• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

4 CEOs’ apocalyptic warnings about the power of A.I. signal the need for action

By Jackson Fordyce and
Alan Murray
Alan Murray
Down Arrow Button Icon
By Jackson Fordyce and
Alan Murray
Alan Murray
Down Arrow Button Icon
April 24, 2023, 12:11 AM ET
Google CEO Sundar Pichai speaks at a panel at the CEO Summit of the Americas hosted by the U.S. Chamber of Commerce on June 9, 2022 in Los Angeles, Calif.
Google CEO Sundar Pichai speaks at a panel at the CEO Summit of the Americas hosted by the U.S. Chamber of Commerce on June 9, 2022 in Los Angeles, Calif.Anna Moneymaker—Getty Images

Good morning.

It’s hard not to be struck by the dire language used by those who best know the power of generative A.I. Creators of previous generations of technology have introduced their tools with idealistic rhetoric. Google was going to organize all the world’s information, with a motto of “Don’t be evil.” Facebook was credited with sparking the Arab Spring. Web3 is going to allow people to take back control of the Internet. But generative A.I. has been birthed with a blizzard of apocalyptic admonitions. Open A.I. CEO Sam Altman said the worst case is “lights out for all of us.” Google CEO Sundar Pichai highlighted the unsolved problem of “hallucinations” and the mismatch between the pace at which people can adapt and “the pace at which technology is evolving.” C3.ai CEO Tom Siebel, who works closely with the U.S. defense establishment, repeatedly used the word “terrifying” to describe the technology in a recent conversation with me. Elon Musk, no technophobe, says it could lead to “civilization destruction.”

Recommended Video

Some see this as welcome candor that acknowledges that this latest wave of technology, like previous waves, carries the potential to do both great good and great evil. Better to acknowledge that up front, they argue, so we can begin to grapple with the consequences. As hedge fund founder Ray Dalio puts it: “I worry so I don’t have to worry.” 

But the alternative possibility is that creators of this technology are talking about its “terrifying” nature because it is, in fact, terrifying. The genie can’t be put back in the bottle. Given the unprecedented speed of adoption, it’s already past time to start seriously dealing with the potential consequences.

By the way, do we need a new word or phrase to describe the existential dread evoked by new technologies? We are open to your suggestions. Turns out, Fortune has had a pretty good record of coining iconic phrases over our 93-year history, as the seven examples here show.

More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com


TOP NEWS

NBCUniversal CEO resigns

Jeff Shell, the CEO of NBCUniversal, is leaving the company after an investigation into misconduct. Shell admitted to having an inappropriate relationship with a woman within the company. The Associated Press

Lyft’s layoffs

Lyft is planning to cut about 1,200 jobs in an effort to bring down costs and deliver affordable rides, according to a person familiar with the situation. David Risher, the company's new CEO, had been considering the cuts for several weeks and said the money saved from the downsizing would be invested in “competitive pricing, faster pick-up times, and better driver earnings.” New York Times

Musk removes “government-funded” labels

Twitter removed the labels of "government-funded" and "state-affiliated" from prominent news organizations' profiles after criticism from NPR and public broadcasters in multiple countries. New York Times

AROUND THE WATERCOOLER

Bed Bath & Beyond files for bankruptcy after years-long decline by The Associated Press

It’s not just a store: Apple’s retail debut in India says a lot about the company’s future ambitions by Prarthana Prakash

Mike Bloomberg plans to leave his company to Bloomberg Philanthropies—with enormous implications for charity by Steve Mollman

Hedge funds are looking for targets—here’s what they want by Lance Lambert

Ex-Twitter execs suing for more than $1 million tell court that Elon Musk’s ‘X Corp’ name change doesn’t let company off the hook by Kylie Robison

This edition of CEO Daily was edited by Jackson Fordyce. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Author
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
Inside Dr. Becky Kennedy’s $34 million parenting empire
By Emma HinchliffeMarch 2, 2026
15 hours ago
Recruiter holding candidate resume taking job interview at desk.
NewslettersFortune Workplace Innovation
Skills-based hiring was an HR mantra. Execution never followed
By Kristin StollerMarch 2, 2026
19 hours ago
A container ship in the waters of the Strait of Hormuz off the coast of Khasab in Oman’s northern Musandam peninsula on June 25, 2025.
NewslettersCFO Daily
Tariffs meet oil shock: Corporate margins face a new squeeze
By Sheryl EstradaMarch 2, 2026
19 hours ago
NewslettersFortune Crypto
Is the media anti-tech—or just anti-crypto?
By Jeff John RobertsMarch 2, 2026
20 hours ago
C-SuiteNext to Lead
From brand builder to business operator: The unconventional career blueprint behind one executive’s C-suite rise
By Ruth UmohMarch 2, 2026
20 hours ago
NewslettersTerm Sheet
Why Sequoia’s Alfred Lin isn’t worried about the SaaS-pocalypse
By Leo SchwartzMarch 2, 2026
21 hours ago

Most Popular

placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
2 days ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
2 days ago
placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
2 days ago
placeholder alt text
Success
Slack cofounder says workers and CEOs can get stuck doing 'fake' work like pre-meetings and slideshows
By Emma BurleighMarch 1, 2026
2 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
2 days ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.