• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
TechTwitch

Popular Twitch streamers threatened to strike if the video site didn’t ban gambling. Days later, the Amazon-owned company changed its policy

Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
Down Arrow Button Icon
Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
Down Arrow Button Icon
September 21, 2022, 6:12 AM ET
A livestreamer speaks into a microphone while streaming on his computer
Gambling streams are increasingly popular on Twitch, yet some of the platform's most prominent streamers want the platform to ban them entirely.Getty Images
Add Fortune on Google for similar content.

Twitch, the popular live-streaming platform owned by Amazon, is targeting one of its most popular category of streams: people pulling virtual slot machines.

On Tuesday evening, Twitch announced on Twitter that, as of Oct. 18, websites that offer “slots, roulette, or dice games” that are not licensed in the U.S. or other jurisdictions with “sufficient consumer protections” can no longer be streamed on the platform. Twitch said it had “seen some people…expose our community to potential harm.”

The policy change comes just days after some of the platform’s most popular streamers threatened to stop streaming if Twitch didn’t change its policy on gambling streams.

Twitch did not immediately respond to a request for comment.

On Saturday, one popular Twitch streamer admitted to using money borrowed from fellow streamers to fund a personal gambling addiction. That confession sparked a larger conversation about gambling streams on Twitch, which several online gambling companies use as a marketing tool to attract new users.

Popular streamers like Imane Anys, who streams under the handle Pokimane, began to discuss a strike to push Twitch to ban gambling from its platform. Streamers suggested a boycott over the Christmas holiday, a peak period for ad sales. “That’ll hurt the most,” suggested Anys—the world’s second most-watched female streamer in the second quarter of 2022, according to analytics company StreamHatchet—during a streamed conversation on Sunday night. 

like if twitch should ban gambling

— pokimane (@pokimanelol) September 18, 2022

Some streamers like Anys and politics streamer Hasan Piker celebrated Twitch’s decision to ban some gambling streams, while others pointed to gaps in the policy announcement that would keep gambling on the platform.

Virtual slots

Gambling streams are increasingly popular on Twitch. Users watched about 244 million hours of gambling streams in the first six months of 2022, according to StreamHatchet, greater than the entirety of 2020.

The vast majority of gambling streams are “slots” streams, where users watch streamers play virtual slot machines for hours on end. “Slots” is currently Twitch’s 10th most popular category of stream, ahead of games like World of Warcraft and Call of Duty.

Sites like Curacao-registered Stake.com, which allows users to use cryptocurrencies to gamble on their platform, have sponsored streams on Twitch to attract new users. Those practices have led to concerns that Twitch users might turn to offshore gambling sites, which are not licensed or regulated in the U.S. Twitch’s younger users might also be attracted to offshore gambling sites, leading to concerns about underage gambling.

Twitch and gambling

Twitch has been evaluating the presence of gambling streams for a while. It banned affiliate and referral links to gambling sites in 2021. The live-streaming platform told Bloomberg in early August that it was “currently in the midst of a deep-dive look into gambling behavior on Twitch.” 

But Tuesday’s policy announcement does not mean Twitch is completely banning gambling. Sites offering slots and other games can still be streamed so long as they are licensed in the U.S. In addition, Twitch explicitly said that “websites that focus on sports betting, fantasy sports, and poker” can still be streamed. 

That might not be good enough for some streamers angry at gambling streams on Twitch. Devin Nash, one of the streamers involved in the strike conversations, tweeted that the streaming platform’s policy change, while a “step in the right direction,” still “leaves plenty of room for gambling to remain.”

“We were fighting [for] a ban on luck-based gambling because it is objectively harmful to the website and its users,” continued Nash on Twitter. “This is not it.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

wh
CybersecuritySocial Media
4 teen suicides spark new lawsuit against Meta, TikTok, Snap, YouTube
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressAugust 1, 2026
49 minutes ago
t
Big TechSocial Media
Trump to start selling early access to his social media: ‘For the big guys, it’s going to be something they need’
By Bernard Condon, Brian Slodysko and The Associated PressAugust 1, 2026
55 minutes ago
250
Commentary250 Years of Innovation
America bet everything on trust 250 years ago. That bet is being tested again
By Keith KrachAugust 1, 2026
2 hours ago
Despite China’s 996 culture, DeepSeek founder Liang Wenfeng says his workers don’t do overtime or even have KPIs: ‘No one manages them’
Successwork-life balance
Despite China’s 996 culture, DeepSeek founder Liang Wenfeng says his workers don’t do overtime or even have KPIs: ‘No one manages them’
By Orianna Rosa RoyleAugust 1, 2026
3 hours ago
Golfer in white hat
Big TechAmazon
Amazon’s Andy Jassy sees a $1 trillion cloud built on businesses like the PGA Tour—which swapped its server trucks for AI broadcasts 
By Amanda GerutAugust 1, 2026
4 hours ago
A creator sells shoes on a livestream auction.
RetailGen Z
‘People can go from zero to 100’: How Gen Z is raking in $260,000 per month on a livestream auction app
By Joshua HongAugust 1, 2026
6 hours ago

Most Popular

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
1 day ago
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
1 day ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
2 days ago
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
3 days ago
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
Success
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
By Nick LichtenbergJuly 31, 2026
21 hours ago
Current price of oil as of July 31, 2026
Personal Finance
Current price of oil as of July 31, 2026
By Joseph HostetlerJuly 31, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.