage to unite with their workers over AI’s use and benefits, however, they are in a much stronger position to adopt new technologies and gain from the disruption—individually and for the economy. And they are making it easier for Congress and other legislative bodies to regulate the technology. It’s an exercise well worth trying. 

More news below.

Peter Vanham
peter.vanham@fortune.com
@petervanham

TOP NEWS

Sam Bankman-Fried trial nears

The fraud trial of the decade will get underway Tuesday when jury selection begins in the case of disgraced FTX founder Sam Bankman-Fried. Three of Bankman-Fried’s top deputies are expected to testify against him—former Alameda CEO and Bankman-Fried's one-time girlfriend Caroline Ellison, ex-engineering chief Nishad Singh, and CTO Gary Wang. The prosecution is also expected to call to the stand FTX customers who lost their fortunes on the failed exchange. Fortune

China's slowdown

The World Bank has slashed its growth forecast for China for 2024 to 4.4%, down from the 4.8% it expected as of April. U.S. protectionism and mounting debt are likely to dim the economic prospects for the whole region. The bank cut its forecast for developing economies in east Asia and the Pacific to 4.5% GDP growth, down from the 4.8% predicted in April and this year's expected 5%. Financial Times

Disappointing raises

Two new surveys suggest U.S. workers are likely to get smaller merit raises next year as employers tighten their belts and inflation eases. An Aon survey pegs next year's raises at 3.7% versus 3.9% this year. Likewise, Mercer data forecasts merit salary bumps of 3.5% next year, compared to 3.9% in 2023. Bloomberg 

AROUND THE WATERCOOLER

Bosses are getting Gen Z’s skills deficit all wrong: The generation says its hard, not soft, skills they need to learn by Chloe Berger

Mark Zuckerberg touts potential of remote work in metaverse as Meta threatens employees for violating return-to-office mandate by Steve Mollman

An official who spent 4 decades at the Fed says $2 trillion in annual reparations is the least we can do to fix systemic racism: ‘I just don’t want to wait for another generation’ by Nick Lichtenberg and Will Daniel

Google finally gave teens access to generative AI in search. They were probably already using it anyway by Rachyl Jones

X CEO’s chaotic interview wins the spotlight at Code Conference by Kylie Robison

This edition of CEO Daily was curated by Claire Zillman. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Peter VanhamEditorial Director, Leadership
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Peter Vanham is editorial director, leadership, at Fortune.

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Claire Zillman
By Claire ZillmanEditor, Leadership
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Claire Zillman is a senior editor at Fortune, overseeing leadership stories. 

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