• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesImpact Initiative

How UPS, Bayer, and Rubicon Carbon are driving impact through sustainable technology

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
December 2, 2022, 1:05 PM ET
Klaus Kunz, head of ESG external engagement and performance reporting at Bayer AG, speaks at Fortune’s Impact Initiative in Atlanta, on Nov. 30, 2022.
Klaus Kunz, head of ESG external engagement and performance reporting at Bayer AG, speaks at Fortune’s Impact Initiative in Atlanta, on Nov. 30, 2022.Erik Meadows for Fortune

When UPS was founded in 1907, it started with two entrepreneurial teenagers and a bike. Over 100 years later, UPS innovation involved—well, bikes again. 

“Throughout our history, we’ve said, ‘Let’s find new ways to deliver that are cost effective, efficient, increase our productivity, and use the resources we have widely,” said Laura Lane, executive vice president and chief corporate affairs and sustainability officer at UPS.

At Fortune’s Impact Initiative summit on Wednesday, Lane shared that the 115-year-old UPS finds lots of innovative ways to close the gap and help the company achieve its commitment to be carbon neutral by 2050. And that innovation includes an e-bike delivery system that started in 2012 on the streets of Hamburg, a solution that has since been expanded to dozens more cities.

While there is no easy solution to developing sustainable strategies and solutions to drastically curb climate change, experts agree that substantial capital investment is required. Jennifer Jenkins, chief sustainability officer at Rubicon Carbon, said research shows that $3.5 trillion must be spent each year between now and 2050 to develop the right sustainable technologies to save the planet. 

“We need all the solutions we can get,” said Jenkins. Rubicon Carbon launched just this week—with an initial capital commitment of $300 million from private-equity firm TPG’s climate investment fund. 

Rubicon Carbon is aiming to address concerns about carbon credits, which saw a steady increase in corporate interest as companies made net-zero pledges and other climate commitments. But the credits market hasn’t always been built on reliable methodologies that ensure corporate commitments result in actual improvements. 

“We are aware that we will draw criticism because there are people out there who do not believe in offsets,” said Jenkins. A solution, she said, is better methodologies, enhanced monitoring, and ultimately empowering companies that are coming to Rubicon Carbon, because those firms are authentically working to decarbonize their supply chains. 

“I have a lot of faith in technology and improvement in methodologies, and standards, and data so we can really monitor projects, and they can continue to have the kind of impact we need them to have to reach the net-zero goal by 2050,” said Jenkins. 

At German-based pharmaceutical giant Bayer AG, the last big reinvention as it pertains to sustainability occurred in 2018, when Bayer bought Monsanto, the world’s largest seeds firm. With the new company evenly split between health care and agriculture, Bayer needed to develop a sustainability strategy for the agriculture portion of the business. 

“Even an old company like Bayer needs to reinvent itself from time to time, otherwise it is not going to survive,” said Klaus Kunz, head of ESG external engagement and performance reporting at Bayer.

But there are some cases in which the sky is quite literally the limit. As UPS aims to move toward carbon neutrality, it is faced with the harsh reality that 60% of its emissions come from the air. Electric planes are an innovation that’s being explored in markets like the Middle East and Australia, but this isn’t yet a widely adopted solution. “There is a huge tech gap to close and address how we take emissions out of the air,” said Lane.

Kunz said that sustainability solutions should be shared not only by large organizations like Bayer, but also the millions of farmers they work with.

“You can embed carbon, climate, and even ecosystems when you can measure, but you need to do it in a way that is credible,” said Kunz.

Our new weekly Impact Report newsletter will examine how ESG news and trends are shaping the roles and responsibilities of today’s executives—and how they can best navigate those challenges. Subscribe here.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from our Conferences

Fortune Brainstorm Tech 2026 livestream
ConferencesBrainstorm Tech
Fortune Brainstorm Tech 2026 livestream
By Fortune EditorsMarch 23, 2026
18 days ago
Fortune COO Summit 2026 livestream
ConferencesCOO Summit
Fortune COO Summit 2026 livestream
By Fortune EditorsMarch 23, 2026
18 days ago
Fortune Workplace Innovation Summit logo
ConferencesWorkplace Innovation Summit
Fortune Workplace Innovation Summit 2026 livestream
By Fortune EditorsMarch 23, 2026
18 days ago
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
InnovationBrainstorm AI
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
By Nicholas GordonDecember 11, 2025
4 months ago
Exelon CEO: The ‘warning lights are on’ for U.S. electric grid resilience and utility prices amid AI demand surge
ConferencesBrainstorm AI
Exelon CEO: The ‘warning lights are on’ for U.S. electric grid resilience and utility prices amid AI demand surge
By Jordan BlumDecember 9, 2025
4 months ago
AI’s reliance on patterns can lead to ‘somewhat mediocre’ results, warns CEO of design consultancy IDEO
AIBrainstorm Design
AI’s reliance on patterns can lead to ‘somewhat mediocre’ results, warns CEO of design consultancy IDEO
By Andrew StaplesDecember 9, 2025
4 months ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
18 hours ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
21 hours ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
20 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
AI
White-collar workers are quietly rebelling against AI as 80% outright refuse adoption mandates
By Fortune EditorsApril 9, 2026
19 hours ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.