• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

CEO Pekka Lundmark says Nokia won’t change its name as it tries to shed its cell phone past

By
Jackson Fordyce
Jackson Fordyce
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
Jackson Fordyce
Jackson Fordyce
and
Alan Murray
Alan Murray
Down Arrow Button Icon
March 1, 2023, 12:01 AM ET
Nokia CEO Pekka Lundmark gives a press conference at the Mobile World Congress in Barcelona on Feb. 28, 2023.
Nokia CEO Pekka Lundmark gives a press conference at the Mobile World Congress in Barcelona on Feb. 28, 2023.Pau Barrena—AFP/Getty Images

Good morning.

If you are like me, you probably still think of Nokia as a cell phone company. But in fact, it has been nearly a decade since Nokia sold its phone business to Microsoft, which in turn sold the phone naming rights to HMD. The Finnish company has since turned to B2B telecommunications. And this week, it is launching an effort to remind the world of the change with a new brand image and a keynote address at the Mobile World Congress in Barcelona.

I spoke with CEO Pekka Lundmark shortly after his keynote and asked him why he was making ESG one of the pillars of his company’s refreshed strategy. (You can read Lundmark’s blog post on the new strategy here.) He responded by talking first about the company’s efforts to reduce network power consumption and to develop network software that optimizes power usage. Then he turned to geopolitics:

“We are not a geopolitical actor. But in today’s world, everything we are doing is in one way or another influenced by politics. Our competitiveness is strong, and geopolitics seems to be favoring us. In many parts of the world, the position of Chinese vendors is weakening….We are testing all our business strategies against geopolitics. The megatrends seem to be favoring us. And we see great opportunities to take market share.”

I asked Lundmark if he had considered changing the name of the company, to shake the cell phone taint. His response:  

“Never…We believe there is so much heritage and value in the company itself.”

Lundmark made several proud references during our conversation to technology innovation at “Nokia Bell Labs,” which of course were originally part of AT&T before that company was broken into pieces. The fabled New Jersey labs went to Lucent, then to Alcatel, before coming to rest at Nokia.

More news below. And if you are wondering whether you are one of the lucky folks who lives in a market where housing prices haven’t declined in the last year, read Lance Lambert’s analysis here.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Goldman’s possible sale

At investor day, Goldman Sachs CEO David Solomon indicated the investment bank may sell parts of its consumer banking business. Solomon acknowledged mistakes in the bank’s unsuccessful entry into consumer banking and said that the bank was exploring “strategic alternatives” for its consumer platforms division, which may include the potential sale of its credit card partnerships with Apple and General Motors, or GreenSky, a lender Goldman bought last year. Financial Times

Glencore pays $700 million

Glencore has been ordered by a U.S. judge to pay $700 million after the mining and commodity trading firm pleaded guilty to bribing foreign officials over a 10-year period. The fine is made up of a $428.5 million penalty and $272 million in forfeiture, and was in line with a plea deal made with federal prosecutors in Manhattan in May 2021. The bribes, which totaled more than $100 million, were paid to officials in Venezuela, Nigeria, Brazil and the Democratic Republic of the Congo in return for business or to avoid audits. Reuters

Bain Capital’s $1.9 billion fund

Bain Capital Ventures has raised $1.9 billion for two new venture funds that target startups of all sizes. The funds will focus on fintech, infrastructure, apps, and commerce technology. This follows the firm’s $560 million crypto-focused fund in 2021. Bloomberg

AROUND THE WATERCOOLER

Move over Ethereum—Bored Ape Yacht Club creator Yuga Labs sets sights on Bitcoin NFTs by Marco Quiroz-Gutierrez

Artificial intelligence is transforming the function of finance—and turning accountants into innovators, according to Microsoft by Georg Glantschnig 

Another top lieutenant turns on FTX founder Sam Bankman-Fried as Nishad Singh pleads guilty by Leo Schwartz

A De Beers rival is trying to revolutionize how giant diamonds worth millions of dollars are sold—and it’s working by Antony Sguazzin and Bloomberg

Elon Musk is working on a rival to the ‘woke’ A.I. company that he cofounded and left after 3 years, report says by Prarthana Prakash

This edition of CEO Daily was edited by Jackson Fordyce. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Jackson Fordyce
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

NewslettersCIO Intelligence
Dave’s Hot Chicken is placing broad bets on AI to give the restaurant chain an edge in the chicken wars
By John KellDecember 3, 2025
9 hours ago
NewslettersMPW Daily
Michele Kang takes on women’s sports’ most neglected need
By Emma HinchliffeDecember 3, 2025
10 hours ago
The Boeing logo is displayed on a sign at their building.
NewslettersCFO Daily
Boeing’s new CFO sees ‘performance culture’ driving a return to positive cash flow next year
By Sheryl EstradaDecember 3, 2025
13 hours ago
NewslettersTerm Sheet
Exclusive: Angle Health raises $134 million Series B to grow its AI-driven healthcare benefits offerings
By Allie GarfinkleDecember 3, 2025
14 hours ago
Anthropic co-founder and CEO Dario Amodei speaking at Fortune Brainstorm Tech 2023 in Park City, Utah. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Anthropic plows toward an IPO
By Andrew NuscaDecember 3, 2025
15 hours ago
Michael Dell, chairman and chief executive officer of Dell Inc., from left, his wife Susan Dell, and US President Donald Trump during an announcement on "Trump Accounts" for children in the Roosevelt Room of the White House in Washington, DC, US, on Tuesday, Dec. 2, 2025.
NewslettersCEO Daily
Michael Dell, who’s donating $6.25 billion to ‘Trump Accounts’ for kids, says a childhood savings account changed his life
By Diane BradyDecember 3, 2025
15 hours ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
1 day ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
2 days ago
placeholder alt text
Law
Netflix gave him $11 million to make his dream show. Instead, prosecutors say he spent it on Rolls-Royces, a Ferrari, and wildly expensive mattresses
By Dave SmithDecember 2, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.