• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple tells staff how to react if customers ask about the iPhone 12 being pulled off shelves in France due to radiation concerns 

By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
September 14, 2023, 7:30 PM ET
The French government asked Apple earlier this week to cease sales of the iPhone 12 because tests showed that the device emits electromagnetic waves that are too strong.
The French government asked Apple earlier this week to cease sales of the iPhone 12 because tests showed that the device emits electromagnetic waves that are too strong.Costfoto/Future Publishing via Getty Images

Apple Inc., facing a controversy in France over the iPhone 12’s radiation levels, has advised tech-support staff not to volunteer any information when consumers ask about the issue.

If customers inquire about the French government’s claim that the model exceeds standards for electromagnetic radiation, workers should say they don’t have anything to share, Apple employees have been told. Staff should also reject customers’ requests to return or exchange the phone unless it was purchased in the past two weeks — Apple’s normal return policy.

Customers asking if the phone is safe should answer be told that all Apple products go through rigorous testing to ensure that they’re safe, according to the guidance.

The French government asked Apple earlier this week to cease sales of the iPhone 12 because tests showed that the device emits electromagnetic waves that are too strong. The country’s digital minister told Apple it has two weeks to fix the issue via a software update.

Apple rebutted the claims and said it would engage with France to show that the iPhone 12 is compliant. The Cupertino, California-based technology giant said it provided officials with in-house and third-party lab testing to demonstrate that the product is within the legal range.

Apple was already phasing out the iPhone 12 just as the issue flared up. The model debuted in 2020, and Apple stopped selling it Tuesday with the announcement of the iPhone 15 line. But France’s stance threatens to spark concern among the millions of existing iPhone 12 users. Apple sold more than 100 million units of the device within its first seven months on sale, according to Counterpoint Research.

In the days since France’s initial statement, other countries in the European Union, including Belgium and Germany, have started to assess the iPhone 12’s radiation levels.

    Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
    About the Authors
    By Mark Gurman
    See full bioRight Arrow Button Icon
    By Bloomberg
    See full bioRight Arrow Button Icon

    Latest in Tech

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025

    Most Popular

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Fortune Secondary Logo
    Rankings
    • 100 Best Companies
    • Fortune 500
    • Global 500
    • Fortune 500 Europe
    • Most Powerful Women
    • Future 50
    • World’s Most Admired Companies
    • See All Rankings
    Sections
    • Finance
    • Fortune Crypto
    • Features
    • Leadership
    • Health
    • Commentary
    • Success
    • Retail
    • Mpw
    • Tech
    • Lifestyle
    • CEO Initiative
    • Asia
    • Politics
    • Conferences
    • Europe
    • Newsletters
    • Personal Finance
    • Environment
    • Magazine
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Fortune Brand Studio
    • Fortune Analytics
    • Fortune Conferences
    • Business Development
    • Group Subscriptions
    About Us
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • Facebook icon
    • Twitter icon
    • LinkedIn icon
    • Instagram icon
    • Pinterest icon

    Latest in Tech

    AIOpenAI
    OpenAI plans to almost double its headcount this year, FT says
    By Liza Tetley and BloombergMarch 21, 2026
    9 hours ago
    Politicsarms, weapons, and defense
    The U.S. has the world’s most advanced military, but the unforgiving economics of wars in Iran and Ukraine show quantity has a quality all its own 
    By Jason MaMarch 21, 2026
    10 hours ago
    AIAI agents
    OpenAI cofounder says he hasn’t written a line of code in months and is in a ‘state of psychosis’ trying to figure out what’s possible
    By Jason MaMarch 21, 2026
    14 hours ago
    david
    CommentaryScience
    The one skill that separates people who get smarter with AI from everyone else
    By David Rock and Chris WellerMarch 21, 2026
    19 hours ago
    Geoffrey Hinton standing in front of a white and grey background.
    AITech
    ‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
    By Sasha RogelbergMarch 21, 2026
    20 hours ago
    MagazineCoding
    Cursor’s crossroads: The rapid rise, and very uncertain future, of a $30 billion AI startup
    By Allie GarfinkleMarch 21, 2026
    20 hours ago

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.