• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessVideo Games

Voice actor in $450M ‘Bayonetta’ video game series asks fans to boycott the new release over ‘insulting’ pay offer

By
Alice Hearing
Alice Hearing
Down Arrow Button Icon
By
Alice Hearing
Alice Hearing
Down Arrow Button Icon
October 17, 2022, 7:58 AM ET
Nintendo Hosts Celebrities At 2013 E3 Gaming Convention
'Bayonetta' is a globally popular video game, with the third game in the series being released this year. Stefanie Keenan—Getty Images for Nintendo

The voice actress of Bayonetta, the namesake of the globally popular video game, has pleaded with fans to boycott the game after revealing they offered to pay her an “insulting” amount. 

Hellena Taylor, from the U.K., posted an emotional video to her social media account explaining that she would not be voicing the character in the third game in the series after she hit back when they offered her only $4,000 for the role. 

“As an actor I trained for a total of seven and a half years—three years at the London Academy of Music and Dramatic Arts with voice coach Barbara Berkery, and four and a half years with the legendary Larry Moss in Los Angeles,” she said. 

Friends, Worldlings, Bayonutters. Hear ye!#PlatinumGames #Nintendo #Bayonetta #Bayonetta3 #Bayonutters #Boycott #NintendoEurope #NintendoAmerica #NintendoJapan pic.twitter.com/h9lwiX2bBt

— Hellena Taylor (@hellenataylor) October 15, 2022

“And what did they think this was worth? What did they offer to pay me? The final offer to do the whole game—as a buyout, flat rate—was $4,000. This is an insult to me, the amount of time that I took to work on my talent, and everything that I have given to this game and the fans.” 

Taylor also added that the franchise has made “approximately $450 million” so far, without including merchandise sales. Experienced video game voice actors reportedly earn between $200 and $350 an hour regardless of the sales. 

“Boycott this game”

“I am asking the fans to boycott this game and instead spend the money that you would have spent on this game, donate it to charity,” Taylor said.

In another video, Taylor said, “I decided to do it to stand up in solidarity with people all over the world who do not get paid properly for their talents,” and added that she has suffered from depression and anxiety as a result, even becoming suicidal at one point.  

The video game itself follows the story of an “umbra witch,” previously voiced by Taylor, who goes on a quest to battle the forces of heaven and hell, eventually killing God. The game has received praise for its empowerment of the main character and criticism for its hypersexualization.

Following Taylor’s announcement, creator Hedeki Kamiya said on Twitter: “sad and deplorable about the attitude of untruth. That’s what all I can tell now.” Nintendo, the series publisher, and developer of the titles Platinum Games have not responded. 

Taylor did not immediately reply to Fortune’s request for comment.

 

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Alice Hearing
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Happy tech workers fist bump
SuccessCareers
IBM is tripling the number of Gen Z entry-level jobs after finding the limits of AI adoption
By Preston ForeFebruary 13, 2026
11 hours ago
Actress Jennifer Garner
SuccessWealth
Actress Jennifer Garner just took her $724 million organic food empire public. She started her career making just $150 weekly as a ‘broke’ understudy
By Emma BurleighFebruary 13, 2026
12 hours ago
SuccessValentine's Day
Valentine’s Day office etiquette: Experts share the 80:20 rule for talking about your significant other at work—and the 3 times when it’s never okay
By Orianna Rosa RoyleFebruary 13, 2026
14 hours ago
Markus Persson
Successthe future of work
Billionaire founder of Minecraft slams anyone advocating using AI to write code as ‘incompetent or evil’
By Preston ForeFebruary 12, 2026
1 day ago
Demis Hassabis, chief executive officer of Google DeepMind
SuccessFortune 500: Titans and Disruptors of Industry
The CEO of Google DeepMind juggles another job as the founder of a multibillion-dollar startup by starting a second workday at 10 p.m.
By Emma BurleighFebruary 12, 2026
1 day ago
boring
Personal FinanceWealth
The 70/30 rule that separates millionaires from everyone else
By Nick LichtenbergFebruary 12, 2026
2 days ago

Most Popular

placeholder alt text
Economy
Some folks on Wall Street think yesterday’s U.S. jobs number is ‘implausible’ and thus due for a downward correction
By Jim EdwardsFebruary 12, 2026
2 days ago
placeholder alt text
Economy
‘Nothing short of self-sabotage’: Watchdog warns about national debt setting new record in just 4 years
By Tristan BoveFebruary 11, 2026
2 days ago
placeholder alt text
North America
‘I gave another girl to Kimbal’: Inside Jeffrey Epstein’s honey-trap plan targeting Elon Musk through his brother
By Eva Roytburg and Jessica MathewsFebruary 13, 2026
12 hours ago
placeholder alt text
Commentary
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
3 days ago
placeholder alt text
Success
Ex–Google exec says degrees in law and medicine are a waste of time because they take so long to complete that AI will catch up by graduation
By Preston ForeFebruary 11, 2026
3 days ago
placeholder alt text
Crypto
Bitcoin reportedly sent to wallet associated with Nancy Guthrie’s ransom letter providing potential clue in investigation
By Carlos GarciaFebruary 11, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.