• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElon Musk

Elon Musk slaps down Mark Cuban’s free verification pitch

By
Alice Hearing
Alice Hearing
Down Arrow Button Icon
By
Alice Hearing
Alice Hearing
Down Arrow Button Icon
November 7, 2022, 7:14 AM ET
Left to right: Twitter owner Elon Musk and Mark Cuban, owner of the Dallas Mavericks
Mark Cuban (right) joins numerous other celebrities in bartering with Elon Musk over verification.John Shearer—Getty Images; Mitchell Leff—Getty Images

Chaos has reigned at Twitter ever since Elon Musk took over the social media platform, but one particular issue has sparked an enormous uproar: his plan to make users pay to have a blue “verified account” check next to their name. 

Under the billionaire’s plan, those who were verified will no longer be unless they fork out $8 a month for the privilege, which would also be available to anyone under the new rules. Despite immense backlash that allowing anyone to buy a blue check would devalue a marker that was originally intended to distinguish real people from impersonators, Musk defended his decision on the basis that the company needs to increase its revenue:“We need to pay the bills somehow,” Musk tweeted in October.

Now that uproar has pulled in another billionaire, the tech entrepreneur and Dallas Mavericks owner Mark Cuban.

On late Sunday, Cuban threw his suggestion into the ring, quote-tweeting Musk and adding that verification should, at least initially, be free. 

“You might consider proactively offering your $8 verification program for free to those you deem the most accurate Notes contributors. Won’t be easy to confirm accuracy. But if AI can try to model out bias, maybe it can model in accuracy?” 

In his tweet, Cuban refers to Community Notes, which is the new name for Twitter’s Birdwatch feature, launched in October and piloted in the U.S., which allows users to identify potentially misleading information and add context. Musk recently tweeted his intentions to make the platform “by far the most accurate source of information about the world. That’s our mission,” adding that Community Notes would help achieve this. 

But Cuban’s input was bluntly slapped down by Musk with a simple response: “$8 for all.” 

$8 for all

— Elon Musk (@elonmusk) November 7, 2022

Backlash over paid verification

Cuban isn’t the only high-profile individual to question Musk’s overhaul of verification. In October, acclaimed author Stephen King expressed his horror at the proposal’s initial $20-per-month price point, claiming that he’d leave the platform altogether. 

Musk responded by maintaining that it had to be done to raise funds, and other supporters of the billionaire have said they think it will help weed out bots and other fake accounts, an issue Musk has raised relentlessly. 

Musk has also said many of his changes are down to his “commitment to free speech,” adding that he wouldn’t ban an account that tracks his private jet. 

However, others say the program will actually drive misinformation rather than mute it. “Lmao at a billionaire earnestly trying to sell people on the idea that ‘free speech’ is actually a $8/mo subscription plan,” tweeted Rep. Alexandria Ocasio-Cortez, a Democrat from New York. 

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Alice Hearing
See full bioRight Arrow Button Icon

Latest in Tech

LawInternet
A Supreme Court decision could put your internet access at risk. Here’s who could be affected
By Dave Lozo and Morning BrewDecember 2, 2025
8 hours ago
AITikTok
China’s ByteDance could be forced to sell TikTok U.S., but its quiet lead in AI will help it survive—and maybe even thrive
By Nicholas GordonDecember 2, 2025
9 hours ago
United Nations
AIUnited Nations
UN warns about AI becoming another ‘Great Divergence’ between rich and poor countries like the Industrial Revolution
By Elaine Kurtenbach and The Associated PressDecember 2, 2025
10 hours ago
Anthropic cofounder and CEO Dario Amodei
AIEye on AI
How Anthropic’s safety first approach won over big business—and how its own engineers are using its Claude AI
By Jeremy KahnDecember 2, 2025
10 hours ago
Nvidia founder and CEO Jensen Huang reacts during a press conference at the Asia-Pacific Economic Cooperation (APEC) CEO Summit in Gyeongju on October 31, 2025.
AINvidia
Nvidia CFO admits the $100 billion OpenAI megadeal ‘still’ isn’t signed—two months after it helped fuel an AI rally
By Eva RoytburgDecember 2, 2025
12 hours ago
Big TechInstagram
Instagram CEO calls staff back to the office 5 days a week to build a ‘winning culture’—while canceling every recurring meeting
By Marco Quiroz-GutierrezDecember 2, 2025
13 hours ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
4 days ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
19 hours ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
13 hours ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
19 hours ago
placeholder alt text
AI
More than 1,000 Amazon employees sign open letter warning the company's AI 'will do staggering damage to democracy, our jobs, and the earth’
By Nino PaoliDecember 2, 2025
21 hours ago
placeholder alt text
Success
Forget the four-day workweek, Elon Musk predicts you won't have to work at all in ‘less than 20 years'
By Jessica CoacciDecember 1, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.