Following news reports from Lahaina, where wildfires destroyed thousands of homes, and killed over 100 people, neither government nor business look all too good, drawing criticism from those affected.

“There’s a lack of response, it felt like, from large organizations,” one resident told the BBC yesterday, as she was making her way into the disaster area. “Everybody wants the glory but nobody wants to put their feet on the ground,” another local told the broadcaster. 

What can large businesses do to support? I asked those involved in the Logistics Emergency Team (LET), a group made up of UPS, Maersk, DP World and Agility. LET supports the UN World Food Programme during emergency responses, including in Turkey this year, or Haiti and Ukraine in years prior. Today, two LET-trained team members are in Maui, helping identify needs for its partners. 

“My recommendation for most organizations would be to address needs through cash donations to agencies that are active in the disaster,” Joe Ruiz, vice president of social impact at the UPS Foundation and the company’s point person at LET, told me over e-mail. Physical support is harder, he said, as “Maui is a very difficult location to reach.”

UPS’s own response consists of “prefunding” the American Red Cross each year so it can to set up shelters in a hurry, and in funding the Salvation Army to support feeding communities on the island. The company also mobilized shipments of N95 masks for the fire department and of Starlink equipment with the American Logistics Aid Network. And it matches any cash donations from its employees on its community connections platform. 

As for UPS’s logistics activities, Ruiz said he prefers to take directions from UPS’s partner NGO, Red Lightning, which is active on site, rather than to act alone. “Our operations in Maui are helping with deliveries locally,” he said, but “we don’t want to create a disaster within a disaster by sending goods that are unsolicited and—while well intended—are not what is needed right now.”

In sum, the best approach is a balanced one, “meeting urgent relief and supporting long-term recovery efforts.” Ruiz said. For this, “organizations like the Center for Disaster Philanthropy are great resources.”

More news below.

Peter Vanham
peter.vanham@fortune.com
@petervanham

TOP NEWS

Skills-first hiring

The college degree is losing its value as a signal of talent. Recruiters are now five times more likely to search for new hires based on skills, rather than by level of education, according to new research from LinkedIn. Companies are increasingly reporting a mismatch between degrees and experience. Firms like Google and Microsoft are doing away with degree requirements, while others complain that years of remote learning have denied college graduates important communication and productivity skills. Fortune

Disney criticizes Disney 

“Money and power have hijacked [Disney CEO Bob Iger’s] sensibilities,” documentary filmmaker Abigail Disney, granddaughter of company co-founder Roy O. Disney and recent critic of the entertainment giant, told Fortune in a new interview. Iger recently drew ire for his dismissive comments about the Hollywood actors and writers strike, which Disney (the person, not the company) characterized as “just talking the way a CEO normally talks.” She was arrested in July at the Hamptons airport during a climate change protest against the use of private planes. Fortune

Vinfast rises fast

Vinfast, a Vietnamese EV manufacturer, is now worth more than Ford and GM, following a 255% jump in share price in its Nasdaq debut on Tuesday after completing its merger with a SPAC. Vinfast, formed as a unit of Vietnam’s largest conglomerate Vingroup, lost $2.1 billion last year. Bloomberg

AROUND THE WATERCOOLER

Warren Buffett just made a big bet on the U.S. housing market by Lance Lambert 

A BRICS currency replacing the dollar is a ‘ridiculous’ idea, says the top economist who named the group—unless China and India become allies by Will Daniel

Baby boomer housing wealth totals $18 trillion—more than triple the amount owned by millennials by Sydney Lake

Polling wizard Nate Silver went from blogger to Disney-backed media mogul. Now he’s out, most of his staff are laid off—and he has some thoughts by Paige Hagy

Workers are willing to return to the office, but a one-size-fits-all policy means companies risk losing their top talent by Paige McGlauflin and Joseph Abrams

Writing my debut book taught me that it takes a village to raise a working mom by L’Oreal Thompson Payton and Joseph Abrams

This edition of CEO Daily was curated by Nicholas Gordon.