• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
Lifestyle

A global investment firm thinks Argentina could win the World Cup—and the battle will come down to these two top players 

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
October 26, 2022, 6:30 PM ET
Photo of Lionel Messi.
Lionel Messi celebrates after scoring a goal.Rich Graessle—Icon Sportswire/Getty Images
Add Fortune on Google for similar content.

“The Most Important of all Unimportant Forecasts” is how investment research firm BCA Research described its predictions for the 2022 FIFA World Cup that begins next month in Qatar.  

But to a certain South American country, winning the championship is a national obsession. And those citizens will be pleased with what BCA has to say. 

Argentina will win the World Cup against Portugal in the final, according to the firm’s logic. The reasoning? There’s a high probability that the final match will end in penalty kicks, and Argentina has a historical advantage in both experience and success. 

If accurate, it would mean that two of the world’s greatest players, Argentina’s Lionel Messi and Portugal’s Cristiano Ronaldo, will duel it out on the field. 

“Choosing between Messi and Ronaldo is like choosing between Mozart and Beethoven or between Da Vinci and Michelangelo – it is less a matter of objective analysis and more a matter of tastes,” BCA’s researchers wrote. “Relying on cold numerical logic and hard data is no better.” 

Besides a potential penalty shoot out advantage, researchers said that Argentina hasn’t lost a game since July 2019, so it’s coming into the World Cup as “the much hotter team.”

For the record, neither Messi nor Ronaldo has won a World Cup. 

BCA came to its conclusion that Argentina would win based on what it called “a unique two-step model combining macro and micro variables as well as our very own soccertise” that includes tapping a database of player statistics from the FIFA video game simulation. The researchers began by forecasting the group stage matches using data like the team’s average player rating and past team performance. Then they moved to the knockout rounds, using similar calculations, while also including variables like the “winner’s curse”—the historical unlikelihood that a team will repeat as champions. That means France was penalized in the number crunching because of its World Cup championship in 2018. 

But, still, Argentina’s victory is just a prediction. And predictions are never certain. 

“How confident are we about our choice for winner? While we are happy with our pick, Argentina will face many close games throughout the knockout stage, with the final being essentially a coin-toss,” BCA’s researchers wrote. “Thus, their probability to win the cup stands at only 7%, even as favorites.”

Predicting the World Cup’s outcome is a fairly new tradition for BCA. Its first attempt was 2018,

when its researchers forecasted—incorrectly—that Spain would win.

Since then, BCA has added new variables to its calculation, and tweaked its methodology and broader analysis. The effort is supposed to be a fun and much-needed break for the researchers from the world’s economic problems. 

“We hope this report provides a much-needed respite from the bear market in risk assets, furiously hawkish central banks, decades-high inflation, and the war in Ukraine,” BCA wrote in the report. 

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

k
CommentaryBox office
How Hollywood’s youngest filmmakers are exposing Gen Z’s real problem with AI
By Reid LitmanJuly 5, 2026
2 hours ago
He used to work 90-hour weeks and lost ‘years’ of his life. Now the US Polo Assn. CEO clocks off at 5:30 p.m. and won’t text his team on weekends 
SuccessDay in the Life of a CEO
He used to work 90-hour weeks and lost ‘years’ of his life. Now the US Polo Assn. CEO clocks off at 5:30 p.m. and won’t text his team on weekends 
By Orianna Rosa RoyleJuly 5, 2026
4 hours ago
David Senra poses in a black shirt in front of bookshelves
Startups & VentureMedia
How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to
By Lily Mae LazarusJuly 5, 2026
5 hours ago
The Taylor Swift economy: Star-studded wedding at Madison Square Garden lifts luxury brands Christian Dior, Christian Louboutin, and Cartier
Arts & EntertainmentLuxury
The Taylor Swift economy: Star-studded wedding at Madison Square Garden lifts luxury brands Christian Dior, Christian Louboutin, and Cartier
By Kimberlee Kruesi, Andrew Dalton and The Associated PressJuly 4, 2026
20 hours ago
The 1964 box set that predicted Dylan going electric — and still explains American music today
Arts & EntertainmentMusic
The 1964 box set that predicted Dylan going electric — and still explains American music today
By Ted Olson and The ConversationJuly 4, 2026
1 day ago
w
Travel & LeisureWorld Cup
‘I can understand the, um, obesity here’: The World discovers American cuisine at the World Cup
By Dee-Ann Durbin and The Associated PressJuly 4, 2026
1 day ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
1 day ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
2 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
2 days ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
3 days ago
A quarter of young baby boomers and Gen Xers who’ve been laid off in the last decade are still unemployed—and 11% have taken pay cuts to work
Success
A quarter of young baby boomers and Gen Xers who’ve been laid off in the last decade are still unemployed—and 11% have taken pay cuts to work
By Emma BurleighJuly 4, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.