• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEnvironment

Why the environmentalist critics of data centers are wrong

By
Paul Brody
Paul Brody
Down Arrow Button Icon
By
Paul Brody
Paul Brody
Down Arrow Button Icon
January 6, 2023, 11:59 AM ET
The information technology sector represents some 3% of global greenhouse emissions.
The information technology sector represents some 3% of global greenhouse emissions.Getty Images
Add Fortune on Google for similar content.

To tackle climate change, the world needs to get to a carbon-neutral economy sooner rather than later.  Every source of emissions is under scrutiny–and that includes data centers.

The “not-in-my-backyard” movement (NIMBY) is starting to target data centers. Last year, the Greater London Authority announced that new housing in parts of London may not be possible for up to a decade–and blamed it on the huge electricity demands from data centers stretching the power grid to its limits.

It’s not uncommon to hear about communities pushing back on the creation of new data centers. Their heating, cooling, and energy requirements seem large compared to those of residential homes and typical offices. And there is no more prominent offender in the technology industry than the mining of Bitcoin and other cryptocurrencies. While specific cases like central London are still real and impactful, it’s broadly unfair and inaccurate to say that data centers have a large environmental impact.

You can love Bitcoin or hate it, but if you care about climate change, doing something against blockchains or data centers isn’t going to make a difference. In fact, you might make things worse.

To put these problems in context, while the information technology industry is thought to produce 1.3 billion tons of carbon emissions annually, Bitcoin is only 1.6% of those emissions–and information technology itself is thought to be somewhere under 3% of global emissions.

Data centers reduce the total amount of power and the overall footprint of computing because they aggregate demand from many locations into highly efficient, centrally managed systems. The same work, done in the past, was distributed much more widely in buildings and offices. It was less efficient, but it was also less visible.

The useful question to ask is what work is being done in the data center–and how efficient and useful it is overall. For example. blockchains turn out to be very good at managing inventory data because they eliminate data entry errors and distribute standardized information to all participants. More accurate data in the supply chain means you can run the same business network with less inventory and fewer shipments.

The carbon footprint of shipping one container from Asia to the U.S. is about 4 tons, roughly equivalent to around 500,000 transactions on the Ethereum blockchain. Chances are good that an accurate blockchain-based inventory management system could reduce the total carbon footprint of most supply chains, even after considering the carbon footprint of the computing infrastructure.

Smart thermostats shut off the air conditioning when nobody is home. Web conferencing cuts back on business travel. Rooftop solar panels and distributed battery networks don’t scale without smart grid technology. There is no path to lower carbon output that doesn’t depend heavily on adding more information technology to our industrial infrastructure.

Every industrial revolution has needed an information technology revolution alongside it. Coal mining and distribution didn’t scale without railroads, and railroads didn’t scale without the telegraph. One of the most important applications for the first IBM mainframes was helping the electric utility industry scale up to serve hundreds of millions of homes and businesses.

If we want a new, decentralized industrial revolution built on efficient technologies like rooftop solar panels, smart cars, home batteries, and new digital manufacturing tools like 3D printers, it stands to reason that we may also need another information technology revolution to go with it.

The anecdotes around I.T.-enabled energy efficiency are endless, but the macro-level data backs this approach up. The world’s richest countries are also both the biggest spenders on information technology and are seeing the biggest declines in per-capita CO2 emissions. Per-capita U.S. emissions have declined 33% in the last 20 years. In the U.K., per-capita emissions have declined 50% in the last 20 years.

 Energy-intensive mature economies must become information-intensive to support big shifts to renewable energy-and that’s the most viable path toward a carbon-neutral future.

Paul Brody is EY’s global blockchain leader.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • Will the U.S. and Europe slide into recession in 2023? Here’s how to look out when economic outlooks don’t
  • Biggest CEO successes and setbacks: 2022’s triumphs and 2023’s challenges
  • I have 10 minutes to clean a plane before passengers board. Here’s why the holidays’ air travel chaos was entirely avoidable
  • The next era of work will be about skills–not pedigree. Here’s how employers are changing the way they judge potential, according to LinkedIn and Jobs for the Future
Our new weekly Impact Report newsletter examines how ESG news and trends are shaping the roles and responsibilities of today's executives. Subscribe here.
About the Author
By Paul Brody
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

Sumeet Agrawal is VP of Product Management (Data, AI Governance & Context Engineering for Agentic Systems) at Salesforce.
CommentaryAI agents
Salesforce VP on the leaky AI pipeline: why cheaper tokens won’t fix enterprise AI
By Sumeet AgrawalJuly 20, 2026
18 hours ago
japan
CommentaryJapan
Japan’s monetary conundrum — why the yen hit a 40-year low as interest rates hit a 31-year high
By Steve H. Hanke and John GreenwoodJuly 20, 2026
19 hours ago
ryan
CommentaryLeadership
I’ve interviewed 700 leaders. The ones outsourcing their thinking to AI lose their best people first
By Ryan HawkJuly 20, 2026
20 hours ago
ranch
CommentaryWorld Cup
Ranch dressing is quietly doing America’s diplomacy for it
By David BohigianJuly 19, 2026
2 days ago
jt
CommentaryRetirement
Gen X built their whole identity on never needing help. Retirement is the one door they can’t unlock alone
By Jeanne ThompsonJuly 19, 2026
2 days ago
biden
CommentaryLeadership
Ginsburg and Biden’s blind spot: when leaders don’t know when to leave
By Michael SonnenfeldtJuly 19, 2026
2 days ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
14 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
18 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
22 hours ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.