• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

One man’s actions are overshadowing the Women’s World Cup. But the outcry may lead to change

By
Emma Hinchliffe
Emma Hinchliffe
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
August 30, 2023, 8:53 AM ET
female soccer player being forcibly kissed by a man wearing a suit
President of the Royal Spanish Football Federation Luis Rubiales kisses Jennifer Hermoso of Spain during the medal ceremony of FIFA Women's World Cup. Noemi Llamas/Eurasia Sport Images/Getty Images

Good morning, Broadsheet readers! Women of all ages are still victimized by age discrimination, Tracy Kasper will replace Kenny Parcel as National Association of Realtors president, and one man’s actions are overshadowing the Women’s World Cup. Have a wonderful Wednesday!

Recommended Video

– End goal. The Women’s World Cup was a joyous moment for sports fans around the world. Americans, saddened by the early exit of the U.S. Women’s National Team, were heartened that the team still took home a record payout of $3.3 million thanks to last year’s groundbreaking contract. England rooted for the Lionesses in the final. And Spain cheered on winners La Roja.

And yet, the discourse surrounding the close of the tournament on Aug. 20 has been not about record-breaking viewership, competition, or prize money—but about the actions of one man on the field.

Luis Rubiales, president of Spain’s soccer federation, grabbed Spanish player Jenni Hermoso in the aftermath of the team’s 1-0 win over England and kissed her—unwanted—on the mouth. He also exhibited other crass behavior, like grabbing his crotch while standing next to Spain’s Queen Letizia and her 16-year-old daughter.

Since then, the situation has evolved quickly.

—First, Rubiales resisted calls to resign.

—Spain’s women’s soccer players said they refused to play until he stepped down.

—FIFA, the world governing body for the sport, suspended Rubiales on Saturday and announced an investigation into his conduct.

—The presidents of Spain’s regional soccer federations called for his resignation.

—Spain’s high court announced a preliminary investigation into whether the incident constituted an act of sexual aggression.

—Rubiales said he “made a mistake” but his apology was criticized by many, including politicians, as “insufficient.”

—In a dramatic turn of events, Rubiales’s mother reportedly locked herself in a church and announced a “hunger strike” to protest the treatment of her son.

—Supporters have gathered, in relatively small but powerful protests, around stadiums in support of Hermoso and against Rubiales.

The incident is proving to be meaningful for Spain’s feminist movement. Supporters have chanted and held signs proclaiming “We’re with Jenni” and “It’s over” for Rubiales. Given the cultural power sports hold, this incident is a final straw for many. Fed up with disrespect toward women—so blatant as to be displayed moments after the team triumphed on the world stage—fans and feminists see this as a moment to push for change in soccer and beyond.

It’s a shame that this Women’s World Cup will potentially be remembered for the inappropriate behavior of one man, rather than the women’s team’s historic win (The victory made Spain one of just two countries to hold both men’s and women’s titles). But, hopefully, some change will come of it. At least, that’s the goal.

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Joseph Abrams. Subscribe here.

ALSO IN THE HEADLINES

- Age-old problem. Age-based discrimination continues to influence employer decisions, according to a new survey, especially when it comes to female employees. This prejudice often comes in the form of belittling comments, lack of recognition, and a Goldilocks situation in which female employees are either too young or too old for certain roles and promotions. Insider

- New head of houses. Tracy Kasper will become the next head of the National Association of Realtors, replacing Kenny Parcel as he faces a number of sexual harassment complaints that he denies. The NAR is the largest professional organization in America, and Kasper expressed her desire to “enhance the way we foster a welcoming, safe and respectful workplace.” New York Times

- Child care crisis. Government funding has kept child care centers across the country up and running, allowing parents to work without leaving their children unattended. With that funding now slated to run out next month, however, mothers especially could be forced to leave the workplace and return home. Wall Street Journal

- Voices for change? Outdoor Voices, the athleisure brand whose internal struggles saw the tumultuous departure of founder Ty Haney, is struggling to turn a profit. Now majority owned by entrepreneur Ashley Merrill, the company is reportedly seeking another deal to revive it. Puck

- Crunch time. TechCrunch, a Yahoo-owned media publication covering tech and business, has acquired StrictlyVC, the media startup founded by journalist Connie Loizos. Along with the deal, Loizos has also been appointed editor-in-chief and general manager of TechCrunch, where she has served as editor for the past eight years. Axios

MOVERS AND SHAKERS: Multiverse appointed Asha Aravindakshan as U.S. general manager. Sphere has added former Johnson & Johnson CISO Marene Allison to its board of directors. 

ON MY RADAR

Karlie Kloss, print media mogul Puck

What aging looks like now Washington Post

India is behind the curve on women in the workforce Wall Street Journal

PARTING WORDS

"Let us remember all of this is far bigger than a champion’s paycheck. This is about how women are seen and valued in this world.”

—Former First Lady Michelle Obama at the U.S. Open, honoring Billie Jean King on the 50th anniversary of her fight for equal prize money

This is the web version of The Broadsheet, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.

About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
By Joey AbramsAssociate Production Editor

Joey Abrams is the associate production editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
Dawn Staley on responsibility, respect, and the future of women’s basketball
By Emma HinchliffeMarch 3, 2026
14 hours ago
U.S. Secretary of War Pete Hegseth standing in front of a podium with a Pentagon sign behind him, gesturing with his hands outstretched and looking angry.
AIEye on AI
The Pentagon’s fight with Anthropic was the first real test for how we will control powerful AI. The bad news: we all failed
By Jeremy KahnMarch 3, 2026
14 hours ago
Digital security padlock with encrypted binary code on futuristic circuit board.
NewslettersCFO Daily
Why investing in cybersecurity just became a ‘must-have’ for CFOs
By Sheryl EstradaMarch 3, 2026
20 hours ago
NewslettersTerm Sheet
Making sense of Anthropic’s fight with the Pentagon—and OpenAI’s opportunity
By Allie GarfinkleMarch 3, 2026
21 hours ago
NewslettersCEO Daily
The Iran war could accelerate the rise of the ‘poly-national’ company
By Diane BradyMarch 3, 2026
21 hours ago
NewslettersFortune Tech
After Pentagon contract, OpenAI shifts to damage control mode
By Alexei OreskovicMarch 3, 2026
22 hours ago

Most Popular

placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
1 day ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 3, 2026
By Joseph HostetlerMarch 3, 2026
18 hours ago
placeholder alt text
Personal Finance
Current price of gold as of March 2, 2026
By Danny BakstMarch 2, 2026
2 days ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
3 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.