• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessCareers

IKEA’s CEO says he only climbed from assistant to the C-suite by not pursuing a ‘shimmering’ title

By
Jane Thier
Jane Thier
Down Arrow Button Icon
By
Jane Thier
Jane Thier
Down Arrow Button Icon
May 9, 2023, 2:32 PM ET
Jesper Brodin
Jesper Brodin's, CEO of INGKA Holding Courtesy of Ikea

Fortune Connect is a new learning community for the next generation of purpose-driven leaders. We provide you with the tools and allies you need to accelerate your career, enter the C-suite, and have a positive impact on business. Join live events with Fortune 500 leaders and build your network.

Recommended Video

Any worthwhile endeavor, whether that’s making it to the C-suite or assembling an end table, requires hard work, ambition, and endurance. Just ask Jesper Brodin, the CEO of INGKA Holding, the company behind IKEA. His path was paved with grunt work: Over 20 years ago, he was the boss’ assistant.

While carrying bags and taking notes, one of his many mentors gave him some formative guidance. “You’re here to learn, and have an opportunity to educate yourself and participate in interesting rotations and meetings,” the mentor said, adding another nugget of wisdom: Base what you do on your own integrity. Or as the mentor put it, “don’t follow the shimmering objectives of a title.”

It’s sound guidance. As it pertains to the actual work, job titles “get in the way,” career coach Lara Hogan told Fortune last year. It’s best to stop thinking about them, and instead focus on the work you do and don’t care about doing. That’s what Brodin did, and it ultimately led to that shimmering title anyway.

After receiving his mentor’s advice, Brodin made a conscious decision to reframe his focus not on the accolades, but on what he’s good at and what would expand his mind. “I even had an opportunity to make some more left-brain decisions in my career that I’d [originally] resisted,” he recalled to Fortune’s Peter Vanham during an executive session on Fortune Connect. “And at the end of the day, it led me to this position.” 

Brodin’s story with IKEA began in 1995, when he took a purchase manager role in IKEA’s nascent Pakistani bureau after seeing a newspaper ad for the job. He thought it might be his best opportunity for visibility and to “get lucky,” he said. It was: Soon after he arrived, Brodin was promoted to Regional Purchase Manager for all of Southeast Asia. 

In 1999, Brodin became assistant both to IKEA’s founder, Ingvar Kamprad, and to Anders Dahlvig, its then-CEO, before working his way up to managing director at IKEA of Sweden/Range & Supply, which developed the product range and supply chain of the IKEA Brand. It was his last stop before becoming CEO in 2017.

Next step: CEO

Ascending to CEO called for a mindset shift. “I [needed to see] myself as somebody capable of taking on the next business challenge, [while] I was taking notes and carrying bags,” Brodin said. 

The assistant-to-CEO pipeline is far from common, but Brodin is in good, if small, company. Ursula Burns, the first Black woman to helm a Fortune 500 company, worked as an executive assistant for a senior manager at Xerox in the early 1990s. She quickly rose the ranks and was named Xerox CEO in 2009.   

And Dahlvig, IKEA’s then-CEO and one of Brodin’s mentors in his early days, had also been an assistant once upon the time. The two quickly bonded over their shared difficult experiences, which Brodin said he found especially useful. “At least when it comes to me, mentorship has to be based on a mutual click somehow, between two people and an interest, a curiosity, and a respect,” he said. 

Even in a remote or hybrid setting—and at a time when job-hopping has never been more common—putting down roots at a job by finding a mentor remains an imperative. According to Deloitte’s chief growth officer Stacy Janiak, mentorship is many companies’ best bet of encouraging job satisfaction and loyalty. 

“When an organization can engage employees, whether as mentors or mentees, they also develop a stronger sense of company culture, feel more valued, and have confidence in their ability to drive their own career path within the organization,” Janiak wrote for Fortune. “Most workers want to be empowered where it matters most: In the work they do and how it leads to greater job satisfaction while advancing their careers.”

Ultimately the most crucial aspect of a mentor is the influence they provide—especially in the form of tried and true wisdom. After all, it helped Brodin climb to the C-suite.

To hopeful CEOs who, like Brodin, may be facing down the prospect of decades at a company before getting the coveted spot, he has some advice. “Find the intersection of what you’re good at and something that really makes you happy,” he said. “Then you’re on the right track. And if you’re not at both of those places at the same time, keep looking for it.”

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
By Jane Thier
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

A woman measures a little boy's height against the kitchen wall
Economyaffordability
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
By Jacqueline MunisApril 12, 2026
1 hour ago
cars
EconomyAutos
‘I just keep seeing a lot of different aspects of life getting more expensive’: New car prices are up 30% over 6 years
By Alexa St. John and The Associated PressApril 12, 2026
2 hours ago
$12 billion crypto company boss says Gen Z ‘create an absurd amount of chaos’ and make him want to pull his hair out—but he’s betting on them anyway
SuccessGen Z
$12 billion crypto company boss says Gen Z ‘create an absurd amount of chaos’ and make him want to pull his hair out—but he’s betting on them anyway
By Orianna Rosa RoyleApril 12, 2026
3 hours ago
mueller
CommentaryEntrepreneurship
I grew up in a family of entrepreneurs. Here’s what I had to unlearn to build a $1 billion business
By Samuel MuellerApril 12, 2026
3 hours ago
middle
EconomyWealth
Turns out the American middle class didn’t die. It got richer—and felt poorer
By Nick LichtenbergApril 12, 2026
4 hours ago
boomer
CommentaryLongevity
America is not ready for its own longevity crisis — and 2026 is the wake-up call
By Aimee DeCamillo and Diane TyApril 12, 2026
4 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
16 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
1 day ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
21 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.