• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesMPW Summit

Being an effective leader starts with company culture

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
October 12, 2022, 3:50 PM ET
Photo of Janet Foutty, Angela Hwang, and Lisa Osborne Ross
Panelists discuss how to be an effective leader at Fortune's Most Powerful Women Summit on Oct. 11, 2022. Stuart Isett for Fortune

To build a resilient team, you need to be a resilient leader—one that can respond to unexpected change. But after all a leader is only as good as its team, so more importantly, they have to create a culture within their company that will propel it forward. 

Chief commercial officer and president of global biopharmaceuticals business at Pfizer, Angela Hwang, said it took Pfizer 248 days to develop its COVID-19 vaccine—a project that typically takes five years.

“The moment we were in was if we don’t do it in nine months, 10 months, then we won’t need it because it will just be a moot point,” she said. “So we had no option, but to rethink everything that we were doing to be able to do it in this timeframe. But when I think about what made the difference for us vis-à-vis the many, many companies who tried, and I have to say that of all my reflection, it was the culture of Pfizer, a culture that through the years was always patient focused, values based, and purpose driven.” 

During a panel at Fortune’s Most Powerful Women Summit in Laguna Niguel, Calif. on Tuesday, Hwang said that every day they knew what they were doing was to benefit a patient, and that put everything into focus. But the culture was so powerful because of years of conditioning, she noted. 

“We learned how to work well in teams, we learned how to respect one another—to be able to have debates, we learned how to trust one another,” Hwang said. “So in a time when we had no time, all of those attributes became critical to our ability to work fast and to be able to create solutions.”

Not every situation will require the urgency Hwang discussed. But leaders still need to bring their teams together by being the best they can be, which means leading with courage, transparency, and authenticity. 

“One of the things we really recognize and encourage at Amazon is to acknowledge your failures, acknowledge your mistakes, and share them very openly,” said Beth Galetti, Amazon’s senior vice president of people, experience, and technology. 

Sometimes in recognizing your own mistakes, you realize that not everything has to be set in stone. Deloitte’s executive chair of its board, Janet Foutty said that sometimes she thinks of her leadership principles as commandments, when instead they should be evolving. 

“The ability to really continue to flex and rethink and reframe how we lead, and even the principles with which we lead, are so important,” she said. 

Diversity, equity, and inclusion (DEI) initiatives have sort of led a more recent change in the corporate world—in that more companies, and their leaders, are trying to push these initiatives to the forefront of their brands. 

But Edelman’s U.S. CEO Lisa Osborne Ross said she’s tired of having the same conversations about DEI and has a problem with parts of the phrase itself.

“We are naturally diverse, and for us to be still having this conversation, I almost find offensive to be honest with you,” she said. “So one, the ‘D’ bothers me…when I have clients who say I want to diversify my board, and I’m like, ‘So what are you thinking about?’ And they’re like, ‘I want to add women, I want to add people of color.’ And I’m like, ‘Well, women are over 50% of the population, so how are you diversifying by adding women? And people of color are 43% and growing of the population.’ So it actually is the reverse.” 

Ross said she also doesn’t like having to ask to be included—she’d rather be recognized. And instead of using the word “diversity,” she looks at it as representation. 

“I actually think that us lumping it together, DEI, does us a disservice,” said Anne Chow, FranklinCovey’s lead director, echoing Ross that the U.S. is a diverse country, so diversity is already there. 

“If you decide that you want an environment and a culture that embraces the reality of diversity…you’ve got to have that level of consciousness at every facet of your leadership team,” she said. “And you’ve got to place this equity lens on every policy and practice you have across the entire company.” 

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
18 hours ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
3 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
23 hours ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
3 days ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
2 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
14 hours ago

Latest from our Conferences

InnovationBrainstorm AI
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
By Nicholas GordonDecember 11, 2025
2 months ago
ConferencesBrainstorm AI
Exelon CEO: The ‘warning lights are on’ for U.S. electric grid resilience and utility prices amid AI demand surge
By Jordan BlumDecember 9, 2025
2 months ago
AIBrainstorm Design
AI’s reliance on patterns can lead to ‘somewhat mediocre’ results, warns CEO of design consultancy IDEO
By Andrew StaplesDecember 9, 2025
2 months ago
Logo of Fortune Brainstorm AI conference
ConferencesBrainstorm AI
Fortune Brainstorm AI 2025 Livestream
By Fortune EditorsDecember 8, 2025
2 months ago
Workplace CultureBrainstorm Design
How two leaders used design thinking and a focus on outcomes to transform two Fortune 500 giants
By Christina PantinDecember 4, 2025
2 months ago
Workplace CultureBrainstorm Design
Designer Kevin Bethune: Bringing ‘disparate disciplines around the table’ is how leaders can ‘problem solve the future’
By Fortune EditorsDecember 3, 2025
2 months ago