Two years ago, San Francisco–based IRL seemed to be riding high. The messaging app startup boasted of its “unicorn” status, having hit a $1.2 billion valuation in a $170 million Series C funding round led by SoftBank Vision Fund 2.
“We have the opportunity to build WeChat for the rest of the world,” CEO and cofounder Abraham Shafi told The Verge in 2021, referring to the messaging app in China that has more than a billion users.
Today, SoftBank is suing IRL for $150 million after the startup’s board concluded that 95% of the company’s users were fake, or “from bots.” IRL said it was shutting down. Its website now has the words “We loved doing more together on IRL.com,” along with a notice that “IRL has shut down.”
SoftBank alleges IRL used a proxy service to inflate users data with bots and hired a firm to cover up the scheme. The Japanese tech investor’s complaint states: “Because IRL did not have any profitable revenue stream, its value to an outside investor like SoftBank depended on its active user metrics as a source of potential future income. Thus, SoftBank relied on the accuracy of representations from IRL’s executives concerning both the quantity and quality of IRL’s users.”
On a recent All-In podcast episode, venture capitalists gave their thoughts on SoftBank’s IRL woes and the need for strong due diligence.
“The number one part of diligence, I’d say for us—other than looking at metrics, which anyone can do—is the off-sheet references: talking to customers from a list that you figured out yourself, not from the company itself,” said David Sacks, a general partner at Craft Ventures.
Chamath Palihapitiya, who founded the VC firm Social Capital in 2011, pointed to insufficient checks and balances and what he considers “deeply inexperienced” VCs, who he said “don’t even know how to ask the basic questions or—even more insidiously—you don’t have the courage to say the hard thing. And so these things happen that are frankly inexcusable.”
Angel investor Jason Calacanis added that a key VC role is “asking uncomfortable questions and doing uncomfortable diligence … You can trust the founders, but you have to verify that the data you have is correct.”
Fortune reached out to SoftBank for comment but received no immediate reply.
In May, SoftBank posted record investment losses of nearly $40 billion in its tech-heavy Vision funds. It also went into what founder Masayoshi Son called “defense mode,” halting new investments by the funds.
