• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal Financeapartment rentals
Europe

Rent in London is so expensive that the average woman needs to double her pay to afford it

By
Olivia Konotey-Ahulu
Olivia Konotey-Ahulu
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Olivia Konotey-Ahulu
Olivia Konotey-Ahulu
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 5, 2023, 5:19 AM ET
Regent Street in London.
Regent Street in London.Getty Images

London rent is now so high that a woman on an average salary would need to double her pay to afford it.

Recommended Video

The capital’s private rental market has exploded in recent months, with prices rocketing to their highest level against earnings in seven years, according to analysis by estate agents Hamptons International for Bloomberg News. In May, average rents across Greater London were £2,234, a 13% increase from the same time last year, the group said.

Women are hit particularly hard by these unanticipated jumps; average rental costs now eat up around two thirds of the earnings of a woman working full-time. The ONS considers rent to be affordable if it accounts for 30% or less of household income. 

“Rising rents and somewhat stagnant wage increases have meant that for both sexes a larger proportion of their income is being eaten up by rent,” said Aneisha Beveridge, head of research at Hamptons.

The figures underline the crisis of affordability in London’s rental market just as the government is forced to reckon with spiraling anxiety among homeowners in the country. Mortgage costs in the country moved closer to a 14-year peak on Tuesday after the average five-year fixed-rate home loan climbed to 6.01%. The increasing rents also come as home builders have significantly slowed the rate at which they are building new homes anticipating weaker demand in the face of higher borrowing costs. This risks exacerbating the problem of demand outstripping supply.

“The latter seems unlikely given rising mortgage rates impacting first time buyers, the strength of the labour market, high immigration and upcoming busiest period for rental demand – between July and September.”

That’s squeezing women across the country, who are typically getting by on lower earnings due to the nature of their work in addition to the gender pay gap. Rents eat up almost half of a woman’s salary around Great Britain, compared to 40% for a man. The disparity grows in the capital.

Rental supply is also threatened as buy-to-let investors find themselves squeezed by rising interest rates and landlords blame a series of tax changes for making the sector less attractive.

Women have long paid more than what’s considered affordable in the private rental market. Over the last decade, there have been no regions of the country where rent levels were below 30% of income for women, except for Scotland and the North East of England. 

The woes of the housing market are putting further pressure on both the Bank of England and the government to get the UK’s inflation under control. 

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Authors
By Olivia Konotey-Ahulu
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.