• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceMarkets

How 2023’s ‘year of the bond’ turned into a furious stock rally unmatched by any in the past quarter-century

By
Denitsa Tsekova
Denitsa Tsekova
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Denitsa Tsekova
Denitsa Tsekova
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 30, 2023, 10:53 AM ET
NYSE trader
The year of the bond turned into a sprint for stocks.Michael M. Santiago/Getty Images

All the chatter back in December was that 2023 was to be the “year of the bond.” And for a brief moment or two in the winter, that call — and the economic doom-and-gloom that underpinned it — looked right.

Recommended Video

It is now being overrun, though, by an avalanche of demand for equities that has unleashed a furious rally across the globe and, in a sign the gains are likely far from over, made investors more optimistic about stocks relative to bonds than at any point since SentimenTrader models began comparing them 24 years ago.

“As sentiment, technicals and risk of the recession got pushed further out we moved from being underweight stocks to overweight,” said Nathan Thooft, global head of asset allocation at Manulife Asset Management in Boston, who’s reduced his credit exposure in favor of an equity overweight.

2023 had all the makings of a breakout year for fixed income. The end of aggressive Federal Reserve rate hikes and a pivot to easier policy should have set up a rally in bonds and made them an insurance policy against a growth downturn.

Instead, the economy seems to have pulled off a rare feat: inflation has slowed while new jobs are being created. Growth keeps accelerating and even staff at the US central bank are no longer forecasting a recession. The Fed is still raising rates — though it may have just completed its last increase this week — and bonds aren’t living up their billing as a safety valve. 

The surprising reversal has found some prominent sell-side strategists issuing mea culpas, others upgrading their stock targets, and more downgrading their recession forecasts or giving them up altogether. 

More than half of clients surveyed last week by JPMorgan Chase & Co. say they are now convinced the US economy can continue to expand despite rapid-fire hikes, so-called “soft” or “no landing” scenarios. The survey shows a jump in the number of investors planning to boost equity exposure at the expense of bonds.

That’s already happening. Discretionary investors — who allocate cash based on their view of the economy — have ramped up their pace of stocks buying on par with the time of the vaccine announcement in late 2020, according to Deutsche Bank AG. Flows into exchange-traded funds show a strong preference for equities over fixed income in the last three months, a big reversal from the start of the year.

“The bears were loud all year and still are and meanwhile the market climbed the wall of worry perfectly the entire time,” said Ken Mahoney, chief executive officer of Mahoney Asset Management. “We definitely can understand their point of view. But they are missing out on the technicals that have been telling us stocks are working their way higher.” 

It’s not like predictions that bonds would win this year have been entirely wrong — across the curve they’ve posted positive returns and investors are collecting big yields for little risk. It’s just that equities have posted once-unimaginable gains this year — the tech-heavy Nasdaq 100 is up 44% — that’s juiced their relative performance in ways that have blindsided Wall Street pros.

And while the soft-landing scenario is now the market’s favorite, it’s by no means certain. 

“What the market’s now pricing is a soft landing — a lot has to go right for that, and the risks are in one direction,” Alex Brazier, deputy head of BlackRock Investment Institute, said in an interview with Bloomberg TV.

The lagged effect of 525 basis points of Fed rate hikes could take two years or more to ripple through the economy. The disinflation trend might be a blip that owes too much to falling oil prices. Tech stocks in the S&P 500 trading at 28 times prospective earnings may mean they are ripe for a selloff while positioning is so skewed to the upside, any pullback risks a bigger fall.

Still, Brazier admitted this year so far isn’t turning out like he and his BlackRock colleagues anticipated. 

“What’s happened, particularly in the US stock market, has taken a lot of people by surprise,” he said.

SentimenTrader suggests the shift may endure. Unlike in the past, corporate insiders are big buyers, while technicals like subdued volatility and bullish options are keeping equity sentiment elevated.

The only other two instances when stocks versus bond sentiment were so wide apart were in 2003 and 2009 “both coming out of protracted bear markets and indicating a dramatic shift in investor expectations,” said Jason Goepfert, director of research at Sundial Capital Research and SentimenTrader, which analyzes futures positioning, surveys, options activity and fund flows. “Both preceded new bull markets.”

–With assistance from Colin Keatinge, Sid Verma and David Papadopoulos.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Denitsa Tsekova
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Mortgage rates today, April 9, 2026
Personal Financemortgages
Mortgage rates today, April 9, 2026
By Glen Luke FlanaganApril 9, 2026
31 minutes ago
Current refi mortgage rates report for April 9, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for April 9, 2026
By Glen Luke FlanaganApril 9, 2026
31 minutes ago
Current ARM mortgage rates report for April 9, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for April 9, 2026
By Glen Luke FlanaganApril 9, 2026
31 minutes ago
Why Trump’s 2027 budget could be the document that triggers a debt crisis
EconomyU.S. economy
Why Trump’s 2027 budget could be the document that triggers a debt crisis
By Shawn TullyApril 9, 2026
32 minutes ago
Man with glasses in a suit smiling
C-SuiteCEO salaries and executive compensation
Warner Bros. CEO David Zaslav’s ‘extraordinary’ $887 million golden parachute gets ripped by proxy advisory firm ISS
By Amanda GerutApril 8, 2026
7 hours ago
The Iran war is either concluding with the world worse off, or escalation is just delayed again
EnergyIran
The Iran war is either concluding with the world worse off, or escalation is just delayed again
By Jordan BlumApril 8, 2026
11 hours ago

Most Popular

The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
Economy
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
By Fortune EditorsApril 8, 2026
21 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
1 day ago
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
Success
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
By Fortune EditorsApril 7, 2026
2 days ago
Artemis II’s astronauts are on their way home—a six-figure salary but no overtime or hazard pay awaits them back on Earth
Success
Artemis II’s astronauts are on their way home—a six-figure salary but no overtime or hazard pay awaits them back on Earth
By Fortune EditorsApril 7, 2026
2 days ago
Current price of oil as of April 8, 2026
Personal Finance
Current price of oil as of April 8, 2026
By Fortune EditorsApril 8, 2026
19 hours ago
Lowe’s is investing $250 million to train plumbers, carpenters, and electricians as its CEO says skilled trades are ‘critical to the future’
Success
Lowe’s is investing $250 million to train plumbers, carpenters, and electricians as its CEO says skilled trades are ‘critical to the future’
By Fortune EditorsApril 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.