• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
TechAI

Elon Musk once said ‘with artificial intelligence, we are summoning the demon.’ Now he’s starting an A.I. company

By
Stephen Pastis
Stephen Pastis
Down Arrow Button Icon
By
Stephen Pastis
Stephen Pastis
Down Arrow Button Icon
July 12, 2023, 11:29 PM ET
Elon Musk
Tesla CEO Elon Musk.Chesnot/Getty Images
Add Fortune on Google for similar content.

Elon Musk’s announcement Wednesday that he’s joining the A.I. race with his new company, xAI, which will set out to “understand the true nature of the universe,” comes after fits and starts with the world’s richest man’s involvement in artificial intelligence. He was an original board member of OpenAI, departed in 2018, and was an an early investor in Deepmind, but before now he has never embraced the A.I. space as a solo pursuit, while often voicing concerns for the dangers posed by A.I. 

Recommended Video

This year, as he’s admitted to overpaying for Twitter by approximately $20 billion, he’s seen his thunder in Silicon Valley stolen, first by OpenAI’s ChatGPT, which became the talk of the Bay and Wall Street as it soared to the fastest adoption of any technological app in history. More recently, he’s seen his rival Mark Zuckerberg launch a “Twitter killer,” Threads, via Meta’s Instagram app, and rack up an even faster adoption rate: over 100 million users in less than a week.

Musk has acknowledged his chagrin. “I fully admit to being a huge idiot here,” Musk said in a May interview with CNBC about leaving OpenAI before it took off. 

It’s a far cry from the last decade, when Musk began calling A.I. one of humanity’s greatest threats. Musk has never held back on providing colorful imagery to explain the potential for an A.I. apocalypse. In a 2014 speech at the Massachusetts Institute of Technology, he used colorful imagery: “With artificial intelligence, we are summoning the demon. In all those stories where there’s the guy with the pentagram and the holy water, it’s like—yeah, he’s sure he can control the demon.” Musk added that it never works out in those stories. 

He also called A.I. and robots powered by A.I. a “fundamental risk” to humankind at a National Governors Association 2017 Summer Meeting. At the meeting, he warned of A.I. robots learning too quickly and becoming uncontrollable, as well as spreading misinformation and sharing.

“A.I. is a fundamental risk to the existence of human civilization in a way that car accidents, airplane crashes, faulty drugs, or bad food were not—they were harmful to a set of individuals within society, of course, but they were not harmful to society as a whole,” said at the conference. He also called for regulation and cohesive oversight of the technology. 

In 2017, Musk tweeted that the race for A.I. superiority would cause such strong competition between nations that it could cause World War III. The tweet came in response to an article in The Verge, which said that Russian President Vladimir Putin had predicted that world supremacy would fall to the country that created the first A.I. That same year, Musk said A.I. is more extreme a danger than North Korea testing a hydrogen bomb.

China, Russia, soon all countries w strong computer science. Competition for AI superiority at national level most likely cause of WW3 imo.

— Elon Musk (@elonmusk) September 4, 2017

If you're not concerned about AI safety, you should be. Vastly more risk than North Korea. pic.twitter.com/2z0tiid0lc

— Elon Musk (@elonmusk) August 12, 2017

As the A.I. space became the hottest trend in technology, Musk called for a pause in development, citing concerns and calling for regulations. 

His concerns are hinted at on xAI’s website, which says it is going to be advised by Dan Hendrycks, the director of the Center for AI Safety, which has warned of the dangers of A.I. technology that develops too rapidly. But Musk also has recruited several members of the xAI team from rival A.I. firms, including Google’s DeepMind and Microsoft.

He further specified his thoughts on the competition in the May CNBC interview, pointing to a fallout with Google’s Larry Page about Microsoft’s ownership and Page being “cavalier” with regard to the technology. He added in the interview he also disagrees with companies profiting from A.I.

“I do worry that Microsoft actually may be more in control than, say, the leadership team at OpenAI realizes,” he said in the interview, citing concerns for profit-driven A.I. technology at Microsoft.

Musk also unveiled a robot named Optimus at Tesla A.I. Day last year, that would use similar A.I.-assisted navigational features to the Tesla. He also spoke ominously at a Tesla conference in March, saying once A.I. can help build Tesla cars, there’s no point in anyone working. 

“I don’t know. Tesla is doing good things in A.I.,” he said at the conference, according to Reuters. “This one stresses me out. I don’t know what to say about it.”

Musk’s full outlook on running an A.I. company and his intent with A.I. are certainly to come. Right now, xAI’s website doesn’t do much more than list people and a goal, but it does show that Musk isn’t just sitting on the sidelines watching the A.I. brawl play out between the other tech giants.

About the Author
By Stephen Pastis
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Why build AI data centers in a cornfield when Saudi Arabia has cheap oil and cheaper power?
Big TechMeta
Why build AI data centers in a cornfield when Saudi Arabia has cheap oil and cheaper power?
By Catherina GioinoJuly 2, 2026
1 hour ago
Scott Bessent, US treasury secretary, during an Economic Club of New York (ECNY) event in New York, US, on Tuesday, June 23, 2026.
Economynational debt
Elon Musk says AI is the only way to fix the $40 trillion U.S. debt crisis—but a new study says even the most optimistic scenario won’t fill the hole
By Eleanor PringleJuly 2, 2026
3 hours ago
A test of Anduril's Altius drone.
NewslettersTerm Sheet
Defense tech could be entering its awkward teenage years. Is the boom a bubble?
By Allie GarfinkleJuly 2, 2026
4 hours ago
em
Commentary250 Years of Innovation
America’s 250th birthday has Elon Musk and a record IPO. Its 15th had Alexander Hamilton — and a stock market bubble
By Owen LamontJuly 2, 2026
4 hours ago
Meta CEO Mark Zuckerberg (left) and CTO Andrew "Boz" Bosworth in Menlo Park, California, on Wednesday, Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta prepares to join the cloud infrastructure fray
By Andrew NuscaJuly 2, 2026
4 hours ago
Sam Altman seeks new world order for AI as OpenAI slowly loses ground to Google and Anthropic 
AIMarkets
Sam Altman seeks new world order for AI as OpenAI slowly loses ground to Google and Anthropic 
By Jim EdwardsJuly 2, 2026
5 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.