• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Tech

Musk says Twitter could get PG and R ratings like the movies: ‘Being able to select which version of Twitter you want is probably better’

Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
October 29, 2022, 2:20 PM ET
Elon Musk
Will he get it right?

Elon Musk wants to offer Twitter users different kinds of Twitter. Just as moviegoers use maturity ratings to decide which types films to watch, Twitter users could pick their own modes and moderation preferences.

That, at least, is judging by his musings in the past 24 hours—how he proceeds is anyone’s guess. Meanwhile, some users are testing his commitment to free speech by flooding Twitter with racial slurs. And as the U.S. midterms approach, observers fear that a torrent of misinformation could become a deluge.

Musk’s musings followed a Twitter user casting doubts on his plan, announced Friday, for a “content moderation council.” The user noted that Facebook has something similar but still angers the left and right. Musk responded: “Good point. Being able to select which version of Twitter you want is probably better, much as it would be for a movie maturity rating. The rating of the tweet itself could be self-selected, then modified by user feedback.”

Good point.

Being able to select which version of Twitter you want is probably better, much as it would be for a movie maturity rating.

The rating of the tweet itself could be self-selected, then modified by user feedback.

— Elon Musk (@elonmusk) October 29, 2022

Musk also revealed some of his thinking when responding approvingly with a “direct hit” emoji to a user who wrote: “i don’t know who needs to hear this but, death threats aren’t part of protected free speech, it’s in a different category called ‘a crime.’ so y’know. you still don’t get to do that.”

Musk-shaped Twitter

But clearly Twitter users will get to do more than before Musk’s takeover. A self-proclaimed ”free-speech absolutist,” Musk accused the company’s previous leaders of being too suppressive—and promptly fired some of them. Among them was Vijaya Gadde, head of legal, policy, and trust, whose content moderation policies galled Musk.

Trolls were quick to test the limits after Musk took over the company. In the 12 hours immediately after the $44 billion deal was finalized, use of the N-word on Twitter jumped by nearly 500%, according to the Network Contagion Research Institute, which analyzes social media content and predicts emerging threats. 

Evidence suggests that bad actors are trying to test the limits on @Twitter. Several posts on 4chan encourage users to amplify derogatory slurs.

For example, over the last 12 hours, the use of the n-word has increased nearly 500% from the previous average. pic.twitter.com/mEqziaWuMF

— Network Contagion Research Institute (@ncri_io) October 28, 2022

On Friday, Musk tweeted, “To be super clear, we have not yet made any changes to Twitter’s content moderation policies.” That followed him tweeting earlier: “Twitter will be forming a content moderation council with widely diverse viewpoints. No major content decisions or account reinstatements will happen before that council convenes.” 

Another glimpse into Musk’s thinking came on Friday night. A user suggested: “Make Twitter have different game modes…PvP [player-versus-player] Twitter is where you can start beef and mob each other on verified personal accounts. Roleplaying Twitter is for anon accounts only with minimal moderation. Normal Twitter is for everyone else with heavy moderation.”

Musk replied, “Something like this makes sense.”

It seems likely, then, that Musk’s Twitter will have more content that many users deem offensive or inaccurate. But also, perhaps, that users will have more power to tune out what they don’t like, and switch from one mode to another.

To what degree that soothes anxieties about Twitter’s direction remains to be seen.

Paul Barrett, deputy director of the NYU Stern Center for Business and Human Rights, told the Associated Press, “The danger here is that in the name of ‘free speech,’ Musk will turn back the clock and make Twitter into a more potent engine of hatred, divisiveness, and misinformation about elections, public health policy, and international affairs.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
Steve Mollman
By Steve MollmanContributors Editor
LinkedIn iconTwitter icon

Steve Mollman is a contributors editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Meet the Fortune Crypto 100: A ranking of the very best companies in blockchain
CryptoCryptocurrency
Meet the Fortune Crypto 100: A ranking of the very best companies in blockchain
By Jeff John RobertsJune 11, 2026
2 hours ago
Fortune Crypto Innovators
CryptoFortune Crypto
Meet the Fortune Crypto Innovators
By FortuneJune 11, 2026
2 hours ago
South Korea fines Coupang record $409 million for data breach
AsiaCoupang
South Korea fines Coupang record $409 million for data breach
By Jaehyun Eom, Shinhye Kang and BloombergJune 11, 2026
3 hours ago
SpaceX’s record IPO has Wall Street torn between a Musk ‘holy grail’ and a $72-per-share leap of faith
Startups & VentureSpaceX
SpaceX’s record IPO has Wall Street torn between a Musk ‘holy grail’ and a $72-per-share leap of faith
By Marco Quiroz-GutierrezJune 11, 2026
3 hours ago
Bridgit Mendler speaks on stage at Fortune Brainstorm Tech 2026 in Aspen, Colorado.
Startups & VentureBrainstorm Tech
The space economy’s next frontier is in ground infrastructure, Northwood Space CEO says
By Sebastian HerreraJune 10, 2026
9 hours ago
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
Commentarydata sovereignty
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
By Leonard LimJune 10, 2026
13 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
16 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
3 days ago
Current price of oil as of June 10, 2026
Personal Finance
Current price of oil as of June 10, 2026
By Joseph HostetlerJune 10, 2026
21 hours ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
1 day ago
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America's beef supply
North America
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America's beef supply
By Marco Quiroz-GutierrezJune 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.