• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryCareers

Microsoft and Google’s chief sustainability officers: ‘CSO Barbie makes us proud, and a little worried. Here’s why’

By
Melanie Nakagawa
Melanie Nakagawa
and
Kate Brandt
Kate Brandt
Down Arrow Button Icon
By
Melanie Nakagawa
Melanie Nakagawa
and
Kate Brandt
Kate Brandt
Down Arrow Button Icon
July 26, 2023, 11:58 AM ET
Mattel has recast Barbie's image in an effort to dissociate the character from negative stereotypes about women.
Mattel has recast Barbie's image in an effort to dissociate the character from negative stereotypes about women.Jin Lee- Bloomberg - Getty Images

In many ways, the two of us are like real-life versions of Mattel’s Chief Sustainability Officer (CSO) Barbie. We represent two of the largest companies in the world, Microsoft and Google, and are leading programs that support private sector action in solving the climate crisis while helping drive the business.  A few months ago, in a nod to the eco-leadership line of Barbies that Mattel launched in partnership with longtime conservationist Jane Goodall and the Jane Goodall Institute, one of us (Kate) posted on LinkedIn that in the 1980s, we had Malibu Beach Barbie. Now, it’s Chief Sustainability Officer Barbie–and this can be seen as one measure of progress. Since then, we have been getting myriad questions about our vision for the CSO role and how environmental sustainability is touching every corner of our businesses. 

But one of the persistent questions we have received is one that leaves us feeling conflicted, conjuring both a sense of pride but also of concern: What it means to be a “woman leader”–in our industry, in the sustainability space, in the C-suite.

Let us first speak of what makes us proud. From Jane Goodall to Christina Figueres to Greta Thunberg–women and girls have been at the forefront of leadership in combatting the climate crisis and environmental degradation. And we are representative of a growing and amazing peer group of other women sustainability executives. The climate crisis has been heralded by many world leaders as the biggest challenge humankind has ever faced, so it is essential to have both the representation and the brainpower of women around the world driving toward solving this existential issue. 

However, as people whose careers have spanned government, private equity, and the tech world, we are also sensitive to how the “feminization” of certain roles or types of work can be used as a way to minimize the importance of the work itself, as well as marginalize the women who are doing it.

Unfortunately, these fears are not unfounded. As Fortune’s Peter Vanham notes in What ‘sustainability’ Barbie tells us about the rise of the woman chief sustainability officer, other senior leadership roles typically occupied by women like chief human resources officer or chief communications officer can sometimes become a career cul-de-sac–whereas leadership roles typically occupied by men often have a clearer and more frequent path to CEO or other executive leadership positions. 

The role of women in private equity paints an even bleaker picture. According to a 2022 Axios article, women make up 34% of entry-level investing roles–the seat of power in the PE world–but 57% of non-investing roles. And as the roles become more senior, the gender gap widens–with women comprising only 9% of investment committee members (and only 1% of these are women of color). Inevitably, this also trickles down to the ideas and companies that get funded. 

Circling back to what this means in our current roles, it’s important for us and other women in executive positions to be honest about our complex relationship with leadership. Being a woman is part of our identity, and since we still live in a world where persistent gender gaps exist across so many facets of society, we understand the symbolism and the importance of discussing and celebrating women’s leadership. 

But it is equally important for us to say, just because I am a woman doing this job, it does not mean that this is “women’s work” in a pejorative sense. 

Fortunately, there is also some cause for hope. A recent article in Harvard Business Review, The Evolving Role of Chief Sustainability Officers, notes that in the past few years, as more companies have hired CSOs, the role itself has become more powerful and strategic–something we can attest to in our own companies where sustainability is inextricably connected to the overall purpose and success of our businesses. This means that sustainability isn’t siloed off into a corner, but fully integrated into everything our companies do: the products we create and sell, the tools and technology we build, how we work with and support our customers and partners, what we invest in, what we report on to our shareholders, and how we engage with government policymakers from the local to the global level.

While there is undoubtedly still more work to be done (for example, in increasing the representation of women from different ethnic, racial, or socio-economic backgrounds in our space), we are also seeing more and more examples of CSOs, including women CSOs, rising to the very top leadership positions in their companies.

So indeed, let’s all celebrate this progress, but we also look forward to the day when women’s leadership doesn’t need a special callout because it’s fully normalized within our workplaces and our societies.

Melanie Nakagawa is corporate VP and chief sustainability officer at Microsoft. 

Kate Brandt is chief sustainability officer at Google.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • ‘The global economy is due for a reality check,’ warns the central banks‘ bank
  • Demand for urban real estate will be challenged for the rest of the decade. Here’s how the world’s superstar cities are projected to fare by 2030
  • ‘The Feckless 400’: These companies are still doing business in Russia–and funding Putin’s war
  • Great Place To Work CEO: ‘It’s time to acknowledge why diversity makes us uncomfortable’
Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Melanie Nakagawa
See full bioRight Arrow Button Icon
By Kate Brandt
See full bioRight Arrow Button Icon

Latest in Commentary

Alex Amouyel is the President and CEO of Newman’s Own Foundation
Commentaryphilanthropy
Following in Paul Newman and Yvon Chouinard’s footsteps: There are more ways for leaders to give it away in ‘the Great Boomer Fire Sale’ than ever
By Alex AmouyelDecember 7, 2025
18 hours ago
Amit Walia
CommentaryM&A
Why the timing was right for Salesforce’s $8 billion acquisition of Informatica — and for the opportunities ahead
By Amit WaliaDecember 6, 2025
2 days ago
Steve Milton is the CEO of Chain, a culinary-led pop-culture experience company founded by B.J. Novak and backed by Studio Ramsay Global.
CommentaryFood and drink
Affordability isn’t enough. Fast-casual restaurants need a fandom-first approach
By Steve MiltonDecember 5, 2025
3 days ago
Paul Atkins
CommentaryCorporate Governance
Turning public companies into private companies: the SEC’s retreat from transparency and accountability
By Andrew BeharDecember 5, 2025
3 days ago
Matt Rogers
CommentaryInfrastructure
I built the first iPhone with Steve Jobs. The AI industry is at risk of repeating an early smartphone mistake
By Matt RogersDecember 4, 2025
4 days ago
Jerome Powell
CommentaryFederal Reserve
Fed officials like the mystique of being seen as financial technocrats, but it’s time to demystify the central bank
By Alexander William SalterDecember 4, 2025
4 days ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
15 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.