• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Forget Big Tech—Emerging market stocks will be the leaders of the next decade as India takes China’s thunder, Morgan Stanley IM says

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
January 25, 2023, 3:55 PM ET
Workers walk in the atrium of the National Stock Exchange of India Ltd. (NSE) building in Mumbai, India, on Tuesday, Dec. 20, 2022.
Workers walk in the atrium of the National Stock Exchange of India, one emerging market that could become a major player. Atul Loke—Bloomberg/Getty Images

Out with old, in with new. After a decade of U.S. tech stocks leading the dance for investors, it could be emerging markets’ time to shine.

Jitania Kandhari, deputy chief investment officer and head of macroeconomic research for emerging markets at Morgan Stanley Investment Management (IM), is pulling money out of U.S. stocks and refocusing on emerging markets like India and Vietnam.

“Every decade, there is a new leader in the market. In the 2010s, it was U.S. stocks and mega-cap tech. Leaders of this decade can clearly be emerging-market and international stocks,” Kandhari, who helps manage $1.3 trillion in assets at Morgan Stanley IM, told Bloomberg Tuesday.

The veteran strategist said that gross domestic product (GDP) growth is the key factor that will allow emerging markets to outperform over the coming decade, arguing that the “growth differential” between EM nations and the U.S. is widening. To her point, the International Monetary Fund (IMF) expects emerging economies to grow twice as fast as developed economies this year, and by 2050 six of the seven largest economies in the world could be countries that are now considered “emerging markets,” a PWC study found. 

Kandahari also noted that as supply chains continue to shift out of China post-pandemic, emerging markets like India, Vietnam, and Mexico should benefit from increased business with the West.

“Everything that is not working for China is working for India,” she said, arguing China is “at the eye of a de-globalization storm.” 

Mark Haefele, chief investment officer at UBS Global Wealth Management, said in a Tuesday note that he also believes emerging markets will outperform—at least in the near term.

“The U.S. stock market is trading at one of its most expensive levels in 15 years,” he wrote. “As a result, we advise U.S. investors with a strategic over-exposure to their home market to diversify.” 

The U.S. dollar’s fading strength and the end of China’s strict COVID restrictions should boost emerging market stocks this year, according to Haefele. 

He also noted that emerging market stocks present good value for investors. The iShares MSCI Emerging Markets Index that tracks emerging market equities currently trades at a 40% discount to the MSCI World Index that tracks similar developed market equities, Haefele said, claiming that this is a level that is “historically consistent with positive performance” for emerging markets.

While the MSCI EM Index is up over 10% year-to-date, and the MSCI World Index is up just 5% over the same period, not every wealth manager is so bullish on emerging markets. John Lynch, chief investment officer at Comerica Wealth Management, believes expectations for a strong year could be reflecting “hope” over reality.

“Given the many challenges facing the global economy, we believe the recent gains in international equities are more reflective of a ‘bear market rally’ than an indication of markets pricing in the next recovery,” Lynch wrote in a Tuesday note. “We believe it’s simply too soon, given the enormous steps still to be undertaken by developed market central banks and the traction necessary to achieve recovery in the emerging space.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

U.S. Supreme Court
EconomyMarkets
Wall Street has written off a Fed cut this month as it awaits 2 market-moving events today
By Jim EdwardsJanuary 9, 2026
4 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Jan. 9, 2026
By Glen Luke FlanaganJanuary 9, 2026
6 hours ago
Personal Financemortgages
Current mortgage rates report for Jan. 9, 2026: Rates tick back down
By Glen Luke FlanaganJanuary 9, 2026
6 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Jan. 9, 2026
By Glen Luke FlanaganJanuary 9, 2026
6 hours ago
larry page
Real EstateTaxes
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
18 hours ago
Personal Financemortgages
How to get a personal loan if you’re self-employed
By Joseph HostetlerJanuary 8, 2026
19 hours ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
3 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
21 hours ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
20 hours ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
2 days ago
placeholder alt text
Real Estate
Google billionaire Larry Page copies the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes
By Nick LichtenbergJanuary 8, 2026
18 hours ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.