• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

3

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
NewslettersBroadsheet

How Annie Jean-Baptiste pushes Google to build more inclusive products

By
Emma Hinchliffe
Emma Hinchliffe
and
Paige McGlauflin
Paige McGlauflin
Down Arrow Button Icon
By
Emma Hinchliffe
Emma Hinchliffe
and
Paige McGlauflin
Paige McGlauflin
Down Arrow Button Icon
November 23, 2022, 8:01 AM ET
Google director of product inclusion & equity Annie Jean-Baptiste.
Google director of product inclusion & equity Annie Jean-Baptiste.Courtesy of SHAMAYIM

Good morning, Broadsheet readers! Patreon’s chief people officer’s exit leaves the company without any female executives, women now outnumber men at the New York Philharmonic, and Annie Jean-Baptiste pushes Google to build more inclusive products. The Broadsheet will be off for the rest of the week for Thanksgiving in the U.S.—we’ll be back in your inbox on Monday.

– Product updates. Diversity and inclusion have always been important to Annie Jean-Baptiste. A longtime Googler, she joined the tech company in 2010 as an account manager before stepping into a D&I role four years later.

While in that position, she realized D&I had a place outside of talent: in product. She took advantage of Google’s 20% project policy, which allows staff to dedicate 20% of their time to an area outside their core role, to explore how she could apply inclusion to tech offerings.

She started with Google Assistant and the camera sensors team and, together with her colleagues, identified four critical parts of the product development process that are inflection points for inclusion: ideation, UX, user testing, and marketing. Working at those four junctions, they pinpointed which Google Assistant responses to eliminate and taught the assistant to effectively respond to prompts like “tell me a fact about Pride or Black Lives Matter.”

“It’s not just about removing things, but also showing up for people in the moments that matter most,” Jean-Baptiste says.

Google director of product inclusion & equity Annie Jean-Baptiste.
Courtesy of SHAMAYIM

Today, Jean-Baptiste oversees a team working on these issues full-time as Google’s director of product inclusion and equity. Additional product inclusion staffers are sprinkled throughout the organization.

Their recent work includes the launch of “women-owned” and “LGBTQ-owned” attributes that businesses can add to their Google pages and improvements to the Google Pixel camera to better represent all skin tones in photos and videos.

It’s a task that sometimes intersects with high-profile issues at Google. Take, for example, the news yesterday that U.S. lawmakers are urging the company to fix misleading ads alongside searches for abortion services. Most of Jean-Baptiste’s work is centered on consumer-facing products, separate from the ethical A.I. controversies that have engulfed Google in the past.

“At its core, it’s really about belonging,” Jean-Baptiste says of building inclusive products. “It’s saying, ‘Who else needs to be included? And whose voices are missing?’”

Ironically, Jean-Baptiste’s work could make her role obsolete by ensuring Googlers think with an inclusive framework without prodding. So far, she says the company has made the most progress in hardware, where much of this work started. Her team wants to iterate that success and create a “repeatable process” for others. “We’re aiming to build that muscle…so everyone has it.”

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Paige McGlauflin. Subscribe here.

ALSO IN THE HEADLINES

- Major departure. Patreon chief people officer Tiffany Stevenson recently resigned, leaving the company without any women in its executive ranks. CEO Jack Conte said the now all-male executive team is “not OK” and pledged to primarily interview women for the role. Stevenson’s exit follows a string of female departures from Patreon’s top ranks since 2019. The Information

- Making progress. In 2017, the “Big Three” institutional investors, State Street, BlackRock, and Vanguard, pledged to increase gender diversity on corporate boards. Their campaigns led corporations to add at least 2.5 times as many female directors in 2019 than in 2016, a new working paper finds. National Bureau of Economic Research

- Sea change. For the first time in the New York Philharmonic’s 180-year history, women outnumber men 45 to 44. But this record could be temporary, as the prestigious orchestra has to fill 16 vacancies. New York Times

- Clean slate. Oregon Gov. Kate Brown pardoned 45,000 state residents on Monday convicted of possessing an ounce or less of marijuana before 2016. The state legalized recreational cannabis use in 2015. New Republic

MOVERS AND SHAKERS: Virgin Galactic appointed Sarah Kim as executive vice president and chief legal officer.

IN CASE YOU MISSED IT

- Misleading ads. Google introduced a policy in 2019 requiring that advertisements appearing alongside abortion-related search results be certified based on if they provide the procedure. Two senators are now asking the tech giant to ensure the policy is more consistently applied to address misleading ads from antiabortion crisis pregnancy centers. Bloomberg

- Strong contenders. Women lead best performance nominations for this year’s Film Independent Spirit Awards, taking eight of 10 nominations. Everything Everywhere All at Once, Tár, and Women Talking, all films featuring female protagonists, also dominated the awards show announcement, likely setting them up as strong contenders for major awards shows like the Oscars. Vanity Fair

- No choice. Liberty Media, Ticketmaster’s largest shareholder, blamed the Taylor Swift ticket fiasco on overzealous Swifties and bots, adding that it was Swift’s decision to partner with Ticketmaster. The singer's tour promoter AEG Presents retorted that it had no choice but to partner with the company because of Ticketmaster's exclusive deals with most venues used on tour. CNBC

ON MY RADAR

Chip and Joanna Gaines’ Magnolia empire is huge. It’s about to get way bigger Variety

The reincarnations of Willow Smith Spin

Naomi Biden on her White House wedding Vogue

Riding the subway with Anna Delvey The Cut

PARTING WORDS

“[I’m] going to keep going out there and being me. Being in places where people like me haven’t been before, it’s a very powerful thing to do.”

—Amy Schneider, who became the first openly transgender person to win Jeopardy!’s Tournament of Champions on Monday.

This is the web version of The Broadsheet, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.

About the Authors
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
By Paige McGlauflin
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
NewslettersMPW Daily
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
By Claire ZillmanMay 28, 2026
5 hours ago
The CFOs steering Big Tech’s trillion-dollar AI bet
NewslettersCFO Daily
The CFOs steering Big Tech’s trillion-dollar AI bet
By Sheryl EstradaMay 28, 2026
9 hours ago
Why some CEOs still choose Europe over the U.S.
NewslettersCEO Daily
Why some CEOs still choose Europe over the U.S.
By Diane BradyMay 28, 2026
10 hours ago
SpaceX CEO Elon Musk unveiling the company's new manned spacecraft in Hawthorne, Calif. on May 29, 2014. (Photo: Kevork Djansezian/Getty Images)
NewslettersTerm Sheet
The key disclosures missing from SpaceX’s S-1
By Allie GarfinkleMay 28, 2026
11 hours ago
Meta CEO Mark Zuckerberg on March 07, 2026 in Las Vegas, Nevada. (Photo: Chris Unger/Zuffa LLC)
NewslettersFortune Tech
With subscription plans, Meta finally moves to diversify its revenue
By Andrew NuscaMay 28, 2026
12 hours ago
Sanofi is building its own AI ecosystem to give the French pharma giant an edge
NewslettersCIO Intelligence
Sanofi is building its own AI ecosystem to give the French pharma giant an edge
By John KellMay 27, 2026
1 day ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
7 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
1 day ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
1 day ago
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
Economy
Even if every California billionaire left tomorrow, it would take 25 years for the state to lose as much as it stands to gain from proposed wealth tax
By Tristan BoveMay 27, 2026
1 day ago
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
North America
Techlash grows in education: 'My daughter went to middle school and was sent home with a screen addiction in her backpack'
By Jocelyn Gecker and The Associated PressMay 26, 2026
2 days ago
Current price of oil as of May 27, 2026
Personal Finance
Current price of oil as of May 27, 2026
By Joseph HostetlerMay 27, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.