• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMeta

Meta millennial morale improves as the La Croix flows and the corporate hoodies get touted around again

By
Aisha Counts
Aisha Counts
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Aisha Counts
Aisha Counts
and
Bloomberg
Bloomberg
Down Arrow Button Icon
September 18, 2023, 11:42 AM ET
Mark Zuckerberg
Mark Zuckerberg, a millennial himself, is seeing an unptick in morale among his many millennial employees as his stock price recovers.David Paul Morris—Bloomberg/Getty Images

Meta Platforms Inc. employees are slowly starting to enjoy coming into the office more, bouncing back from a morale crisis that set in after 20,000 of their teammates were laid off over the past year. One reason: the company has revived a number of popular pre-pandemic perks, from branded T-shirts to happy hours.

Recommended Video

Workers have spent most of the year fearing for their jobs during rolling cuts. Productivity slowed because employees were unsure what to work on, or if they should be working at all. Employees that survived the layoffs were sad that their friends were no longer at the company, and that the perquisites — the little extras that made work fun — were reduced, multiple current and former workers said.

Now, entire divisions of Meta, which owns Instagram, WhatsApp and Messenger, are ordering their branded T-shirts again, something that wouldn’t have been considered worth the expense in the past eight months, during Chief Executive Officer Mark Zuckerberg’s declared “year of efficiency.” One employee said they view this as a positive sign about the company’s performance, after two straight quarters beating Wall Street’s expectations on profits and revenue. Meta has also started rehiring some workers who were previously laid off, said other employees, who asked to remain anonymous discussing workplace conditions.

At the company’s Menlo Park, California, headquarters, most restaurants have reopened after their pandemic closures. Dinnertime, which used to be later in the evening, has been moved up to 6 p.m., employees said. Laundry services and haircuts are also back, Thursday happy hours are taking place, and unique vendors have set up food stands — making it more appealing to show up in person, now that in-office work is required three days a week.

A Meta spokesperson confirmed the company is bringing back amenities as employees return to the office. Other perks never left. “Dinner, happy hour and company swag never really went away, merely adjusted given the pandemic and budgets,” said the spokesperson. 

Staffers aren’t just noticing that perks exist, but that they seem to be supported — a contrast from last fall, when Meta’s snack bars started to look suspiciously bare, they said. At headquarters, La Croix, the sparkling beverage tinged with fruit “essence” that’s favored by millennials, started to run out in office fridges. 

When workers first started noticing the sparser selections, Meta’s stock was posting its worst performance in history. Investors weren’t buying into Zuckerberg’s vision for virtual reality, and advertisers had tightened their budgets. The depressing snack bars presaged a bigger move: Meta’s first major layoff, of 13% of its workforce, or 11,000 employees. 

Then in March, Zuckerberg announced that more layoffs were coming, without saying exactly who would be let go, leaving staff on edge. The company made a series of cuts in April and then again in May, reducing its workforce by another 10,000 employees, while closing 5,000 open roles. The drawn-out nature of the firings added to the anxious atmosphere, as employees wondered whether they would lose their jobs or have to say goodbye to the people they were planning future projects with. Other major tech firms announced hiring freezes and layoffs of their own, making the idea of entering the job market more scary.

Now, months after the latest layoffs, Meta employees are more eager to bond and plan with each other. The vibe is much more positive and the mood is better, said one worker, who is most excited about dinnertime coming back. Another, who left the company recently, said they liked a free coffee shop that opened — a new perk that wasn’t there before the layoffs. 

Morale at Meta has always tracked closely with the company’s stock performance, which has more than doubled this year to an 18-month high, thanks in part to Zuckerberg’s “efficiency” mandate, and his AI push. Meta predicted double digit sales growth for the current quarter.

But Meta is still dealing with some existential threats: User and revenue growth at its flagship social networks are stagnating; Zuckerberg’s virtual reality efforts continue to drain resources; and progress in artificial intelligence is expensive and in its early stages.

Some evidence of Meta’s cost-cutting remains. Certain perks aren’t as good as they were before the layoffs, workers said. Meta’s laundry service, for example, used to be free, but the company now charges a fee. Some staffers swear the food isn’t as good. And some roles are still being cut, or at least not filled when people leave, the employees said.

If the company pivots again and does another big layoff, all the progress toward restoring morale will be lost, said one of the workers. For now, though, there’s plenty of La Croix to go around.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Aisha Counts
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
7 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
AIData centers
HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
By Nicholas GordonDecember 7, 2025
9 hours ago
Future of WorkJamie Dimon
Jamie Dimon says even though AI will eliminate some jobs ‘maybe one day we’ll be working less hard but having wonderful lives’
By Jason MaDecember 7, 2025
13 hours ago
CryptoCryptocurrency
So much of crypto is not even real—but that’s starting to change
By Pete Najarian and Joe BruzzesiDecember 7, 2025
18 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
1 day ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.