• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceRetirement

‘We’re setting them up for failure’: Boomers supporting their Gen Z and young millennial children are having their retirements ruined and savings raided

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
June 13, 2023, 6:42 AM ET
An illustration of parents paying for college tuition for their children
Tuition fees, mobile contracts, cars, insurance, flights, rent, food, bills, the list goes on. But where do you draw the line on paying for your kids?Nataliia Nesterenko - Getty Images

Everyone wants the best for their kids.

Recommended Video

Whether it’s happiness, health, or wealth, parents and guardians want their children to have an abundance of each—but at what cost to their own livelihoods?

Courtesy of skyrocketing rent prices, soaring inflation, student debt, and a turbulent post-pandemic job market, parents of Gen Z in particular may have to support their children more than previous generations.

A recent survey from Bankrate found that 68% of parents are either supporting, or have supported, their adult children in the past—saying as a result they delayed their own financial milestones, retirement, paying off their own debt, and even had to take cash out of emergency savings.

Now, Gen Z and millennials say on average they shouldn’t have to start paying any bills until they’re 22.

The data found millennials think they should begin contributing at the age of 20 to the likes of cell phone bills on family plans and subscription services. By the age of 21 they felt they should pay for their own cars, and by 22 their own rent.

Gen Z wanted independence even later, saying they wouldn’t want to pay rent until they were 23, or cover their own travel costs until they were 21 years old.

Their parents—Gen X and baby boomers—disagree, saying some bills should start being paid back from the age of 19.

“Helping my kids so much was a huge mistake”

For Mark Lacy, helping his two sons out since they graduated from high school has resulted in a $400,000 hole in his retirement funds.

The Seattle-based 65-year-old has supported his children, now both in their thirties, with expenses ranging from college tuition to plane tickets—deciding this year that the “Bank of Dad” had finally “gone out of business.”

“For some reason my generation has felt this great obligation to keep paying and allowing our children to avoid taking adult responsibility,” Lacy said. “I don’t know where it came from because our parents didn’t do that, to help our children avoid the reality of adult lives.

“I’m convinced that this weakens our culture and our economy by continuing to coddle adult children and not send them from the proverbial nest to take on that responsibility.”

He’s not alone. According to research from Age Wave and Edward Jones conducted by the Harris Poll of more than 7,000 retirees, 59% of pre-retirees would like to set better boundaries with family members (or close friends) around their financial generosity.

Furthermore, 63% of the retirees questioned said they wanted to limit the levels of financial support they gave to adult children or relatives, with a further 55% saying they wanted to limit the levels of bequests to their heirs.

Lacy believes that some of the behavior comes from peer pressure, with parents seeing what their friends and peers are doing for their children and feel obligated to do the same.

“You see these other kids getting these benefits and your children are seeing that happen. Some of it you do to keep the peace—write the check and move on,” he explained.

But ultimately it “all comes down to the parents,” Lacy said. “We’re the ones that have to have the responsibility to say, ‘I don’t care what Johnny next door has, we’re not doing it.’ You have to have the backbone.”

Lacy’s advice to other parents is simple: “Sit down with a calculator and a calendar and do the math. You have to be willing to have difficult conversations not only with your spouse but with your children, have the courage to live in the truth.

“Hindsight’s 20/20. If I had it to do over I would’ve held more firm on some choices. I only have so many years to replace the dollars I’ve given them.”

“Immense sacrifice”

Tonya McKenzie and her husband never planned on supporting their children past the age of 18. But when their eldest son—now 23—chose to attend Sarah Lawrence College in New York on a basketball scholarship, they realized they had no other choice.

Like Lacy, McKenzie said she never had any support from her parents, but the California couple’s son moving across the U.S. to one of the most expensive schools in the country simply required their financial support.

The entrepreneur feared that without support her son would drop out of college, and so she paid toward housing, additional food, flights, clothes, and more recently a car.

The couple’s retirement plans have not been impacted because of the $61,000 a year they were paying toward their son’s expenses. However, the savings the McKenzies painstakingly built up over their lifetime have been hit.

With three other children under the age of 18, McKenzie—who is the guarantor on her son’s student loans—said she started teaching her youngest offspring about finance far earlier, setting them up with brokerage accounts and discussing the value of money.

“As a parent, you make sacrifices. You don’t take much for yourself,” the mother of four said. “We take very limited vacations. We’re both entrepreneurs, so if you don’t work you don’t get paid. There’s not a lot of excess to be leisurely, which of course adds a bit to stress levels because you don’t get that downtime. The sacrifice is immense.”

The pair have further supported their son by lending their entrepreneurial know-how, helping him set up a social media company to earn cash for his extracurriculars.

“What that did is give him the opportunity to earn more money, start building his credit, and understand taxes,” she added. “It’s not something [my husband or I] were ever taught. So although he may not understand the immense sacrifice, he knows the value in earning a dollar.”

Her advice to parents echoes Lacy’s: “Start to save early. We hear it often but we always think we have enough time. The truth is you’re wasting time by not starting early. Diversify your investments so it can come from various different ways, and teach your children that we make choices when we come to money. Everything you want isn’t what you need.”

Don’t start with the numbers

If you’re a parent looking to negotiate how to balance the books for both you and your children, JPMorgan Private Bank’s head of behavioral science, Jeff Kreisler, knows where to start.

“First, know that these situations and conversations are hard. Keep in mind, financial decisions are hard because they’re emotional and personal,” Kreisler said. “Add on dealing with family decisions, which in and of itself are also emotional and personal, and it’s even more challenging.”

He added the next step is to “remember you’re all on the same team,” and in preparation of any conversation about money, put yourself in the other person’s shoes.

Ask yourself what the other person needs to feel safe and secure, before asking yourself your concerns and goals.

“It’s important to ground the conversation on your values, intentions, and goals for your money. Don’t start with numbers,” Kreisler encouraged.

“Once numbers enter the conversation, we tend to fixate, compare, and measure them. By talking about what money means to us—security, comfort, opportunity, respect, reward, influence—then the conversation becomes about the important stuff including what you each want, fear, need, and hope for.

“This type of dialogue will reveal the purpose of financial decisions, which is the key.”

Parents worried that they may be damaging their children by overly supporting them may actually be right, Kreisler added, saying that without “learning, limits, and advice,” financial support can coddle children.

“If you’re offering financial support to adult children, make sure it’s coupled with the opportunities and requirements that they learn, grow, and take responsibility,” Kreisler said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

SuccessThe Interview Playbook
A millennial manager took her job hunt to Tinder and landed 3 interviews—she says getting a job on the dating app was easier than finding love
By Orianna Rosa RoyleFebruary 22, 2026
11 hours ago
EconomyU.S. economy
New CBO report shows national debt spiraling into uncharted territory by 2035—and Trump’s tariff defeat will make the picture even worse
By Shawn TullyFebruary 21, 2026
2 days ago
Tu speaks onstage holding a microphone and notecards
Personal Financeinfluencers
Meet ‘Your Rich BFF,’ the former JPMorgan trader and TikTok star who wants you to talk about money on the first date
By Adriana Morga and The Associated PressFebruary 20, 2026
2 days ago
A bag of money.
Personal Financechecking accounts
Best checking account bonuses for February 2026: Bonuses between $300 and $7,000
By Joseph HostetlerFebruary 20, 2026
2 days ago
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 20, 2026
2 days ago
The SoFi logo on a blue frame.
Personal Financechecking accounts
SoFi® Bank, N.A. Review 2026: Digital Banking, High Yields
By Glen Luke FlanaganFebruary 20, 2026
2 days ago

Most Popular

placeholder alt text
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergFebruary 21, 2026
2 days ago
placeholder alt text
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezFebruary 21, 2026
2 days ago
placeholder alt text
Startups & Venture
'I have a chip on my shoulder.' Phoebe Gates wants her $185 million AI startup Phia to succeed with 'no ties to my privilege or my last name'
By Sydney LakeFebruary 21, 2026
2 days ago
placeholder alt text
Economy
New Fed report proves Milton Friedman and Joe Biden understood something vital about immigration—and explains why growth may sputter under Trump
By Shawn TullyFebruary 22, 2026
14 hours ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it's become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeFebruary 21, 2026
1 day ago
placeholder alt text
Economy
Trump's sudden decision to hike his new tariff rate to 15% is 'something of an eff you' to the U.K., which thought it had a better deal for 10%
By Jason MaFebruary 21, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.