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EU’s new A.I. regulation looks past ‘existential risks’ to focus on tech’s role in everyday life, MEP says

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Peter Vanham
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Nicholas Gordon
Nicholas Gordon
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July 5, 2023, 2:49 AM ET
"Reality is about what happens today, not apocalyptic scenarios," says Brando Benifei, MEP and "co-rapporteur" of the EU's new A.I. regulation.
"Reality is about what happens today, not apocalyptic scenarios," says Brando Benifei, MEP and "co-rapporteur" of the EU's new A.I. regulation.Vincenzo Nuzzolese—SOPA Images/LightRocket/Getty Images
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Good morning, Peter Vanham here on the old continent, filling in for Alan.

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As most of the U.S. was enjoying a well-deserved holiday, I caught up with Brando Benifei, an Italian social-democrat, member of the European Parliament, and “co-Rapporteur” of the bloc’s A.I. regulation. I asked him if he shared Sam Altman fears that A.I. poses a “risk of extinction.” Here is what he said:

“The existential risks that Sam Altman speaks about are there. They should not be underestimated but not over-debated either. What we are concentrating on with [the EU’s A.I.] regulation is its impact on everyday life, the consumer and business that want to use A.I. to increase [their] productivity.” 

When I pressed him on the matter, he got even more explicit:

“The real problems of today of people are other than eradication of civilization. We don’t appreciate this debate [on A.I.’s existential threat] if it distracts from the real debate of what consumers are facing in real life. Reality is about what happens today, not apocalyptic scenarios.”

The EU’s A.I. legislation, expected to be final by year-end, focuses not on apocalyptic scenarios but rather aims to “mitigate and correct risks [of A.I.] in areas of employment, critical infrastructure, administration of justice, the democratic process,” and “the safety and fundamental rights of people,” Benifei said.

For example, the EU legislation will target mass surveillance through biometric cameras, real-time predictive policing, and deepfake content used for defamation of citizens or politicians, he said. Another area of concern is potential discrimination in the labor market if A.I. is used in the hiring process. All these use cases would either be banned or “scrutinized,” he said.

But don’t call Benifei or his fellow legislators a Luddite—or a bureaucrat bucking innovation.

“We want A.I. to thrive and grow, with a maximum legal certainty and risk avoidance and support for developers and users alike. We have a clear legal framework in Europe. We think that A.I. can make people more emancipated, more free, and [that it can] increase productivity and opportunities. That is the main message from us.”

More news below.

Peter Vanham
peter.vanham@fortune.com
@petervanham

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Japanese carmaker Toyota claimed on Tuesday that it achieved a “technological breakthrough” that would cut the size and cost of its electric car batteries in half. The company hopes to commercialize its new solid-state battery technology by 2027. Toyota is trying to catch up in the electric vehicle market after losing ground to newcomers like Tesla and BYD. Financial Times

Meta court loss

Facebook owner Meta could lose its legal justification for providing targeted ads in the European Union, following a ruling by the Court of Justice of the EU on Tuesday. The CJEU backed a German order barring Meta from combining user data from Whatsapp, Instagram, and Facebook to provide tailored ads. Meta also faces a ban on exporting data on its European users to the U.S. Fortune

AROUND THE WATERCOOLER

China is ‘entering a balance sheet recession’ as borrowers shy away from new debt in a potential replay of Japan’s ‘lost decades’ by Will Daniel

Is Apple really worth $3 trillion? The math suggests no by Shawn Tully

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China’s Gen Z graduates fear they have ‘blank paper’ diplomas as youth unemployment hits a 20% and the economy chokes on anemic growth by Prarthana Prakash and Nicholas Gordon

Airbnb boss Brian Chesky says it’s critical not to become an ‘ivory tower’ CEO—so he lists his own home by Orianna Rosa Royle

Truth Social’s latest hurdle to going public: An insider trading scandal by Jessica Mathews

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Peter VanhamEditorial Director, Leadership
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Peter Vanham is editorial director, leadership, at Fortune.

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Nicholas Gordon
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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